Leveraging Technology for Business Growth

This presentation will show you why businesses need to evolve in order to sustain in the ever-expanding world of technology.

We shed some light on how to leverage technology to grow your business with extensive examples and insights. This guide will show you why and how to embrace technology and be ahead of your competitors.

1. Leverage technology for business growth How to sustain in today’s competitive market.

2. Why change Need for businesses to evolve

3. Business challenges Skilled Manpower Competition Rapidly changing business environment Pressure on margins The Digital Paradigm

4. Nokia TECHNOLOGY DRIVING BUSINESS CHANGE Blackberry /

5. CD TECHNOLOGY DRIVING BUSINESS CHANGE DVD Cloud USB Drive

6. LP TECHNOLOGY DRIVING BUSINESS CHANGE Audio Tapes CD MP3 Cloud

7. Yellow Taxi TECHNOLOGY DRIVING BUSINESS CHANGE / /

8. Books TECHNOLOGY DRIVING BUSINESS CHANGE

9. Travel agent TripAdvisor MakeMyTrip TECHNOLOGY DRIVING BUSINESS CHANGE

10. Bazaar / Supermarket TECHNOLOGY DRIVING BUSINESS CHANGE

11. TECHNOLOGY DRIVING BUSINESS CHANGE Friends

12. Technology in sales reach out to more customers and markets

13. What you can do E-Commerce – B2C, B2B CRM Digital Marketing Marketing Automation

14. India has the third-largest Internet user base in the world , with more than 300 million users , of which more than 50% are mobile-only Internet users . Mobile Internet users in India to double by 2017. INTERNET USAGE IN INDIA

15. DIGITAL COMMERCE IN INDIA The Indian digital commerce market is expected to reach $128 billion in 2017 from current $42 billion

16. 23.5% in 2013 29% in 2018 DIGITAL BUYERS IN INDIA (2011 – 2018) DIGITAL BUYERS

17. Why is the demand for Ecommerce rising?

18. The Digital India Initiative Digital India is an initiative by the Government of India to ensure that Government services are made available to citizens electronically by improving online infrastructure and by increasing Internet connectivity. It was launched on July 1, 2015 by Prime Minister Narendra Modi . The initiative includes plans to connect rural areas with high-speed internet networks. Digital India has three core components. These include : The creation of digital infrastructure Delivering services digitally Digital literacy (Source: Wikipedia.com )

19. Marketplace Commission + taxes extra 15% 15% 8% 14% 15% 7% Marketplace payment fee Rs 10 fixed 3.2% Rs 10 fixed 3.0% 4.5% Self Shipping No No Yes Yes No Yes Shipping provided Yes Yes Yes Yes Yes Yes Cost of Shipping INR/500 gm 35 40 40-45 45 45 40-49 Packaging Provided No Yes No No Yes No Subscription* Free Free INR 499/month Free Free INR 499/Month Payout Period Dispatch date + 7 working days Dispatch Date + 3 weeks Shipping Confirmed+7 days Delivery Date + 2 to 7 working days Every Wednesday for sales completed before Monday On Shipping confirmation from customer Selling on marketplaces

20. m-Commerce Reach 70% of total traffic 65% of total traffic Not Revealed Not Revealed 40% of total traffic Not Revealed Facebook Reach 5,260,000 approx. 3,750,000 approx 5,039,000 approx. 1,105,000 approx. 2,623,000 approx. 3,600,000 approx Twitter Reach 502,000 approx. 231,000 approx. 2.17M 74,300 approx. 27,100 approx. 137,000 approx. Total Revenue (FY 2014) 2,846 Cr 168 Cr 169 Cr - - - Selling on marketplaces

21. Case Study Pratik Doshi F ounder of Cheeky Chunk umbrellas which sells designer umbrellas through various marketplaces. How he became a MARKETPLACE MILLIONAIRE In 2 months? Source: yourstory.com /2015/08/marketplace-millionaire / Selling on marketplaces

