Lessons from Hired CEO: How to Move from Transactional to Recurring Revenue

saastr 1,180 views 25 slides Feb 16, 2019
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About This Presentation

Hear from Hired's CEO Mehul Patel on how to move from transaction to recurring revenue. Hired is a marketplace that matches tech talent with innovative companies. Hired combines job matching with unbiased career counseling to help people find a job they love. Through Hired, job candidates and co...


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Lessons Learned from Hired CEO: How to Move from Transactional to Recurring Revenue Mehul Patel CEO Hired @twitter

Mehul Patel CEO Hired @twitter Lessons Learned from Hired CEO: How to Move from Transactional to Recurring Revenue  

Convergence of Marketplaces + SaaS Business Model ? 1990s No real marketplaces yet — they were listings for everything  2000s–2010s Marketplaces exploded — we had better listings and marketplaces evolved to transaction and service platforms NOW What’s next for 2018 and beyond?

Where SaaS & the Marketplace Model Creates Magic Annual Recurring Revenue

A Pyramid is Worth a Thousand Words Values Team Go To Market Roadmap Customer Success Invest Trade-Offs Metrics Customer Industry Press How we tell our story How we serve customers How we work Who are we

Who are we Go To Market Roadmap Customer Success Invest Trade-Offs Metrics Customer Industry Press How we tell our story How we serve customers How we work Leverage your company values to drive stability. 1 Values Team

Who are we Go To Market Roadmap Customer Success Invest Trade-Offs Metrics Customer Industry Press How we tell our story How we serve customers How we work Hire people strategically. 2 Values Team

How we work Values Team Go To Market Roadmap Customer Success Customer Industry Press How we tell our story How we serve customers Who are we Divide and conquer your goals? Your workforce? Your team? 3 Invest Trade-Offs Metrics

How we work Values Team Go To Market Roadmap Customer Success Customer Industry Press How we tell our story How we serve customers Who are we Set core operating business metrics — you focus on what you measure. 4 Invest Trade-Offs Metrics

How we work Values Team Go To Market Roadmap Customer Success Customer Industry Press How we tell our story How we serve customers Who are we Create a decision framework. 5 Invest Trade-Offs Metrics

How we serve customers Values Team Invest Trade-Offs Metrics Customer Industry Press How we tell our story How we work Who are we Find your pricing sweet spot. 6 Go To Market Roadmap Customer Success

How we serve customers Values Team Invest Trade-Offs Metrics Customer Industry Press How we tell our story How we work Who are we Decouple new business and upsells/retention. 7 Go To Market Roadmap Customer Success

How we serve customers Values Team Invest Trade-Offs Metrics Customer Industry Press How we tell our story How we work Who are we Build a roadmap that drives lock-in. 8 Go To Market Roadmap Customer Success

How we tell our story Values Team Go To Market Roadmap Customer Success Invest Trade-Offs Metrics How we serve customers How we work Who are we Bring the market to you through strategic storytelling 9 Customer Industry Press

How we tell our story Values Team Go To Market Roadmap Customer Success Invest Trade-Offs Metrics How we serve customers How we work Who are we Listen to your customers. 10 Customer Industry Press

10 Things to do when Moving from Transactional to Recurring Revenue Leverage your company values to drive stability. Hire people strategically. Divide and conquer your goals? Your workforce? Your team? Set core operating business metrics — you focus on what you measure. Create a decision framework. Find your pricing sweet spot. Decouple new business and upsells/retention. Build a roadmap that drives lock-in. Bring the market to you through strategic storytelling. Listen to your customers.

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