Madura overview

1. Overview
"The Biggest Brands and Best People" - this is the philosophy driving Madura Fashion &
Lifestyle. A part of the Aditya Birla Group, it has in the past decade made a significant shift to
establish itself as a premier fashion and lifestyle company.
Today, Madura Fashion & Lifestyle is one of the fastest-growing branded apparel companies in
India. Each of its brands is an undisputed leader in its segment. The company is considered a
benchmark by competition and a Mecca of learning by industry.
Madura Fashion & Lifestyle has pioneered various concepts new to the Indian apparel industry.
It has effectively managed a multi-brand, multi-product, and multi-channel environment, and all
its brands have evolved significantly in terms of both branding and retailing.
The company‘s biggest strength lies in its people. In the words of Mr Kumar Mangalam Birla,
Chairman, Aditya Birla Group: ―For sustainable success, their (people‘s) performance
orientation and customer focus is imperative. In my view, organisations grow only where people
grow.‖
A rigorous selection process enables Madura Fashion & Lifestyle to hire the best people
available. The Management Trainee scheme helps employees sharpen their latent skills by taking
them through a systematic process of learning and development, thus enabling them to deliver
their best. A career at Madura Fashion & Lifestyle is a logical sequence of personal and
professional development, leading employees to achieve their career goals.

2. Madura Fashion & Lifestyle, a division of Aditya Birla Nuvo Ltd, is one of India's fastest growing branded
apparel companies and a premium lifestyle player in the retail sector. After consolidating its market
leadership with its own brands, it introduced premier international labels, enabling Indian consumers to
buy the most prestigious global fashionwear and accessories within the country.
The company's brand portfolio includes product lines that range from affordable and mass-market to
luxurious, high-end style and cater to every age group, from children and youth to men and women.
Madura Fashion & Lifestyle is defined by its brands — Louis Philippe, Van Heusen, Allen Solly, Peter
England and People — that personify style, attitude, luxury and comfort.
Madura Fashion & Lifestyle reaches its discerning customers through an extensive network comprising
more than 1,000 exclusive and franchise stores, and over 2,000 premium multi-brand trade outlets, both
within and outside India.
Madura Fashion & Lifestyle marked its foray into the luxury mono brand business in India by launching
the quintessential British men's luxury clothing and accessories brand Hackett London through a joint
venture with the UK firm.
The company's lifestyle store, The Collective, offers a unique blend of global fashions, international trends
and innovative customer services, to customers in Bangalore, Mumbai and Delhi.
Planet Fashion, the multi-brand, apparel-retailing arm of Madura Fashion & Lifestyle, housing the
company's in-house and other brands, is the largest chain of stores of its kind in India. A distribution
agreement with international brand Esprit has ensured that this highly growth-oriented company bolsters
its international presence.
Each of the company's brands has an integrated design department, which is constantly at work on
innovating designs, concepts and products by incorporating the latest international trends in fashion and
clothing styles.
Madura Fashion & Lifestyle, an IT and web-enabled organisation, is the first-ever apparel company to
have successfully implemented the ERP SAP system. It is also the first company globally to integrate
Retek ERP with SAP ERP.
Always at the cutting edge of fashion and innovation, Madura Fashion & Lifestyle has for over a decade
now sourced technology, fabrics and garments globally. Madura Fashion & Lifestyle is a global supplier
for premium international brands such as Esprit, S'Oliver, MONOPRIX.
Madura Fashion & Lifestyle harnesses the power of young, driven professionals from the country's best
professional institutes and companies. For years now, empowered and motivated employees have
propelled Madura Fashion & Lifestyle towards achieving quality, customer service, design and brand
equity comparable to the best worldwide.
Madura Fashion & Lifestyle has ISO-9001-2000 accreditation with periodic internal audits. It's
manufacturing division recently became the first apparel manufacturing unit to win one of India's most
prestigious quality excellence award, the Ramkrishna Bajaj National Quality award, instituted jointly by
the Indian Merchants Chamber and the house of Bajaj.
Madura Fashion & Lifestyle sources only from factories that are compliant with the Factory Act, and each
factory is independently audited by the International Textile Services (ITS) and Société Générale de
Surveillance (SGS) for international clients such as Louis Philippe, Marks & Spencer and Van Heusen.

