Madura Fashion and Life Style

My Company presentation Madura Fashion And Life Style

1. My obsession is with uncompromising craftsmanship and perfection Louis Philippe

2. The world keeps evolving and I am always sophisticated , trendy and / or distinctive as different occasions demand.’’ VAN HEUSEN

3. “ My confidence and my attitude is my own Its my world and its my way of doing things” Allen Solly

4. “ I will always provide a wide range of men’s fashion apparel and the best advice and service to ensure you get real value from us”. Planet Fashion

5. “My ambitions are anchored in the self belief that I can dream big in India and make it”. Peter England

6. “I am aware of what’s happening around me and I create and make my own fashion without costing the earth”. People

7. MADURA FASHION AND LIFE STYLE

8. 1988 - Madura Garments was established as Apparel Division of Madura Coats Limited in Bangalore 1990 - Launched Van Heusen – the power of Dressing 1989 - Launched Louis Philippe – the first National Apparel Brand in India 1993 - Launched Allen Solly – Unconventional , Friday Dressing 1988 2013 1997 - Launched Peter England – Value for Money 2001 - Launched Planet Fashion 2001-02 Acquired by Aditya Birla Group in from Madura Coats vyella pic 2005 - Launched ESPRIT 2007-08 Launched PEOPLE 2010 - MG re christened as “Madura Fashion & Lifestyle” 2007 - Textiles & Apparel’ Business Director’s Office formed towards consolidating the domestic ‘T& A business ( MG,JST & GBTL ) of ABG Milestones

9. Over view

10. Vision & values Madura Fashion & Lifestyle’s vision is to passionately satisfy the Indian consumer’s needs in fashion , style and value , across wearing occasions, in apparels and accessories trends and creating markets with the ultimate purpose of delivering superior value to all stakeholders.

11. Values Integrity Commitment Passion Seamlessness Speed

12. Company Name: Madura fashion & Lifestyle Type: private Ltd . Industry: Garments Brands : Lp,Vh,As,Pf,Pe,P,Tc Franchise Stores : 700 Multi brand Outlet : 2000 Founded: 1988 Head Quarter: Bangalore India. Key people: Mr. Ashish Dikshit ( CEO)  Website: http://www.madurafnl.com Company profile

13. History & lineage Established in 1988 by Madura coats ltd , MFL has its origins in the erstwhile coats viyella pic, Europe’s largest clothing supplier 1999, Aditya Birla co, acquired Madura fashion & Lifestyle to become the undisputed leader in the readymade men’s industry in India

14. Aditya Birla Nuvo Ltd ABL ltd us$3.5billion diversified conglomerate and the plat form that has launched many new business for India's premier business house. ABL has a portfolio manufacturing as well as service sector business its umbrella ranging from textile to financial service. The razor sharp focus on each business has made it a leading player in most segments, including viscose filament yarn, carbon black, branded garments , agriculture business textiles and insulators The razor sharp focus on each business has made it a leading player in most segments, including viscose flout yarn, carbon black, branded garments, agriculture business textiles and insulators. ABL ltd ,through its subsidiaries and joint ventures, has made successful forays into life insurance, telecom, BPO,IT service, Asset mgmt & financial service. provided by an intellectual capital of over 50,000employees and on mix revenue and profit stream. The co is in a strong position to invest in high growth business to maximize long-term share holder gains

15. MFL continue….. MFL is the one of the fastest growing company. It is the leading player in the retail market . The companies' brand portfolio includes product line that range from affordable and mass market to luxurious high end style and cater of every age group , from children & youth to man & women MFL reaches its discerning customer through an exclusive network comparison more than 1,300 stores , covering 1.5 million Sq feet of retail space, and it present in more than 2,000 premium multi brand stores and 100 departmental stores The collective offers a unique blend of global fashion , international trends and innovative customer services to customer in Bangalore, Mumbai , Delhi, Delhi NCR , Chandigarh & Pune Planet fashion the multi brand ,apparel retailing arm of Madura Fashion & Lifestyle, housing the companies' in house and other brands, is the largest chain of stores of its kind in India

