Loreal India

History
Brand value
Brand Hierarchy
Integrated Marketing communication
Celebrity endorsements

1. HISTORY

2. History The company was founded in 1909 by Eugène Schueller – a graduated chemical engineer – under the name of Société Française des Teintures Inoffensives pour Cheveux . Schueller’s first hair dye formulae was created in 1907 and it was named Oréal. In 1931 the company enhanced a great success by an innovative packaging solution: individual doses to guarantee safety and comfort for hair stylists and end-customers. Schueller invested also a lot in developing promotional events and in designing new advertising campaigns On 4th April 1939, the company officially changed its name to L’Oréal In 1940 Schueller created a school for hair stylists providing technical training, business development assistance, customer-loyalty tips and more. Schueller’s aim was to create a long-lasting partnership with the profession confirming its position as the preferred brand for hair stylists. In 1964 the group bought Lancôme, funded in 1935. Originally it was only a fragrances house. In 1994 L'Oréal came to India and is the fastest growing beauty company. In 2001 L'Oréal joined the "World Business Council for Sustainable Development”, an international association for the exchange of expertise in environmental, economic and social matters

3. BRAND VALUE

4. Brand Value “BECAUSE YOU’RE WORTH IT” - These 4 words have been bound to the time of creation and yet have proven to be timeless. They have become what the brand stands for. With that the 6 founding values of L'oreal are : Passion Innovation Entrepreneurial spirit Open-mindedness Quest of excellence Responsibility

5. BRAND HIERARCHY

6. Brand H ierarchy L’Oréal is richly endowed with a portfolio of international brands that is unique in the world and that covers all the lines of cosmetics and responds to the diverse needs of consumers the world over. L’OREAL L’OREAL LUXE PROFESSIONAL PRODUCTS DIVISION CONSUMER PRODUCTS DIVISION ACTIVE COSMETICS DIVISION THE BODY SHOP

7. L’Oréal Luxe L’Oréal Luxe opens a unique world of beauty. Its international brands incarnate all the facets of elegance and refinement in three major specializations: skin care, make-up and perfume Consumer Products Division The Consumer Products Division makes the best of cosmetic innovation available to the greatest number of people on every continent. These brands offer a wide range of coloring products, hair care, makeup and skin care at an affordable price.

8. Professional Products Division The Professional Products Division distributes its products in salons worldwide. Through its vast array of brands, the division can meet the needs of different hair care salons, for color, shape and styling, shampoos and general hair care needs. Active Cosmetics Division The Active Cosmetics Division brands meets a range of different skin care needs from normal to blemish- prone , in healthcare outlets worldwide, including, pharmacies, drugstores, and medi-spas. These brands are developed and endorsed by health professionals - dermatologists, pediatricians, cosmetic doctors. This division is the world leader in dermocosmetics.

9. INTEGRATED MARKETING COMMUNICATION

10. Tools of Integrated Marketing Communication Advertising Personal Selling Public Relations Sales Promotions Direct Marketing Internet Marketing

11. Tools Of Integrated Marketing Communication Advertising Television Radio Newspaper Magazine Billboards YouTube

12. Tools of Integrated Marketing Communication Public Relation Press Releases Brand Ambassador Events/Functions Charity Social Responsibility Media Tours Sales Promotion Discount Coupons Loyalty clubs Membership Coupons Gift with Purchase Attractive Packages

13. Tools Of Integrated Marketing Communication Direct Marketing Email Text Messages Catalogues Brochures Stalls in Events Internet Marketing Official Websites Youtube/Facebook/Twitter/Blog E- Fashion Magazine Pop Up ads E-commerce websites

14. CELEBRITY ENDORSEMENTS