22. Unique products sell better. There are 10,000 bags and 20,000 T-shirts already listed on marketplaces. It will be difficult for you to even get discovered . Use search keywords to your advantage No one knows you exist online. So, get into the mind of the customer by figuring out what you would search for. Example: umbrella , umbrellas,designer umbrella, designer umbrellas, unique umbrella, monsoon umbrella, strong umbrella, designed umbrella, long umbrella, short umbrella … Don’t underestimate the power of search keywords . Stand out from the rest. Ninety per cent of your marketing will be done when you’re at the stage of listing the product . Invest in design and photography. S tay in touch with the marketplace employees Use all social media platforms, such as Facebook, LinkedIn and Twitter to get in touch or call the product managers/category managers. TIPS Selling on marketplaces

23. Tools that help you manage your channels Unicommerce A platform for managing orders & inventory across multiple marketplaces & carts. Sell more across multiple e-commerce channels. BoostMySale Multi-channel eCommerce platform that allows you to sell online through your own store or marketplace. Browntape eCommerce software that allows Flipkart , Amazon, Snapdeal sellers to manage orders & inventory centrally. APPSeCONNECT Integrate your eCommerce store, marketplace with your ERP system. Some Multi-Channel Sales Management Software:

24. Choosing your Ecommerce platform 1. Custom E-commerce Platform Y ou acquire the services of a specialized web design and programming firm to develop a custom solution for your on-line business . Design a requirement document. Get quotes from multiple vendors. Select a vendor on the basis of experience and technical expertise Sign an agreement with the vendor for defined deliverables and timeline Choose this option only if you’re sure there is no product which meets your requirements.

25. 2. Self-hosted E-commerce Platform A self hosted solution is a piece of software that you run on your own server (or rented server).   So if your business needs lots of customization and if you have technical resources in hand, then this is an option. Choosing your Ecommerce platform

26. 3. Software as a service (SaaS) E-commerce Software as a Service (SaaS)- is a cloud based delivery model in which applications are hosted and managed in a service provider's datacentre, paid for on a subscription basis and accessed via a browser over an internet connection . So if your business doesn’t have a lot of technical resources, SaaS platforms can be a good choice. Easy to set up a shop Range of features Safe and secure affordable Easy to manage Choosing your Ecommerce platform

27. Payment gateways The payment gateway is the application that connects your website shopping cart to your merchant account. Give your customers multiple payment options. Being flexible to your cusromers will increase their likelihood to buy. Apply for a merchant account for processing credit cards. You need have the following information: Your Tax ID no. Business Bank Account Balance Sheet Description of Service Documented Refund Policy You may also consider using PayPal. This is an online service that allows you to send money across the Internet using either your credit card or bank account for funding.

28. FEATURES Set up cost Zero for Startup Pro; 30,000 for Privilege 4900 for Startup plan; 19,000 for Platinum plan Zero Various plans with Zero to 15000 fee Zero Transaction fees 1.99% + 3.00 for EMKI, Debit Card, Net Banking, Cash Card, wallet 2.99% + 3.00 for International cards 0.75% for Debit cards 2.25% for Credit cards +0.75 % for EMI, Amex, IVR, International Cards 1.99% + 3.00 Flat for all 1.5% for Debit Cards 2.25% for Credit cards, Net Banking  1.9% Flat for all Support for Wallet and Cashcard Wallets : Paytm & MobiKwik ; Cashcards - ITZCash / ICash / Oxicash / PayCash Wallets - PayUMoney N/A N/A N/A Extras Annual Software Upgradation Charges (ASUC) of 1200 is charged on a per month basis payable in advance every year 1% transactional fee instead of 0.75% above 2000. RBI Mandated Pricing 4900 Annual maintenance cost Service tax applicable 5% on digital products for Debit Card transactions Top Payment gateways in india (Comparison Chart)

29. Source : top10sslcertificates.com 61% of cardholders polled by Visa said : "I would shop online more often if I knew my credit card information was secure." 83 % of cardholders who haven’t shopped online said the reason they have yet to do so is because "they are worried about the security of their credit card information"  (Source : Visa's website courtesy of Visa Research.)   Let customers know that your website is safe Ssl certificate providers

30. logistics AUTOMATE YOUR SHIPPING. THE REASON BEHIND THE DISSATISFACTION IS THE FAILURE OF THE PRODUCT DELIVERY IN TIME. Choose a Third party logistics service provider. They   offer an all in one solution for assembly, packaging, warehousing, and  distribution. Get reliable logistics advantage. Maximizes profitability through combined knowledge and resources . Save Time and Money. Outsourcing logistics will save a wealth of time and money for your company.

