LG Preentation.pptx

LG

1. Organization Of LG C ompany Group-2

2. AMP/HNDIT/2015/F/0003 AMP/HNDIT/2015/F/0018 AMP/HNDIT/2015/F/0029 AMP/HNDIT/2015/F/0039 AMP/HNDIT/2015/F/0085 AMP/HNDIT/2015/F/0086 AMP/HNDIT/2015/F/0088 AMP/HNDIT/2015/F/0018 AMP/HNDIT/2015/F/0018 AMP/HNDIT/2015/F/0018 AMP/HNDIT/2015/F/0018 Group Members:-

3. TOPICS TO COVER Introduction. Vision & Mission. Values & Products. Nature of the organization. Organization Structure. Functional Areas. Employees. Current profit level. Market Share. Competitive Analysis. SWOT Analysis. Future Plans. Learning Experience.

4. INTRODUCTION The company was originally established in 1958 as Goldstar , producing radios, TVs, refrigerators, washing machines, and air conditioners . The L.G group was a merger of two Korean companies Lucky and Goldstar . Is the second largest producer of television and third largest producer of mobile phones.

5. LG’s Vision is to become a worldwide leader in digital that ensures customer satisfaction through innovative products and superior services. MISSION To create value for customers. To respect human dignity. To become best in its field. VISION

6. Values The following are the values bound by LG’s. C are for customer. R espect for associates E xcellence through teamwork A lways learning T rust mutually. E thical practices

7. PRODUCTS HOME ENTERTAINMENT HOME APPLIANCES

8. MOBILE COMMUNICATION AIR CONDITIONS & ENERGY SOLUTIONS

9. Nature of the organization LG pursues its 21 st century vision of becoming a true global digital leader who can make its customers worldwide happy through its innovative digital products and services . LG has set a strategy to develop products that reduce environmental impacts throughout the life cycle of the products. It is classified into three categories human , energy , and resource . The services of LG are available in more than 110 countries of the world . LG Electronics controls 114 local subsidiaries in Sri lanka .

10. ORGANAIZATION STRUCTURE BOARD Managing Director Production Procure Admin i - Finance Marketing Purchas e MIS Supervisors Manager Deputy Manager Technicians Helpers Attainders Asst. Manager Attainders Deputy Manager Manager Dairy Dy. Manager s Tech Officer Asst. Manager Extension Officer Extension Asst. Admini .Superintend Admini . Assistants Clerk Attainders Dy. Manager Superintend Cashier Accountants Mkt. Officers Sales personnel Supervisors System Officer MIS Assistant Data entry Operator Assistant Manager Purchase Officer Purchase Assistantss Attainder Helpers Sales men

11. FUNCTIONAL AREAS PROCUREMENT DEPARTMENT PRODUCTION DEPARTMENT MARKETING DEPARTMENT MIS DEPARTMENT HUMAN RESOURCE MANAGEMENT QUALITY CONTROL DEPARTMENT FINANCE DEPARTMENT SECURITY DEPARTMENT

12. EMPLOYEES Category Total Executives   General & Administrative   Technical Other G4 G3 G2 G1 Subtotal Total No. of employees 29,526 241 2,228 7,633 9,080 577 19,518 9,316 451 % 100 0.8 7.5 25.9 30.8 2.0 66.1 31.6 1.5 Average age 33.8 49.2 44.1 36.2 29.8 27.1 33.8 33.4 29.3 Male No. of employees 24,781 236 2,217 7,168 7,702 392 17,479 6,899 167 % 83.9 97.9 99.5 93.9 84.8 67.9 89.6 74.1 37.0 Average age 35.2 49.3 44.2 36.4 30.2 27.5 34.5 36.7 35.0 Female No. of employees 4,745 5 11 465 1,378 185 2,039 2,417 284 % 16.1 2.1 0.5 6.1 15.2 32.1 10.4 25.9 63.0 Average age 26.2 43.2 40.3 32.4 27.6 26.2 28.7 24.0 25.9

13. Current profit level LG announced a fourth-quarter 2015 operating profit of USD 301.38 million, marking a 27 percent increase from the same period in 2014. The large part to improved quarterly profitability from home appliances and home entertainment products.

14. MARKET SHARE HOME ENTERTAINMENT IN ELECTRONICS

15. COMPETITIVE ANALYSIS

16. SWOT Analysis Strengths. LG is multinational company and has created brand image around the world Have reliable products, easy to use and modern product design. Wide range of products to serve all categories Good after sales service offered. Has got manufacturing unit in tax incentive .

17. Weaknesses Samsung being its competitor provides similar products. Difficulty in operating complex machines due to the lack of training in Srilanka . Consumers compare L.G with Samsung its Korean rival not with other global companies.

18. Opportunities Fast growth of the home appliances market. Competitors helping in the adaptation of the new technology Marketing Expansion Strategic Partnership

19. Threats Close competitors like Samsung are compared to it . Price war with Samsung. Competition from srilankan brand and other foreign brands. Government Regulations Sluggish Economy

20. LG has a positive perception of Srilanka and the consumer. LG is making a foray into the e-commerce market in srilanka and has partnered with various local websites like fabmall.com, rediff.com, indiatimes . and Sri plaza.com. LG is also planning to invest over US$ 208 million in Srilanka over the next three years to expand the business. Mobile software development is also on LG’s agenda . FUTURE PLANS

21. LEARNING EXPERIENCE We learnt many things about the functioning of the company and position of the LG company. LG has given more importance to the customer satisfaction. We observed the working technologies, management process, hierarchical relationships among the employees. We interacted with respective heads of the departments. LG company has given more importance to the employee.

22. Thank you

23. ANY QUERIES ? ? ?