3. Madura Fashion & Lifestyle is one of the fastest growing branded apparel companies, recording a
blistering growth rate of over 25 per cent year-on-year.
Established in 1988 by Madura Coats Limited, Madura Fashion & Lifestyle has its origins in the erstwhile
Coats Viyella Plc, Europe's largest clothing supplier. In December 1999, Aditya Birla Nuvo, an Aditya Birla
Group company, acquired Madura Fashion & Lifestyle to become the undisputed leader in the readymade
menswear industry in India. In 2000, the company became a wholly-owned subsidiary of Aditya Birla
Nuvo.
Contact us
Madura Fashion & Lifestyle
Regent Gateway
No.5B, Doddanakundi KIADB Industrial Area
ITPL Road
Bangalore 560 048
Tel: [phone] / 1600 / 2600
Website: www.madurafnl.com

4. Aditya Birla Group's Madura Fashion &
Lifestyle enters luxury single brand retail
with UK's Hackett
ET Bureau Sep 12, 2012, 06.00AM IST

Tags:
Vicente Castellano|
UB City|
Madura Fashion & Lifestyle|
Kumarmangalam Birla|
Jeremy Hackett|
Hackett London|
Emporio Mall|
Business Partnership|
Ashish Dikshit|
Aditya Birla Nuvo|
Aditya Birla Group

(The move follows a mandate…)

5. MUMBAI: Aditya Birla Group's Madura Fashion & Lifestyle has entered the luxury single brand
retail through a joint venture with British luxury menswear and accessories brand Hackett
London as part of a strategy to be present across price and consumer segments in the fashion
business.
The move follows a mandate from group chairman Kumarmangalam Birla to give heft to the
growing high-margin fashion business and dramatically scale up revenues within the next few
years, officials said.

Confirming the move, Madura F&L CEO Ashish Dikshit said, "Our partnership with Hackett
London establishes our intent and we plan to bring in few more brands to India from around the
globe."
He added, "Markets are evolving in various segments and offers opportunities for market
dominance in the apparel industry."
The 33-year-old brand Hackett, founded by designer Jeremy Hackett, has over 77 stores mainly
in Europe and Asia. Its commercial success has been linked to the export of its very British take
on things to countries around the world, which will now extend to India.
Vicente Castellano, managing director of Hackett London, said India has been on the firm's radar
for some time. "Madura's undoubted understanding of the Indian men's fashion market combined
with the appeal of Hackett London, will enable Hackett to build a strong business in India and
bring our 'Essentially British' world to the Indian consumer," he said.
Madura is setting up the first Hackett store in the Emporio mall in Delhi in the second week of
September followed immediately by another store opening in UB City, Bangalore. A third store
will come up in Chandigarh this fiscal.
Harminder Sahni, MD of management consulting firm Wazir Advisors, said the Aditya Birla
Nuvo firm is moving in the right direction. "While luxury retail is a tiny market in India yet, it
makes strategic sense to have corner space at the right time," he said.
Madura F&L's portfolio includes product lines that range from affordable and mass-market to
luxurious, high-end brands and caters to every age group, from children and youth to men and
women. Its brands include Louis Philippe, Van Heusen, Allen Solly and Peter England.

