LESSON_7Cs of Effective Communication.pdf

7Cs of Effective Communication.pdf

1. Lesson
Who, in your opinion, is a good communicator?
Why do you think he/she communicates well?
Keynotes
Features of Effective Communication
In 2012, Professors
Broom Cutlip, and Center
listed the 7 C’s of Effective
Communication which is
widely used today in public
relations and advertising.

2. Lesson
The following features help you improve your
communication skills. Share your ideas about the
topic and make the discussion livelier.
Features of Effective Communication
Complete communication is essential to
the quality of the communication process in
general. Hence, communication should include
everything that the receiver needs to hear for
him/hertorespond,react,orevaluate
properly.

3. Lesson
The following features help you improve your
communication skills. Share your ideas about the
topic and make the discussion livelier.
Features of Effective Communication
Conciseness does not mean keeping the
message short, but making it direct or straight
tothepoint.Insignificantorredundant
information should be eliminated from the
communicationthatwillbesenttothe
recipient.

4. Lesson
The following features help you improve your
communication skills. Share your ideas about the
topic and make the discussion livelier.
Features of Effective Communication
Thespeakershouldalwaysconsider
relevant information about his/her receiver
such as mood, background, race, preference,
education, status, and needs, among others.
By doing so, he/she can easily build rapport
with the audience.

5. Lesson
The following features help you improve your
communication skills. Share your ideas about the
topic and make the discussion livelier.
Features of Effective Communication
Effectivecommunicationhappenswhen
the message is concrete and supported by
facts,figures,andreal-lifeexamplesand
situations. In this case, the receiver is more
connected to the message conveyed.

6. Lesson
The following features help you improve your
communication skills. Share your ideas about the
topic and make the discussion livelier.
Features of Effective Communication
Thespeakershowscourtesyin
communicationbyrespectingtheculture,
values, and beliefs of his/her receivers. Being
courteousatalltimescreatesapositive
impact on the audience.

7. Lesson
The following features help you improve your
communication skills. Share your ideas about the
topic and make the discussion livelier.
Features of Effective Communication
Clearness in communication implies the
use of simple and specific words to express
ideas. It is also achieved when the speaker
focuses only on a single objective in his/her
speech so as not to confuse the audience.

8. Lesson
The following features help you improve your
communication skills. Share your ideas about the
topic and make the discussion livelier.
Features of Effective Communication
Correctnessingrammareliminates
negative impact on the audience and increases
thecredibilityandeffectivenessofthe
message.