Listing presentation

1. John L. Scott Market CenterJohn L. Scott Market Center
Tanya Peterson
Honest
Energetic
Reliable
Long Term Residents
Your Partner in Technology
http://www.johnlscott.com/tanyap
Email: [email protected]

2. About TanyaAbout Tanya
I am from Kingsford, Michigan, which is part of the
Upper Peninsula. I moved to Oregon with my
husband in 1994. We have 2 beautiful little girls,
Taylor and Hailey, 2 dogs and 3 cats.
We are a very active family. Both girls are in
sports from Basketball, Soccer and Softball. We
also love to go camping, 4-wheelering and jet
skiing. I am very involved in their schooling.
I have always been very interested in becoming a
realtor. There is such joy and excitement about
helping someone find their dream home and the
look on their face when they see it and when they
get it. I cannot think of any career that would be
that rewarding to help people with the biggest
decision in their lifetime.
Email at [email protected] or call at 503-260-2164

3. My Mission StatementMy Mission Statement
Keeping the client’s goals, needs and wants in
mind at all times. By providing professional
and ethical real estate services in a relaxed
friendly atmosphere.

4. Let Me Tell You How I Let Me Tell You How I
Work…Work…
We Will Focus This Presentation on Three
Areas…
Marketing Strategies to Secure a
Buyer
The Valuation Of Your Home
What Happens After An Offer is
Accepted?

5. Our To Do ListOur To Do List
The listing paperwork is filled out and signed
by all parties
 Lock box is placed on the property
The home is entered into RMLS within 24
hours of paperwork
Pictures and measurements are taken if and
when the home
is ready
The sign is ordered
The fliers are created thru vflyer.com and
placed in box with
some in the home to fill
Home Book is ordered and assembled
Advertised on real estate websites such as
Trulia.com thru
vflyer.com
The home is placed on Brokers Tour ( up
coming Tuesday)
Open Houses if requested by seller are done by
agents in the
office that specialize in open houses
Once home is shown I will call or email the
agents on feed back
from your home.
I will be in contact with you each week and by
your choice
of a phone, email or personal visit,

6. John L. Scott belongs to John L. Scott belongs to
the Largest Real Estate the Largest Real Estate
Referral Network in the Referral Network in the
Nation!Nation!
John L. Scott is a founding member of RELO®, the
nation’s largest real estate referral
network, which allows us to attract buyers from
across the United States—and around the
world. When you list with John L. Scott Real
Estate, your home will be marketed to over
700 RELO®-member real estate companies and
90,000 agents across the nation, providing
unparalleled marketing exposure.
Your Home Will Receive National
Marketing Exposure

7. There’s Strength in NumbersThere’s Strength in Numbers
John L. Scott Real Estate currently has over 140 offices and 4,000 Sales
Associates/Brokers located throughout the states of Washington, Oregon, and
Idaho.
• In 2007, John L. Scott Real Estate closed over 41,000 real estate transaction
sides, grossing over $15 billion in volume sales.
• John L. Scott is ranked the 7th most productive real estate brokerage in the
United States by Real Trends and National Real Estate magazines.
John L. Scott is nationally recognized as a technology innovator:
• John L. Scott has been awarded the Inman Innovator Award as the “Most
Innovative Real Estate Company in the Nation” and we continuously apply
leading technology to support our clients.
• The John L. Scott website (www.johnlscott.com) receives over 1 million
website visits a month, producing over 9 million monthly property views. This
makes us the second most visited regional real estate company website in the
nation.
John L. Scott is a leader in the real estate industry:
• John L. Scott is recognized as a leading industry visionary. This is reflected
by the accolades that have been presented to our company Chairman & CEO, J.
Lennox Scott. His recognitions include:
 Recognized, twice, by REALTOR Magazine as one of the “25 Most Influential
Individuals in Real Estate” in the nation. Named by Inman News as one of the
“100 most influential leaders of the real estate industry for 2006.”
Inducted into the Council of Real Estate Brokers Managers Hall of Leaders in
2005.
Recognized by Unique Homes Magazine as one of the 25 most influential
leaders in luxury real estate in 2006.
• John L. Scott is an active member of leading industry groups including, the
Leading Real Estate Companies of the World, the Realty Alliance, Luxury
Portfolio, National Association of REALTORS®, and more. Many of our
people serve in leadership positions with local, state and national REALTOR®
Associations.

8. Marketing PlanMarketing Plan
Is to get your home sold as quickly & efficiently
as possible by utilizing the following.
Points of Advertising are:
RMLS
John L. Scott.com
Sign in the Yard
Brokers Tour
Trulia.com
Vflyer.com
Market Place on Facebook
Twitter

9. There is a Lot Involved With Selling a Home
and the Last Thing You Need to Worry About is
Unplanned repairs.
John L. Scott Offers You a free Home
Warranty Plan while listed.
We Understand This Home Warranty Saves
You Time, Money and Keeps Your Stress Level
to a Minimum.
You can also purchase an additional year
coverage for the buyers which helps promote
your property.

