LS19- Principles and Standards in Media.pptx

Principles and Standards in Media

1. GEN 006 LESSON 19

2. Learning Objectives: Explain the importance of ethical principles and standards in mass media. Analyze the importance of language and concepts/meanings in a responsible media institution in Philippine society

3. What does this photo signify?

4. Principles and Standards in Media

5. MEDIA ETHICS Deals with ethical principles and standards of media, both in mass media and new media. Centered on truth, legality, respect for life, reliability, and accountability.

6. MEDIA Communication that is transmitted through channels such as television, radio, messengers, social networking sites and print is generally referred to as media, a plural form of medium

7. Media Mass media (Print, Broadcast, Performance, and Recorded) and New Media (Use of Internet such as social media). Entertainment Interpretation Socialization Mobilization Watchdog of the People.

8. ETHICAL PRINCIPLES AND STANDARDS IN MEDIA

9. Accuracy It is obligation of practitioners to seek for the truth, to verify the truth, and to report the truth

10. Independence Practitioners must maintain an independence from those they cover. Also, practitioners must be allowed to exercise their personal conscience.

11. Impartiality This refers to practitioners not being prejudiced towards or against any ideology, idea, or preconception. It requires fairness and balance.

12. Integrity Practitioners must strive to make their works significant and relevant. The news must be comprehensive and proportional whilst respecting the privacy of others.

13. Beneficence Practitioners of media have the moral obligation to do good by minimizing harm (e.g., News should not confuse the public but inform the public).

14. Accountability Practitioners must recognize and admit their mistakes so they can correct them promptly

15. Confidentiality As practitioners, you rely on people telling you things. Sometimes those people do not want their identity revealed to others

16. Ensuring Public Interest Practitioners’ loyalty is to the citizens. They must defend and ensure the rights of the public, as well as to ensure that journalism remains open, accessible, collaborative, and participatory.

17. Social Responsibility Practitioners serve as an independent monitor of power and formation of public opinion. They must also provide a forum for public criticism and compromise, as well as to respect universal values and diversity of cultures

18. Legal Obligation Practitioners must be prohibited to take bribes and gifts from those they cover

19. Use of Strong Language Practitioners should practice the prohibition of discrimination based on race, ethnicity, religion, and other characteristics

20. THE PHILIPPINE PRESS

21. The Philippine Press Many practitioners are highly skilled. But some problems persist because of Poor, inadequate or no training, Low salaries and poor working conditions specially among correspondents, and The ‘culture of corruption’ in the media and in society at large.

22. FACTORS AFFECTING PRACTICE

23. Ownership System Practitioners are sometimes hindered by the corporation or company that they are working for. They are often limited to a specific type or brand of journalism.

24. Ethical Problems Corruption Deception Bias Invasion of Privacy Stereotyping Bribe-taking Extortion

25. Advertising and Political Pressure Some practitioners transfer to the advertising industry for it is more lucrative and beneficial economically. There is also pressure for practitioners to persuade politicians that the public wants or demands a particular action, however, it commonly includes intimidation, threats, and other covert techniques.

26. Culture of Impunity This refers to the failure to bring perpetrators of human rights violations to justice and constitutes a denial of the victim’s rights. In a way, this encourages the killing of journalists

27. Government Policy There are a number of government activities that hinder press freedom and freedom of expression (e.g., ABS-CBN Shutdown, Intimidation and Threats of Imprisonment).

28. REMINDER: Read also your modules and understand it well. You can also click the link or copy and paste the link for more comprehensive references THANK YOU FOR READING! Public Intellectual Lecture Series | Prof. Luis Teodoro | Part 1 https://www.youtube.com/watch?v=JeTf3eakrVY Part 2. https://www.youtube.com/watch?v=xrUtr6vcFlY The 5 Core Values of Journalism. Online Interview. https://www.youtube.com/watch?v=uNidQHk5SZs