LinkedIn API's

1. API Possibilities

2. LinkedIn APIs … what are they?
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LinkedIn Data
APIs
Mobile Sites & Apps
Desktop Sites & Apps
Profile
Newsfeed
Company
Groups

3. LinkedIn data …
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Profile
Newsfeed
Company
Groups
•Name
•Job Title
•Company
•Industry
•Location
•Experience
•Education
•Groups
Joined
…
•Company
Name
•Company Size
•Industry
•Products &
Services
•Followers
•Company
Updates
…
•Status
Updates
•Authors
•Likes
•Shares
•Follows
•Comments
…
•Group Name
•Discussions
•Authors
•Likes
•Shares
•Follows
•Comments
…
Complete list at http://developer.linkedin.com/documents/profile-fields

4. Combining with other data …
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LinkedIn data
Hilton data
Google Maps data

5. Personalise and amplify …
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Allow access to
LinkedIn profile
Personalised app
Share Refer
Connection list
Message to selected
connections
Status update to
1
st
connections
Profile data
Ad, InMail,
Status update

6. Things you can do …
Basic Plugins
Profile Analyzer
Advisor Finder
Product Promoter
Event Promoter
Content Amplifier
Connection Map
Exchange App
Many more …
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7. Basic Plugins …
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http://developer.linkedin.com/plugins

8. Profile Analyzer …
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9. Objective
User Journey
Sign In with LinkedIn (on IE
Homepage)
Answer 3 questions
See personalized suggestions
on ideal Masters degree
Share with network and
contact IE reps via pre-
populated form
Increase brand and product
awareness via useful tool
The IE Master Finder
www.ie.edu/business-school
Solution
Provide potential students with
personalized degree
suggestions
ES

10. Advisor Finder …
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11. Objective
User Journey
Sign In with LinkedIn (on
Ameriprise Find An Advisor
page)
See personalized list of
financial advisors in network
(and see how user is
connected to them)
Easily connect with advisors
and share tool with network
Tap LinkedIn connections to
make advisor referrals
Find an Advisor
www.ameripriseadvisors.com
Solution
Enable prospective clients to
tap their LinkedIn network to
find an Ameriprise financial
advisor
US

12. Product Promoter …
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13. Objectives
Promote the Note II in an
engaging way to professionals
in 7 markets
Awaken Your Creativity with Galaxy Note II
www.creativewithgalaxynote2.com
Solution
API-based competition
microsite showcasing Note II
features in 5 languages and
optimised across desktop,
tablet, mobile
EMEA & APAC
User Journey
Landing page with 5 key
Note II features, vote tally,
and comments
Vote/comment on favourite
feature, best comments win
devices (5 per market)
Share via LinkedIn and other
social channels

14. Event Promoter …
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15. Objective
User Journey
Register for live event via
LinkedIn Sign In
Invite connections to
event, share event with
connections, comment
during event
Contact Dell via pre-
populated contact form
Promote live event and
generate leads
Dell Innovation Live Event
www.dellinnovation.com/fr
Solution
Enable members to easily
register for, participate in,
and share a live event
FR

16. Content Amplifier …
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17. Objectives
User Journey
View specially created
data-based leisure
content
Sign in with LinkedIn for
higher relevance
Easily share content with 1
st

connections
Reach CMOs in an
innovative way (via data-
driven leisure content)
Amazing Data
www.lesclesdelavaleur.fr
Solution
Content hub to publish and
promote leisure content
specially created around
data hooks from IBM
FR

18. Performance …
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•KPIs are tracked and reported via real-time online dashboard
•KPIs may include visitors, views, likes, shares, comments, sign ups, leads, etc.

19. Next Steps …
LinkedIn APIs are NOT for commercial use

For commercial use, only 2 options:
1.Get an Exception for your creative agency
2.Engage one of our Certified Partners (CDP)

These options come with legal clearance,
higher limits, direct support (and involve a
commercial agreement with LinkedIn)
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20. Learn more …
Visit developer.linkedin.com

Contact us at:
marketing.linkedin.com/contact
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