16. MFL continue….. MFL marked the foray into luxury mono brand business in India by launching the quintessential British men’s luxury clothing and accessories brand hacked London through a joint venture with the UK firm Recently company launched Trendim.com Innovative design & MFL has 9001-2000 accreditation with periodic internal audits MFL is an IT and web enabled organization, They used ERP & SAP system MFL is a global supplier for premium international brand such a E-spirit ‘S’ Oliver, MONOPRIX MFL sources only from factories that are complaint with the factory Act, and each factory is independently audited by the international textile service (ITS) and societies generate surveillance (SGS) for international clients such as LP, marks & Spencer and VH

17. Product portfolio Segments Cotton Terylene, Rayon, pearl Chemicals Leather Garments Accessories Clothing's

18. Shirts Trouser’s Denims Suits T-shirt’s Ladies wear Pocket square Tie Shoe Belt Wallets Bags Cufflinks PRODUCTS Garments Accessories

19. AHISH DIKSHIT CEO, Madura f&L KUMAR MANGALA BIRLA , ABL-chairman PRANAB BARUA Business director, Apparel retail Key peoples Puneet kumar,vice president Sarthak Raychaudhuri , Head Vikas Agarwal Mohana Sundaram Dr Naresh Tyagi , Head R Parthasarathy , Head Lal Sudhakaram , Head – Sales Operations - Human Resources - Head, Commercial - Head, controller - Product development & Quality Assurance - Retail Business Development - Manufacturing , Madura Clothing

20. Manu facture MFL have manufacturing facility . Accessories they adopt other vendor Industry. Raw materials : The core collection garments using raw-materials in India. Other’s are imported. ISO 9001 certified ISO27001certification : the certification covers all its factories, warehouse and regional & corporate office across all countries . Ware houses and Manufacturing are in two place Bangalore & Gujarat.

21. Marketing Online marketing for customer: MFL online marketing system is helping the company in lot of ways, providing all the necessary information to the customer. It is an unique way of promotion Foreword integration Discount/point Card

22. Human Resource Management (HRM) RECRUITMENT Lera test: written exam Group discussion (GD ) Interview Training: 1 week training program

23. Performance Appraisal Billing Method using SHOPPER Grooming Appraisal for rating system

24. Wear occasion Brands Wear occasion Brands Louis Philippe & Van heusen Zodiac Park Avenue Arrow Blackberry Tommy Hilfiger Jacken Jones Zara Mango Promod Calvin Kevin Diesel Peter England John Players Belmonte Genesis-Basics Turtle John Miller denizen Major competitors

25. Wear occasion Brands Wear occasion Brands Allen Solly Provogue Levis Wills Lifestyle Color Plus U.Spolo Benetton Parx Catmoss Gini & Johny Lilliout Espirit Tommy Hilfiger Jackn Jones Zara Mango Promod Calvin Klein Diesel Major competitors

26. Retail best practices SOP procedures to enhance and standardize store operations Consumer feedback and complaint processes to capture consumer opinion and closely engage with the consumer. Store engagement processes to effectively manage store staff recruitments, training, evaluation and reward mechanisms. A franchisee framework to enhance the quality of relationship with franchisees

27. MFL continue….. A Brand Retail identity guide to express and standardize the brand point of view in terms of looks and ambience in retail. A Mystery Shopper Programme to monitor the level of adoption of the above initiatives at store and identity areas of improvement.

28. CSR-Corporate Social Responsibility Helping Vidya write: MFL spread across different offices and manufacturing locations, raised funds and donated books to help disadvantaged students at Govt school around its manufacturing units in Bangalore.

29. ABG promotes CSR initiatives focused on four main areas Sustainability Disability ( empowering the physically challenged ) Benevolent activities for the workforce Education

30. Thank You