LESSON 2 - THC1 (THE HISTORY OF TOURISM AND HOSPITALITY)

Man has traveled since the earliest times, but the term tourism was used only in the 19th century.
The word tourism was derived from Hebrew word ‘torah’ which means studying, learning, or searching.
Tourism can trace its ancestry in Old Testament. Noah with his Ark must have been the first large-scale operator even though his passengers were mostly animals.

1. CHAPTER 2 THE HISTORY OF TOURISM AND HOSPITALITY

2. Objectives To describe the history of the tourism and hospitality industry. Explain the origin of tourism and hospitality in the Philippines. Describe the factors that favor the growth of tourism and hospitality.

3. History of the Tourism Industry

4. Early Tourism Man has traveled since the earliest times, but the term tourism was used only in the 19 th century. The word tourism was derived from Hebrew word ‘ torah’ which means studying, learning, or searching. Tourism can trace its ancestry in Old Testament. Noah with his Ark must have been the first large-scale operator even though his passengers were mostly animals.

5. Two Forms or Early Tourism Travel for business. The invention of money, writing, and wheel by Sumerians facilitated travel and exchange of goods. Travel for religious reasons. This took the form of pilgrimages to places of worship. Beginning in 1388, English pilgrims were required to obtain and carry permits, the forerunner for the modern passport.

6. Tourism during the Renaissance and Elizabethan Eras Travel for education was introduced largely by the British. While apparently educational, the appeal became social. Young men travelled through France and Italy to enjoy the cultures and social life in Europe.

7. Tourism during the Renaissance and Elizabethan Eras As young men sought intellectual improvement, the sick sought remedy for their illnesses in spas or medical baths. The term spa is derived from the Walloon word espa meaning fountain”

8. Tourism in the 19 th Century Two technological developments in the early part of the 19 th century had a great affect on the growth of tourism. Introduction of railway. The railway provided reliable and cheap transportation and competition since various private companies invested heavily in hotels, resorts, and entertainment facilities. Development of steam power. Steam power provided increased mobility in inexpensive transportation that led to the popular day-trip cruises and the growth of coastal resorts near large industrial towns.

9. History of the Hospitality Industry

10. Medieval Period (Dark Ages) Churches provide hospitality to the poor since Christian charity was an important element in the Church’s mission. Gradually, some taverns, inns, and wine shops began to give accommodations to middle-class travelers. Number of inns increased although the standards of comfort and cleanliness differed greatly in different countries and regions

11. Early Modern Period: 1600AD to 1800AD Stagecoach travel revolutionized hospitality on the road followed by stagecoach or coaching inns. At coaching inns, tired horses were exchanged with fresh horses and stagecoach passengers were fed and given opportunity to rest overnight. Travel was difficult because the roads were full of potholes and normally soaked in mud.

12. Pioneers in the Tourism and Hospitality Industry

13. Cesar Ritz General Manager of the Savoy Hotel in London, one of the most famous and luxurious hotels in the world. At present, the Ritz-Carlton hotels bears his name.

14. Ellesworth Milton Statler Considered to be the premier hotel-man of all time. He was the first to put telephones and radios in every guestroom together with full-length mirrors, built-in closets, and a special faucet for ice water.

15. Conrad Hilton Once recognized as “the biggest hotel man in the world. In 1954, he formed the first major chain of American hotels – a group of hotels which followed standard operating procedures.

16. J. Willard Marriott Founded the Marriott Corporation which has continued to be important asset to the hospitality industry

17. Ray Kroc The most successful of all hospitality entrepreneurs. He founded the McDonalds’s Corporation, a multibillion-dollar industry. “Never be idle a moment” was his motto; and it was also incorporated into his business.

18. Origins of Tourism and Hospitality in the Philippines

19. Origins of Tourism and Hospitality in the Philippines Tourism and hospitality in the Philippines began when the original inhabitants of the country roamed around in search for food. A more recognizable form of tourism and hospitality appeared in the Philippines when the country was discovered by Ferdinand Magellan. Steamships and airlines began to service the Philippines from other countries; thus, giving impetus to tourism and hospitality in 1974

20. Origins of Tourism and Hospitality in the Philippines Tourism and hospitality in the Philippines began when the original inhabitants of the country roamed around in search for food. A more recognizable form of tourism and hospitality appeared in the Philippines when the country was discovered by Ferdinand Magellan. Steamships and airlines began to service the Philippines from other countries; thus, giving impetus to tourism and hospitality in 1974 Tourism and hospitality in the Philippines at present is the result of the continuous development and promotion of tourism and hospitality from 1950 to the present.

21. Factors that Favor the Growth of Tourism and Hospitality

22. Factors that Favor the Growth of Tourism and Hospitality Rising disposable income for large sections of the population Growth in the number of retired persons who have desire and the energy to travel. Increase in discretionary time – shorter work weeks and longer vacations Greater mobility of the population Growth in the number of “singles”. Greater credit availability through credit cards and bank loans Higher educational levels

23. Factors that Favor the Growth of Tourism and Hospitality The growth of cities Simplification of travel through the package tour Growth of multinational business Modern transportation technology Shift in Values Advances in communication Smaller families and changing roles

24. END OF CHAPTER 2

25. SHORT QUIZ General Manager of the Savoy Hotel in London, one of the most famous and luxurious hotels in the world. Once recognized as “the biggest hotel man in the world. He was the first to put telephones and radios in every guestroom together with full-length mirrors, built-in closets, and a special faucet for ice water. He founded the McDonalds’s Corporation, a multibillion-dollar industry. Founded the Marriott Corporation which has continued to be important asset to the hospitality industry

26. ___________ provide hospitality to the poor since Christian charity was an important element in the Church’s mission. Gradually, some _________, inns, and wine shops began to give accommodations to middle-class travelers. 8-9. What are the two technological developments in the early part of the 19th century had a great affect on the growth of tourism? 10. The word tourism was derived from Hebrew word ‘torah’ which means studying, learning, or ____________.

27. Assignment Search for the history of Guimba and its tourist spots.