31. TOP LOGISTICS PARTNERS IN INDIA Source : quora.com /What-is-the-most-reliable-logistics-shipping-solution-for-eCommerce-companies-in-India

32. Back office Inventory Management Order + Returns management Accounting Purchase and Supply chain management ACCOUNTING SYSTEMS ERP SOFTWARE

33. Customer relationship management (CRM) CRM software is commonly used to manage a business-customer relationship, however CRM software systems are also used in the same way to manage business contacts, clients, contract wins and sales leads.

34. CRM Softwares (Comparison)

35. Customer support Customer support  is a range of customer services to assist customers in making cost effective and correct use of a product. It includes assistance in planning, installation, training, troubleshooting, maintenance, upgrading, and disposal of a product . Apps to help your business engage with your customers.

36. integration Are your systems connected? Are you doing manual data entry? Once you are done with setting up your ecommerce channel(s), you need to ensure that they are in-sync with your back office systems (ERP, Accounting Systems, Inventory Management Systems)

37. marketing Digital Marketing: In simplistic terms,  digital marketing  is the promotion of products or brands via one or more forms of electronic media . Organic / Inbound Inorganic / Outbound (Paid) Social Media Email Marketing

38. marketing M arketing  activities that bring visitors in, rather than  marketers  having to go out to get prospects' attention . E arns the attention of customers, makes the company easy to be found, and draws customers to the website by producing interesting content. Organic / Inbound Marketing

39. marketing Inorganic / Outbound Marketing Outbound marketing is the opposite of inbound marketing, where the customers find you, mostly through various paid and natural search engine marketing efforts.

40. marketing Social Media Marketing The  is the process of gaining website traffic or attention through social media sites.

41. marketing Email Marketing Email marketing  is directly  marketing  a commercial message to a group of people using  email . In its broadest sense, every  email  sent to a potential or current customer could be considered  email marketing .

42. Marketing automation Marketing automation  refers to software  platforms  and technologies designed for  marketing  departments and organizations to more effectively market on multiple channels online (such as email, social media, websites, etc.) and  automate  repetitive tasks. Leading Marketing Automation Tools for eCommerce : Klaviyo Windsor Circle HubSpot There are many other automation tools but when it comes to marketing automation tools for eCommerce sites the above three are considered to be market leader.

43. Notable Feature Integration Pricing Disappointments 1. Ecommerce email automation tool 2. Cross-sell, win-back, cart abandonment is a breeze 3. Tracking pixel/snippet lets you segment on content viewed by user not just purchased Magento Shopify WooCommerce Volusion Spree Custom integration via JS code snippet Starts at $25/month 1. 500 Contacts 2. Newsletters 3. Automated Email 4. Integrations 5. Pre-built best practices 1. Not that good for custom platforms 2. Centered around email automation 1. Great integration with email tools and mails are sent from these tools 2. Great insightful analytics data 3dCart, BigCommerce , Magento , NetSuit , Shopify, Yahoo Stores and many more.. Custom Integration at additional charge. Starts at $250/Month For a contact count of 5,000 1. It doesn’t send mail itself and hence two system to worry. 2. There is no way to segment the analytics. 1. Building and publishing landing pages. 2. Publishing blogs and other content 3. Social media management 4. Email Marketing automation Magento BigCommerce Shopify Custom Integration via HubSpot API $200/month for those new to inbound marketing For 100 Contacts 1. Lack of available ecommerce platform is it’s biggest disappointment. 2. Ecommerce Marketing automation Tools (Comparison Chart)

44. Marketing automation Tools (Comparison Chart) Popular Marketing Tools Customers Price ROI Hubspot 30,000 $200/Month 7-12 Months Marketo 3,300 $1195 /month 7-12 Months Infusionsoft 15,000 $199 /month 7-12 Months VWO 4000 $49/month 7-12 Months Betaout $250/month 7-12 Months