10. Where Buyers Found their Home.
Dialogue: “As we have been discussing, my strategy for getting your home sold is going to be a combination of
many things. However, the real power in marketing your home today will come from working my network and
sphere of influence as well as utilizing the strength of JohnLScott.com. The combination of the two, as you can
see, is (pause) unbeatable.”
“According to a 2008 survey from the Nat’l Assoc of REALTORS®, 73% of all buyers found the home they purchased
through their agent/the Internet. Add the yard sign to the equation and we are up to 88%.”
“The way consumers get their information has changed. At one time, newspaper ads were the only route I had as a
professional real estate agent to market your home. In today’s world, the newspaper has very little impact, if any at all.”
Dialogue: “If we decide to work together to get your home sold, it will immediately be placed on our site,
JohnLScott.com. It is #1 in the Pacific Northwest for web traffic. We get close to 350,000 unique visitors per
month. If you’ve done any searching yourself, on the web, you know that our site is really the best out there, and
the traffic reports prove it. In this market, it is critical you get maximum exposure for your home. Candidly, this
is the website that will offer that to you.”
JohnLScott.com offers:
Guided Tour – (Agent - show a guided tour on one of your current listings or one from your office.)
Home Delivery –“We have thousands of potential buyers set up on our Property Tracker program. The way it
works is that I, as a JLS Specialist, set my network of buyers up so that they will receive, via email (as in home
delivery), all new listings that match the criteria they are looking for in a new home. It really is an incredibly
helpful tool to use as I list your home. It generates momentum around the new listing; that initial listing period is
one that we need to capture and fully utilize. This is just one of the ways we do that. Mr. & Mrs. Seller, do you
find this valuable? Are you ready to get your home on the market?”
Mobile access – “JLS is the only company that provides
buyers with instant access to your home information
through their mobile phone! It’s so simple. Try it yourself
next time you see a JLS sign. (Agent – explain how it works
by utilizing the 5 digit code; even better, demonstrate it on
your phone. Be prepared with a 5 digit code so you can
show them how it works.)
Dialogue: “Research validates that the way we get
Your home sold has changed from years past. You really
Do need to work with an agent who is market savvy, in
This market. Not the one a few years ago, but the one
today. I will do everything I can to get your home sold.
Shall we get started?”

12. ValuationValuation
To Determine the Value of Your Home We
Use Three Categories of Homes to
Arrive at a Price Range That Will Get
Your Home Sold and there are 5
reasons a property sells.
1.Properties That are Active
2.Properties That went Pending
3.Properties That have Sold
The Five Reasons A Property Sells are:
Price
Location
Condition
Marketing
Motivation

13. Value & PricingValue & Pricing
Your Home is ONLY Worth Exactly What
a Buyer is Willing to Pay For it
When setting a Price, it is very important
to use current Market Data
We cannot control the Market conditions
but we can control our Pricing
This is the Reason it is Imperative to Price
Your Home Properly
If Your Home is Considered to Be the Best
VALUE in its Price Range it Will Sell, If
Another Home is Considered to Be a Better
Value it Will Sell.
Price it too high, you will ultimately have
to drop your price and lose that important
time.
It also implies that you are not motivated
to sell

14. Your RoleYour Role
We’ve Talked About the Most Important Aspect
of Selling Your Home… Pricing, However There
are Two Other Aspects Which You Control That
are Also Very Important.
Access to the Property
& the Condition of the
Property

15. Access to the PropertyAccess to the Property
I Can Make Sure Only Qualified Motivated Buyers are
Looking at Your Home, as Not to Disturb You
Unnecessarily.
Your Home Needs to Be Accessible and in Top Showing
Condition Every Time a Motivated Buyer Wishes to
Inspect it.
Placing a Lock Box on your Door Allows Agents to Gain
Access When You are Not Home…However…An Agent
Should Always Call 1
st
.
You Should Try to Leave Home When a Buyer Has an
Appointment so that they Will Feel More Relaxed and
Better Able to Envision Their Things in the Home.

16. Condition of the PropertyCondition of the Property
It is Important to Remember That the Way
You Live in a Home and the Way You Sell a
Home are Two Very Different Things.
Every time You Leave Home, Leave it in TOPTOP
Showing Condition
Make Sure Beds are Made, Dirty Dishes are
Put Away, laundry picked up, Open All
Curtains and Blinds and Keep the Lawn
Groomed..etc.

17. Ways To Get Your Home Ways To Get Your Home
ReadyReady
Wash all windows inside and out _____
Dust and polish all wood surfaces _____
Clean debris off roof _____
Clean gutters, check for leaks _____
Remove bee and bird nests from overhang_____
Check all windows for seal break and cracks_____
Trim all vegetations away from house _____
Clear vent areas around foundation _____
Spread fresh bark dust _____
Plant new flowers _____
Mow and edge lawn _____
Paint all worn/faded areas on exterior_____
Verify dryer vent connection to exterior
_____
Clean and Organize garage _____
Clean/declutter & organize home _____
Paint all interior walls that need it_____
Remove all person family photos _____
Replace burnt out light bulbs _____
Clean furnace & replace filters _____
Vacuum cold air returns & vents _____
Power wash patios, walkways & driveways_____

18. After An Offer is Accepted….After An Offer is Accepted….
Many People Have the Misconception That Once
an Offer is Accepted that the Agent’s job is done.
In fact most of the work takes place after the Offer
is Accepted.
We work diligently to do all the behind the scenes
negotiating, scheduling and necessary paperwork
to ensure a smooth and prompt closing.

19. My Promise to You….My Promise to You….
A Real Estate Transaction Can Be a Great
Experience as Long as There is Good
Communication.
My Commitment to You is to be in Contact With
You At Least Once a Week Even if There is No
News to Report.
I Will Contact You By the Media of Your Choice. I
Work Great By Phone, Fax, Email, or if You Like a
Face to Face Visit.

20. Sit Back and Relax, Let Sit Back and Relax, Let
Me do the Work!!Me do the Work!!