6. About Madura Fashion and Lifestyle



Madura Fashion and Lifstyle is one of the fastest growing branded
apparel companies, and a leading player in the branded garments
segment. Having consolidated its market leadership within the country,
the wholly owned subsidiary of Aditya Birla Nuvo Ltd has made
distinct forays into the global market with premier international brands
such as Louis Phillippe, Van Heusen, Peter England, Allen Solly and
People, that personify style, attitude, and comfort.
The company‘s brand portfolio includes product lines that range from
the comfort of the affordable, mass-market range to the luxury of high-
end style, and caters to every age group, from children and youth, to
men and women.
A network of 700 exclusive franchise stores, department chains, and
over 2000 premium multi-brand trade outlets both within and outside
India provides the company the means to reach their products to
discerning customers.
The company‘s Lifestyle store, The Collective, has transformed the
way men shop. With its unique blend of global fashions, international
trends, innovative customer services, The Collective already offers a
lifestyle experience in Bangalore and Mumbai, with Delhi being the
next on the anvil. Madura Fashion and Lifestyle also distributes its
brands through its own retail chains Planet Fashion and Trouser Town.
The distribution agreement with international brand Esprit has helped
this highly growth-oriented company to bolster its international
presence.
The company has been at the cutting edge of fashion and innovation
and for over a decade has sourced technology, fabrics and garments
globally. The company is a global supplier for discerning international
brands including Polo Ralph Lauren, Marks & Spencers, and Tommy
Hilfiger.

7. Occasion



Formal wear
At Planet Fashion, we believe in fine design and great fashion. Our line
of fine formal wear comprises suits that will give you an unfair
advantage while clinching those mergers. Sharp and stylish, these suits
are crafted from TR wool, and wool blend fabrics for all- season wear.
Details like real Corrozzo buttons, imported lining and trims emphasise
your superiority over the competition, while its special rolled lapels
make it stand out from the rest. Step into one, and so will you.


Ceremonial wear
Celebrate your wedding in high style with Planet Fashion! These suits
come in luxurious, rich dark tones to up the style quotient on those
special days. Create a dazzling impression on your wedding day with
suits that are specially handpicked for auspicious occasions. With
finishing touches such as special embossed lining, imported trims and
real Corrozzo buttons, these suits will make you stand out from the
crowd.


Party wear
Celebrate your wedding in high style with Planet Fashion! These suits
come in luxurious, rich dark tones to up the style quotient on those
special days. Create a dazzling impression on your wedding day with

8. suits that are specially handpicked for auspicious occasions. With
finishing touches such as special embossed lining, imported trims and
real Corrozzo buttons, these suits will make you stand out from the
crowd.
Slim suits
Planet Fashion has an exclusive line of slim fit suits that bring
out the party animal in you; smart suits that are a combination of
style and elegance, with a hint of the right attitude. Our party
wear suits are for the over-achiever who works hard and parties
just as hard. With all the best brands in town under one roof,
your search for the ultimate party wear ends in Planet Fashion.

Blazers
Velveteen blazers, tweeds, formal blazers, party blazers – made
to match the tranquil moments of leisure. The ultimate testimony
to a casual dressing experience, these blazers derive their
inspiration from the country side. Be it an outing, brunch
meeting or outdoor travel, our blazers are apt for every occasion.
With a wide range of styles from classic herringbone to checks
in colours of brown, rust, navy and charcoal, these casual blazers
complement your white, cream, and blue shirts perfectly.


Ethnic wear
At Planet Fashion, we celebrate India‘s rich sartorial heritage and fabric
diversity with an exclusive range of men‘s ethnic wear. Ethnic wear is
the garment of choice at all cultural platforms today and we offer the
best range with the latest designs and the finest quality. With new ideas,
new designs and new hues, we offer you the best ethnic wedding wear
on your most special day.

Premium suits
Planet Fashion presents the Van Heusen Special Edition suit made for
people used to special treatment wherever they go. Crafted from
superfine Italian fabric, soft, elegant and made out of super 110s, 130s,
150s, 180s wool with special stitching and cut to perfectly fit the body,
these special edition suits are in a league of its own. Finishing touches

9. such as real horn buttons, imported trim and exclusive Van Heusen
embossed lining make these suits the object of every tycoon's desire.
Go ahead, step into one and spoil yourself.

