45. ecommerce Customization email Integration CRM Integration Landing Page Per Product Basic A/B Testing Marketing Automation Payments solutions Hubspot Yes Yes (Not with Basic Plan) Yes Yes Yes (Not with Basic Plan) Yes (Not with Basic Plan) Marketo Yes Yes Yes Yes Yes Yes (Not with Basic Plan) Infusionsoft Yes Yes (Not with Basic Plan) Yes Yes Yes (Not with Basic Plan) Yes VWO Yes Yes (Not with Basic Plan) Yes Yes Yes No Betaout Yes Yes (Not with Basic Plan) Yes Yes Yes No Marketing automation Tools (Comparison Chart)

46. Mobile strategy How dreamlite.com is missing out customers because of no mobile strategy. It’s website is still built on Flash technology. Desktop Mobile

47. Mobile strategy Do You Have A Mobile First Strategy? You Should ! Why? To Make it easy to shop with you. To Take Advantage of the Multi-Screen/Multi-Device Opportunity To Send Out Timely Alerts and Notifications To not lose out valuable customers

48. Measuring your metrics Unique visitors The best indication of your site’s overall traffic, unique visitors refers to the number of individuals who visit your website  during a given period of time, where each visitor is only counted once . Page views The  cumulative number of individual pages that your visitors click on  during a given period of time . Search engine traffic The amount of  traffic being referred to your site   through search engines, such as Google or Bing . Bounce rate The percentage of  visitors who come to your site and then immediately “bounce” or leave  before clicking on any other pages. Conversion rate The  percentage of visitors to your site who take a specific action  that your content encourages them to, such as signing up for your newsletter.  Inbound links The  number of external links to your site

49. Technology in operations A penny saved is a penny earned

50. What you can do Mail, Messaging and Calendar Task Management and Collaboration Develop Processes and Workflows Document Management and Filing ERP Ticketing Security Disaster Recovery Cloud

51. Mail, Messaging and calendar Do you rely on your memory (to fail)??? Webmail is wonderful Messaging – waste of time or super efficient Video Calls – Skype, Google Hangouts VOIP Calls – Skype, Google Voice Exchange online Gmail

52. Task management Notepad with carbon copy Excel Evernote Asana Google Tasks

53. Processes and workflows Develop and document standardised processes ProcessMaker SharePoint Visio Word

54. Document Management How do you file? Digital filing Retrieval Google Drive OneDrive Dropbox Alfresco SharePoint

55. ERP Avoid duplication of work and reconciliation Information on demand Key mistakes in ERP implementations From Rs . 50,000 to Rs . 50,00,00,000

56. Ticketing Why ticketing? Service Management SLA Management osTicket FreshDesk Excel Google Docs

57. Security Anti-virus Endpoint Protection Administrative Access Domain and Active Directory Firewalls Phishing Password Security

58. Disaster recovery

59. backups Backup Test the restoration How many copies? Onsite Backups Offsite Backups Cloud Backups

60. cloud Are you on the cloud? What is the cloud? Virtualize Amazon Azure Google

61. Conclusion

62. Cisco retiring CEO – Webinar with business leaders "40% of businesses in this room, unfortunately, will not exist in a meaningful way in 10 years," he told the 25,000 attendees, adding that 70% of companies will "attempt" to go digital, but only 30% of those that try it "will be successful .” "If I'm not making you sweat, I should be," he said . "It will become a digital world that will change our life, our health, our education, our business models at the pace of a technology company change," Chambers said. He warned companies that they could not "miss a market transition or a business model" or "underestimate your competitor of the future - not your competitor of the past ." http://www.businessinsider.in/Retiring-Cisco-CEO-delivers-dire-prediction-40-of-companies-will-be-dead-in-10-years/articleshow/47594202.cms

63. Disrupt In the words of ex-CEO of CISCO, Chambers: "Either we disrupt or we get disrupted“ But … Not one size fits all!

64. Thank you