magazine genres.pptx

research

1. Organization or Customer Business/Trade Consumer Fashion/Beauty : masthead "Vogue" big and bold attracts the readers image of Rihanna reference to the elite, a lot of people across the world know of Rihanna which increases the number of readers. Puff and plugs in the front cover, “REBEL!” used to boost their status. The plugs used to give information about the contents given on the cover. Sports : Masthead “Get Into Sport” bold to attract their readers  Plug information of “football freestylers the F2 reveal all...” may intrigue the reader into reading the context. Multiple secondary images, intrigues the reader as there is reference to the elite : Novak Djokovic. Rolling Stone : Masthead “rolling stones” is hidden shows that the magazine is well known. Model reference to the elite Lana Del Ray, lipstick matches with the colour of the masthead. Issue dates shows when the magazine was published, monthly magazine. Business success stories : Masthead “Businesswoman” along with slogan “Females in franchising”. In bold to gain attention. Main image of a businesswoman, emphasising the target audience for this magazine is for businesswomen.  Dark background with bright bold text  which can help gain attraction. Puffs and quotes. Green earth through business : - Masthead "Surrey Chambers Of Commerce Business" bold to attract the readers. Image of Bill Gates, reference to the elite. Puffs around the front cover and warmth like colours used in the cover. Self help and motivation : - masthead "mindful" big and bold attracts the readers - image of a young happy women taking up most of the front cover. Sainsbury’s : Masthead “Sainsbury’s magazine’ Primary image of the food they are selling ”Summer 2021 get the party started with our Pimms trifle cake’ marketing their products. Font used is bold and bright , colourful reflecting the summer season Date, price included Waitrose : Masthead “Waitrose & Partners” quite small on the cover. Primary image of their Christmas special they are selling at their store. Font used standard Calibri, simplistic yet the colours used in the cover is festive for the season Date, price included Tesco : Masthead “Tesco” bold and big for people to see and gain attention. Image of their Halloween special they are selling , colours used to reflect the spooky season along with puff and plugs around the front cover. Headline ”Boo- tiful ideas” informal and in bold to emphasise the text short buzzwords to tease the reader into buying the magazine

2. Bauer Media Bauer Media Group is a privately – owned media business with media assets all over the globe. The organisation was founded in Hamburg in 1875. Subsidiary companies they own: Bauer Media Audio UK, Jazz FM, Bauer Media Audio Ireland, H. Bauer Publishing, Bauer Consumer Media Ltd, Pacific Magazines, Zmarta Group, Karmafant Internet GmbH, R&E Media GmbH, Bauer Advertising KG, Bauer Media Pty Limited. Bauer Media is a vertically integrated company. One of the top selling magazines is “The Australian Women’s Weekly”. This magazine is aimed for women around 25+. The puffs around the cover of the magazine is able to intrigue the readers about the content. The genre for this magazine is overall Women’s Entertainment and Lifestyle. Another one of the top selling magazines is “Australian House and Garden”. This magazine is targeted for women around 35+. The content provides practical advice to the passionate house-proud Australians. The genre for this magazine is overall lifestyle.

3. Conde – Nast Conde Nast is a mainstream organisation that produces some of the world’s leading print, digital, video and social brands ; the company is owned by Advance Publications. The company was founded in 1909 in New York and headquartered in New York and London and own brands such as Vogue, Vanity fair, Glamour, Brides, GQ, GQ Style, Conde Nast Traveller, and Wired. Conde Nast is horizontally integrated which establishes the company as a powerful media conglomerate. Top selling magazine for Vogue is with Sarah Jessica Parker. Masthead - “Vogue”. Pug - “The Age Issue”. Puffs around the cover giving brief information of what is inside the magazine. The genre of this magazine and vogue overall is fashion and lifestyle. Top selling magazine for Traveler is Splendid Suites. Masthead – “Today’s traveler”. Puffs on the side of the front cover, able to let their readers know the content of the magazine. The genre of this magazine is luxury and lifestyle travel.

4. Hearst Hearst magazine is a media company that create best-in-class content and experiences that inform, entertain and inspire. The company was established on 4 th March 1997 in San Francisco, California, US. Some of the subsidiary companies they own are: ESPN, Heart Communication, Hearst Media Production Group, Fitch Ratings, Hearst Health, iCrossing, LocalEdge, King Features Syndicate, Hearst Newspapers LLC, Lifetime Entertainment Services, Reed Brennan Media Associates. Hearst is a horizontally integrated company as it acquired assets in different media platforms. One of their top selling magazines is “Red”. Their target readers are women in their 30s+ as the premises of the magazine is that it is everything that is relevant to a women’s life. The genre of this magazine overall is real-life fashion, beauty and inspirational lifestyle pieces. Another one of their top selling magazines is “Good Housekeeping”. Their target readers are women aged 35+ . The genre of this magazine overall is lifestyle.

5. Immediate Publications Immediate Media Company is a British multinational publishing house that currently publishes a significant range of titles. The company was founded in 2007. the subsidiary companies they own are: Jewellery Maker, Upper Street Events Ltd, River Street Events Ltd, Immediate Media Company Magicalia Limited and Immediate Media Company Bristol Limited. The company is vertically integrated. One of their top selling magazines is “Radio Times”. Their target audience is adults aged 35+ as their content is about television and radio programme schedules with other features such ass film review and lifestyle items. The genre overall is T.V and entertainment magazine. Another one of their top selling magazine is “Good Food”. Their target audience is adults aged 25+ and those have a passion for cooking and living a healthy life. The genre of the magazine overall is lifestyle.

6. Beauty/Fashion Magazines

7. Music Magazines

8. Masthead: Vogue magazine is one of the popular beauty/fashion magazine with its masthead written in bold placed in top centre of the cover. The font used for all the text shown in the cover is Calisto MT, quite simple yet effective, with the colour of it being bright red making it stand out from the dull colours in the background, this helps intrigues their readers into taking a look at the magazine.  Vogues target audience reflect their cover and content. Vogue attracts primarily female audience and demographic range from 17-29 year olds.