M commerce vs E-commerce, WINNER IN THE ONLINE SURVIVAL RACE.
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Language: en
Added: Feb 12, 2018
Slides: 27 pages
Slide Content
Jai Choraria
Th e term E -comm e rce i s the pr o cess o f b u y i n g a n d se l l i ng g o o ds, pr o d ucts a n d serv i ces ov e r el e ctro n i c s y stems such a s i n ter n et , tel e p h o n e a n d e-ma i l . E -comm e rce i s a b i g p art o f e - b u si n ess es, w h e re e n ter p ris e s ar e com p l e tely dependen t o n condu c t in g busines s onlin e o r electronically M- C o mmerce o r mo b i l e comm e rce i s pr o cess o f b u y i n g a n d se l l i n g pr o d ucts a n d serv i ces thr o u g h w ir e l e ss h a n d h e ld d e vic e s such a s ce l l p h o n e s o r PD As. DEFI N ITION O F E - C OMME R C E & M - C OMME R CE
M C O MM E R C E – T H E T R E N D M O V I N G F O R W A R D
MO S T SOUGH T P R ODUC T C A T E GORI E S -O N LINE
TRANSIT I O N F R O M E - C OM M E R C E T O M - C OM M E R CE Tim e c o s t Co n v enie n c e co s t Cu s t omi z abl e I n c r eas e in num b e r of devices
INCR E ASING TRAF F IC S H AR E F R O M MOBILE U SE R S (I N O N LIN E R E T AIL)
L i m i t a t i o n s o f M - C o m m e r c e o v e r E - C o mm e r c e A t t r a ctio n Vi s ibilit y Lig h t pa g es P a yme n t
1. FINANCIAL TECHNOLOGY START-UPS HAVE THE POTENTIAL TO ENABLE MUCH MORE THAN JUST PAYMENTS. 2. AGGREGATOR APPS ARE GREATLY OUTPACING APPS FOR INDIVIDUAL BUSINESSES. 3.THE ECOSYSTEM IS MOVING TOWARDS “HYPERLOCAL MOBILE” COMMERCE. TREND S IN I NDI AN M - C OMME R CE
Indi a – Pro v in g i t s S u premacy India provin g i tse l f as o ne o f th e most forthcoming adap t er s o f e C o mmerce and n o w mCommerce with open a r ms e C ommerc e gi a nts like Am a zon, Ali b a b a , Snapdeal, Flipka r t, Myntr a and ......
DIG I TAL IN D IA PROJECT : A BOOST T O MCOMMERCE Intern e t ava i lab i lity at remote n o ok s and corn e rs o f th e cou nt r y Givin g rise to increased busine ss Reve n u e gen e r a tion