LIFEBUOY (Group e)

A presentation on LIFEBUOY which is based on some basic marketing strategies and how to acquire & retain customers through its uniqueness and attributes.

1. LIFEBUOY

2. INTRODUCTION

3. CONTAINS HIGH VALUE PRODUCT ATTRIBUTES

4. Gifting behavior is a gift exchange that takes place between a giver and a recipient. If this behavior is applied for Lifebuoy in certain events and emergency situations (such as CORONA ) then the brand awareness will be stronger and later on this will result in even more consumer-oriented product. This method also allows people to choose a product for long term use after using a free product for its effectiveness. So, it can also bring out many new customers as well.

5. SEGMENTATION demographic geographic psychographic Age Gender Religion Income Climate Population Land Lifestyles Social Class Personal Characteristics

6. MARKETING MIX

7. WE NEED LIFEBUOY Our given product is “Lifebuoy” soap which we can consider as acquired needs because we need to be protected and clean from bacteria and we learn it from our environment. Lifebuoy has natural and fresh ingredients; it cares for our skin and gives us superior protection, along with freshness and assure us to combating against infections while nourishing our skin.

8. Lifebuoy & the 3 theories

9. STAY CLEAN STAY SAFE Lifebuoy the most trusted product for staying healthy is placed in the heart of all people who come across the topic of being ‘clean’. After an exhausting work day when people come to freshen up they prefer lifebuoy the most. Of course, many people have substitutes for washing and staying clean but if people are to choose lifebuoy amongst 10 other random washing products then it will without a doubt come 1 st as a priority. In a word, lifebuoy is the absolute valued & reasonable washing product which one can ask for their daily lives to stay neat & clean.

10. THANK YOU

11. Marjuk Mahbub Slide no. 1-5 2. Kazi Jannatul Ferdous Slide no. 6-9 3. Rakib Hassan Tamal Slide no. 10 4. Md Ariful Islam Slide no. 11-13