LinkedIn API

1. API Possibilities

2. LinkedIn APIs … what are they?
2
LinkedIn Data
APIs
Mobile Sites & Apps
Desktop Sites & Apps
Profile
Newsfeed
Company
Groups

3. LinkedIn data …
3
Profile
Newsfeed
Company
Groups
•Name
•Job Title
•Company
•Industry
•Location
•Experience
•Education
•Groups Joined
…
•Company
Name
•Company Size
•Industry
•Products &
Services
•Followers
•Company
Updates
…
•Status
Updates
•Authors
•Likes
•Shares
•Follows
•Comments
…
•Group Name
•Discussions
•Authors
•Likes
•Shares
•Follows
•Comments
…
Complete list at http://developer.linkedin.com/documents/profile-fields

4. LinkedIn APIs … why use them?

4
Sites & Apps
(engaging experience)
LinkedIn.com
(acts as an amplifier)
Newsfeed
updates
linking to
site/app
Amplified
traffic back
to site/app

5. Combining with other data …
5
LinkedIn data
Hilton data
Google Maps data

6. Personalise and amplify …
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Allow access to
LinkedIn profile
Personalised app
Share Refer
Connection list
Message to selected
connections
Status update to
1
st
connections
Profile data
Ad, InMail,
Status update

7. Things you can do …
•Basic Plugins •Product Finder
•Product Promoter
•Advisor Finder
•Profile Analyser
•Event Promoter
•Social Content Hub
•Matching Engine
•Many more …
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8. Basic Plugins …
8
http://developer.linkedin.com/plugins

9. Product Finder …
9

10. Objective
User Journey
Sign In with LinkedIn (on IE
Homepage)
Answer 3 questions
See personalized suggestions
on ideal Masters degree
Share with network and
contact IE reps via pre-
populated form
Increase brand and product
awareness via useful tool
The IE Master Finder
www.ie.edu/business-school
Solution
Provide potential students with
personalized degree
suggestions
ES

11. Member journey …
11
Click on Ad, InMail,
Newsfeed Link, etc.
1
Landing page with clear
benefit and Discover button
Allow brand to access
LinkedIn profile info
3
Newsfeed update to 1
st
connections
(with link back to microsite)
4
2
5
Answer 2-3 short questions
See highly personalised suggestions. Share
with connections. Connect with reps.

12. Product Promoter …
12

13. Objectives
Promote the Note II in an
engaging way to professionals
in 7 markets
Awaken Your Creativity with Galaxy Note II
www.creativewithgalaxynote2.com
Solution
API-based competition
microsite showcasing Note II
features in 5 languages and
optimised across desktop,
tablet, mobile
EMEA & APAC
User Journey
Landing page with 5 key
Note II features, vote tally,
and comments
Vote/comment on favourite
feature, best comments win
devices (5 per market)
Share via LinkedIn and other
social channels

14. Member journey …
14
Click on Ad, InMail,
Newsfeed Link, etc.
1
Landing page with product features,
Vote button, and latest stories
Allow brand to access
LinkedIn profile info
Newsfeed update to all 1
st
connections
(with link back to microsite)
Select a feature and tell us
why you like that feature
Thank you page with running
tally and latest stories
2
3
4 5 6

15. Advisor Finder …
15

16. Objective
User Journey
Sign In with LinkedIn (on
Ameriprise Find An Advisor
page)
See personalized list of
financial advisors in network
(and see how user is
connected to them)
Easily connect with advisors
and share tool with network
Tap LinkedIn connections to
make advisor referrals
Find an Advisor
http://www.ameripriseadvisors.com
Solution
Enable prospective clients to
tap their LinkedIn network to
find an Ameriprise financial
advisor
US

17. Member journey …
17
Click on Ad, InMail,
Newsfeed Link, etc.
1
Landing page with clear
benefit and Sign In button Allow brand to access
LinkedIn profile info
Connection request or
message to advisor
List of advisors connected
to someone you know
View advisor profile. Connect or
communicate with advisor.
2
3
5
4 6

18. Profile Analyser …
18

19. Objective
Solution
Draw parallel between user’s
passion (in this case, passion
for career) and the Clio.
Incentivise participation via
time with celebrity
Generate product awareness
via personalized video and
profile infographic
How Passionate Are You?
www.passievoorwerken.nl
User Journey
Sign In with LinkedIn
View personalised video
that weaves LinkedIn
profile data into Clio movie
View, download, share
video and/or profile
infographic
NL

20. Member journey …
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Click on Ad, InMail,
Newsfeed Link, etc.
1
Landing page with clear
benefit and Login button
Allow brand to access
LinkedIn profile info
Newsfeed update to all 1
st

connections (with link back
to microsite)
See personalised video
weaving profile info into
the Cleo experience View personalised, shareable
infographic with profile insights
2
4
5
6
3

21. Event Promoter …
21

22. Objective
User Journey
Register for live event via
LinkedIn Sign In
Invite connections to
event, share event with
connections, comment
during event
Contact Dell via pre-
populated contact form
Promote live event and
generate leads
Dell Innovation Live Event
www.dellinnovation.com/fr
Solution
Enable members to easily
register for, participate in,
and share a live event
FR

23. Member journey …
23
Click on Ad, InMail,
Newsfeed Link, etc.
1
Landing page with event list,
speaker info, Sign In button, and
opt-in to be shown on attendee list
Allow brand to access
LinkedIn profile info
Registration form pre-
populated with LinkedIn info
Add to calendar, invite
connections, share event,
comment during event
3
2
5
4
6
Newsfeed update to all 1
st

connections (with link back
to microsite)

24. Social Content Hub …
24

25. Objectives
User Journey
View specially created
data-based leisure
content
Sign in with LinkedIn for
higher relevance
Easily share content with 1
st

connections
Reach CMOs in an
innovative way (via data-
driven leisure content)
Amazing Data
www.lesclesdelavaleur.fr
Solution
Content hub to publish and
promote leisure content
specially created around
data hooks from IBM
FR

26. Matching Engine …
26

27. Cambridge Cluster Map
www.camclustermap.com UK
Objectives
Make it easier to do business in the
Cambridge Cluster area by helping
investors (and other interested
parties) to find companies in the
cluster and connect with them more
effectively
Solution
Unique “big data” resource funded
by Cambridge University and
developed by Trampoline that
brings together valuable data from
multiple sources (e.g. Duedil for
company info, LinkedIn for
estimating hard-to-find company
sizes as a way of demonstrating the
cluster’s economic impact, Twitter
for mentions, etc.)
User Journey
Signing In with LinkedIn is an
optional element on this site.
Signed in users can see how
many 1
st
and 2
nd
connections
they have at these companies,
who they are, and connec or
communicate with them.

28. And to conclude …
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29. Performance reports available …
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•KPIs are tracked and reported via real-time online dashboard
•KPIs may include visitors, views, likes, shares, comments, sign ups, leads, etc.

30. Next steps …
For commercial usage, 2 options:
1.Get an exception for your creative agency
2.Engage one of our Certified Partners (CDP)

Both options come with:
–Legal clearance
–Higher call limits
–Direct support from LinkedIn

For more info, please reach out to:
–Ravi Ayyala ([email protected])
–LinkedIn Marketing Solutions (emea.marketing.linkedin.com)

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