Linear Communication Presentation.pptx

Linear Model of Communication

1. Linear Model of Communication Comm Skills 102 T.T Masango E. Mutikani

2. What is Linear Communication? Type of communication that only occurs one way i.e. unidirectional sender receiver It doesn't provide a means to respond to the message Limited interaction between the 2 parties Interaction occurs in an orderly, unambiguous manner No outside commotion or obstruction Examples include newspapers, radio & TV broadcast

3. Components of Linear Communication It has 4 important elements ( S-M-C-R ) S ource,  M essage,  C hannel &  R eceiver SOURCE RECEIVER CHANNEL MESSAGE

4. Models of Linear Communication

5. Model of Communication This is the manner in which a sender decides to communicate to a targeted audience The sender decides & chooses the method that best suites their communication The are various models of linear communication each with different effects on the 4 elements of communication S-M-C-R

6. Aristotle Earliest mass communication model More focused on public speaking than interpersonal communication 5 basic elements: Identifies 3 elements that improve communication: ethos (credibility), pathos (ability to connect) logos (logical argument ) Model neglects the role of feedback in communication. speaker speech audience effect Occasion

7. Lasswell’s Verbal Model Analyses one-way communication by asking 5 questions Effective model that provides a simple & practical way of critiquing a message. Explores 5 elements that help explain the event under analysis in more detail . E mphasis on the 'effect‘ - an observable & measurable change in the receiver caused by identifiable elements in the process . Change in one of these elements changes the effect.

8. Lasswell’s Verbal Model

9. Shannon-Weaver

10. Shannon-Weaver Emphasizes the importance of encoding and decoding messages Noise can occur during encoding, sending and decoding Noise disrupts/alters a message between sender & receiver. First to highlight the role of ‘noise’ in communication

11. Berlo’s S-M-C-R E xplains communication in four steps:  S ource ,  M essage,  C hannel &  R eceiver G ives detailed account of key elements in each step of communication Source: communication skills of the sender, their attitude & their cultur e Message:  content , structure & code Channel:   senses of hearing, seeing, touching, smelling, etc Receiver:  attitude , knowledge and culture

12. Advantages of Linear Communication Practical & uncomplicated for mass media communication where feedback is not required Simple and straightforward, making it easier to understand and apply in different contexts More efficient since messages are sent without waiting for the receiver’s response Helps ensure that only one message is delivered at a time, thus avoiding any confusion or misunderstanding between sender and receiver.

13. Disadvantages of Linear Communication Does not allow for feedback from the receiver which can be problematic Does not account for any noise that may disrupt the flow of communication and cause misunderstandings or confusion Ineffective when multiple messages must be conveyed simultaneously since it only allows for one-way communication Ensuring that everyone receives and understands the same message can be difficult when multiple people are involved Less effective when multiple stakeholders are involved, as they often require two-way dialogue to make decisions

14. References ‘8 Communication Models Explained’, Knowledge Hub , 2022 <https://pumble.com/learn/communication/communication-models/> [accessed 11 May 2023] Alam , Shahnawaz , ‘What Is Linear Communication Model? Things You Need To Know About It’, Voiceofaction , 2022 <https://voiceofaction.org/linear-communication-model/> [accessed 11 May 2023] ‘Communication - Models of Communication | Britannica’ <https://www.britannica.com/topic/communication/Models-of-communication> [accessed 11 May 2023] Kobiruzzaman , M. M., ‘Linear Communication Model Examples With Advantages and Disadvantages’, Newsmoor , 2023 <https://newsmoor.com/linear-model-of-communication-examples-situation-advantages-disadvantages/> [accessed 11 May 2023] Sus (MA), Viktoriya , and Chris Drew (PhD), ‘Linear Model of Communication: Examples and Definition (2023)’, 2023 <https://helpfulprofessor.com/linear-model-of-communication/> [accessed 11 May 2023]