Work culture
At Madura Fashion & Lifestyle, meritocracy rules. Rewards, promotions and growth
opportunities here are based on performance. A progressive variable pay scheme is in place and
the ability to earn is commensurate with achievement of targets.
Employee roles are clearly defined and are spread across the value chain at Madura Fashion &
Lifestyle. Identifying one‘s career anchors and interests is the first step, which the company
facilitates through a two-day intensive career lab process.
Madura Fashion & Lifestyle offers a structured career path enumerating the different ways in
which an employee could choose to reach his career goal. All developmental initiatives and
exposures are aligned to enable the employee to achieve that goal. The organisation promotes
movement across functions to the deserving.

10. The Balance Scorecard approach helps align deliverables to the organisation‘s goals.
Performance parameters are very clearly defined, so that all the employees need to focus on is
exceeding targets.










Roles at Madura Fashion & Lifestyle
The job families within Madura Fashion & Lifestyle are:
Job family Job purpose
Design Responsible for studying trends in the domestic and international
markets and designing a range of garments in line with the brand
promise and customer expectations

Product Responsible for understanding fabric and garment trends and
developments, garmenting processes and product creation

Sourcing Responsible for sourcing the appropriate fabric, trims/finished
garments at the right cost and right time

Supply chain Responsible for procuring the right merchandise in full and at the
right time

Operations Responsible for manufacturing garments as per agreed costs and
quality standards

Sales Responsible for sale of garments to achieve brand sales and

11. profitability targets

Retail operations Responsible for sale of garments through retail channels to
achieve retail sales and profitability targets

Retail buying and allocation Responsible for placing a buy on garments and allocation to right
stores at the right time to achieve retail sales and profitability
targets

Marketing Responsible for generating consumer insights, research, and
communication

Visual merchandising Responsible for retail store look and feel, understanding of global
visual merchandising trends and implementation

Human resources Responsible for attracting, developing and retaining talent at
Madura Fashion and Lifestyle

IT Responsible for enabling the organisation to achieve its vision
through application of technology

Finance Responsible for accounting, finance and management
information systems

12. Categories



Clothes maketh a man and Planet Fashion is a one-stop-shop for all your
fashion needs. Our multi-brand showrooms offer the best in fashion in
terms of style, design and budget. The best brands, the latest collection
and the finest accessories can be found at Planet Fashion, making it a
complete shopping experience.
Shirts

Trousers

Suits

Winter wear

Knits

Ethnic wear

Denims

Accessories

Innerwear

13. Location:
Doddanakundi Village
Website:
www.maduragarments.com
Contact Number:
[phone]
eMail:
[email protected]

Address :
Madura Fashion & Lifestyle
Plot no.5B, Regent Gateway, Doddanakundi Village KIADB Industrial Area ITPL Road
Bangalore 560048
Madura Fashion & Lifestyle, a division of Aditya Birla Nuvo Ltd, is one of India‘s fastest
growing branded apparel companies and a premium lifestyle player in the retail sector. After
consolidating its market leadership with its own brands, it introduced premier international
labels, enabling Indian consumers to buy the most prestigious global fashionwear and
accessories within the country. The company‘s brand portfolio includes product lines that range
from affordable and mass-market to luxurious, high-end style and cater to every age group, from
children and youth to men and women. Madura Fashion & Lifestyle is defined by its brands —
Louis Philippe, Van Heusen, Allen Solly, Peter England and People — that personify style,
attitude, luxury and comfort.
Madura Fashion & Lifestyle reaches its discerning customers through an extensive network
comprising more than 850 exclusive and franchise stores, and over 2,000 premium multi-brand
trade outlets, both within and outside India. The company's lifestyle store, The Collective, offers

14. a unique blend of global fashions, international trends and innovative customer services, to
customers in Bangalore, Mumbai and Delhi. Planet Fashion, the multi-brand, apparel-retailing
arm of Madura Fashion & Lifestyle, housing the company's in-house and other brands, is the
largest chain of stores of its kind in India. A distribution agreement with international brand
Esprit has ensured that this highly growth-oriented company bolsters its international presence.
Each of the company‘s brands has an integrated Design Department, which is constantly at work
on innovating designs, concepts and products by incorporating the latest international trends in
fashion and clothing styles. Madura Fashion & Lifestyle, an IT and web-enabled organisation, is
the first-ever apparel company to have successfully implemented the ERP SAP system. It is also
the first company globally to integrate Retek ERP with SAP ERP. Always at the cutting edge of
fashion and innovation, Madura Fashion & Lifestyle has for over a decade now sourced
technology, fabrics and garments globally. The company is a global supplier for sophisticated
international brands such as Marks & Spencer and Tommy Hilfiger.
Madura Fashion & Lifestyle harnesses the power of young, driven professionals from the
country‘s best professional institutes and companies. For years now, empowered and motivated
employees have propelled Madura Fashion & Lifestyle towards achieving quality, customer
service, design and brand equity comparable to the best worldwide. Madura Fashion & Lifestyle
has ISO-9001-2000 accreditation with periodic internal audits. It's manufacturing division
recently became the first apparel manufacturing unit to win one of India's most prestigious
quality excellence award, the Ramkrishna Bajaj National Quality award, instituted jointly by the
Indian Merchants Chamber and the house of Bajaj. Madura Fashion & Lifestyle sources only
from factories that are compliant with the Factory Act, and each factory is independently audited
by the International Textile Services (ITS) and Société Générale de Surveillance (SGS) for
international clients such as Louis Philippe, Marks & Spencer and Van Heusen.
Madura Fashion & Lifestyle is one of the fastest growing branded apparel companies, recording
a blistering growth rate of over 25 per cent year-on-year.
History and lineage
Established in 1988 by Madura Coats Limited, Madura Fashion & Lifestyle has its origins in the
erstwhile Coats Viyella Plc, Europe‘s largest clothing supplier. In December 1999, Aditya Birla
Nuvo, an Aditya Birla Group company, acquired Madura Fashion & Lifestyle to become the
undisputed leader in the readymade menswear industry in India. In 2000, the company became a
wholly-owned subsidiary of Aditya Birla Nuvo.
Shop online for Women's Clothing / Women's Apparel

15. Photos of Madura Fashion & Lifestyle

Madura Fashion & Lifestyle - Brands
EDC by Esprit
Esprit was founded in 1968 in San Francisco, USA. Now a leading international lifestyle brand,
Esprit operates more than 800 directly managed retail stores worldwide and has a presence in
more than 40 countries.
Esprit
Esprit was founded in 1968 in San Francisco, USA. Now a leading international lifestyle brand,
Esprit operates more than 800 directly managed retail stores worldwide and has a presence in
more than 40 countries.
Allen Solly
Launched in India in 1993, Allen Solly brought about a completely new concept to menswear in
India — Friday Dressing. In the years that followed, the brand, with its Anglo-American
heritage, proved to be the most innovative of the Madura Fashion & Lifestyle's brands; it is one
of India's most popular and easily recognised brands in the branded premium apparel segment.
Van Heusen
Van Heusen is a premium lifestyle brand for men, women and youth. The brand embodies
fashion for the corporate and reflects the current expression of elegance in today's context. Van
Heusen believes that the design drivers for the brand are fashion and sophistication. The brand
covers all aspects of an individual's clothing needs, be it corporate wear, casual wear, party wear
or ceremonial wear, making it a complete lifestyle brand in the truest sense.
V dot Van Heusen
With more than half of India‘s population under 25, it was not a surprise when Van Heusen
moved from targeting only the 25-45-year-old businessman. With the introduction of V dot that
opened up the specialized clubwear category, Van Heusen also addressed the needs of a younger
consumer and a changing lifestyle – one who had disposable income and the attitude to go with
it. V dot offered a range of clothing that was edgy, not reckless, fashionable, not flippant,
youthful, not juvenile. It added a bold sophistication to the brand‘s design philosophy.
Van Heusen Woman
Though initially a men‘s couturier, it did not take long for Van Heusen to appreciate that today‘s
woman is as much a stakeholder as her male counterpart in India‘s growth story. The Van

16. Heusen Woman is dynamic, well-educated, ambitious and intelligent. She lives life on her own
terms, and is poised and feminine.
Van Heusen Sport
Van Heusen‘s sport-inspired casual wear ‗Van Heusen Sport‘ adds a dash of fashionable
modernity to the iconic 60s Ivy League ‗day chic‘ look. The line is made up of soft shirts, fine-
knits, laundered chinos and easy-to-wear semi-lined jackets in exceptional washes designed to
give you a drape quite unlike anything. The range features fine sporting elements that elegantly
round off the sporty look. Impeccably crafted inside out, these garments are designed to look as
good as new even after repeated wearing and washes
PETER ENGLAND
Peter England is the largest menswear brand in India with over 5 million garments sold every
year. First launched by Madura Fashion & Lifestyle (then known as Madura Garments) in the
mid-price shirt segment in 1997, the company acquired the world rights for the brand in the year
2000. Today, Peter England has a strong national presence with 500 exclusive stores and over
1600 multi-brand outlets in more than 570 towns.
Louis Philippe
Louis Philippe symbolises elegance, class, status, and a lifestyle that is distinctly majestic and
opulent. The brand draws its name and inspiration from King Louis Philippe of France, who was
famed for his generosity of spirit and his appreciation of the arts.
LP by Louis Philippe
Louis Philippe expanded its offering with the launch of a sub-brand in November 2007. LP by
Louis Philippe is aimed at young achievers and upscale urbanites, who demand wardrobe
versatility. It ascertains the style mantra for today‘s generation.
A secret and a style statement rolled into one.
Luxure by Louis Philippe
―Art for art‘s sake makes no more sense than gin for gin‘s sake.‖ - Somerset Maugham
Madura Fashion & Lifestyle - Stores
Bangalore / Bengaluru
Esprit

Louis Philippe

Louis Philippe

Louis Philippe

17. Garuda Mall Magrath
Road Ashok Nagar
Store No:
0 : Ground Floor
Bangalore / Bengaluru
Garuda Mall Magrath
Road Ashok Nagar
Store No: 15, 17, 18 & 27
1 : First Floor
Bangalore / Bengaluru
Royal Meenakshi Mall
Bannerghatta Road
Store No: G-010
0 : Ground Floor
Bangalore / Bengaluru
Phoenix Market City
Bangalore
Mahadevapura
Store No: F-38B
1 : First Floor
Bangalore / Bengaluru
Louis Philippe

Orion Mall Malleswaram
Store No: UG-33, UG-23
U : Upper Ground Floor
Bangalore / Bengaluru
Louis Philippe

Sigma Mall Cunningham
Road Vasanth Nagar
Store No: G-005, 15, 16,
17
0 : Ground Floor
Bangalore / Bengaluru
Van Heusen Man / V
Dot

Royal Meenakshi Mall
Bannerghatta Road
Store No: G-013
0 : Ground Floor
Bangalore / Bengaluru
Van Heusen Man / Van
Heusen Woman

Orion Mall Malleswaram
Store No: UG-25
U : Upper Ground Floor
Bangalore / Bengaluru
Van Heusen Man / Van
Heusen Woman / V Dot

Phoenix Market City
Bangalore
Mahadevapura
Store No: F-06
1 : First Floor
Van Heusen Man / Van
Heusen Woman / V Dot

Garuda Mall Magrath
Road Ashok Nagar
Store No: 116
2 : Second Floor
Bangalore / Bengaluru

18. Bangalore / Bengaluru