PRESENTED BY:- Vaibhav kabra MAGGI Taste bhi health bhi...
maggi history Nestle unleashed brand maggi in india almost 30 years ago in 1983 with launch of its traditional 2 minutes noodles in its masala, tomato and chicken flavors, followed by its curry flavor some years down the line . In Indonesia it is known as “maggi mee ”. “ mee ” stands for “noodles”.
Maggi in india Maggi was launched in india at the time when instant noodle was not that well known a category. When nestle india launched maggi in country, it used the tagline, ‘fast to cook and good to eat’, to not only promote the product’ but also to educate the ever growing aspirant consumer about the advantages of using it.
Maggi in india In India the word “maggi” has become a synonymous term for any brand of instant noodles. Nestle india ltd offered a variety of culinary products such as instant noodles, soups, sauces and ketchups, cooking aids, etc. under the maggi brand. But by the word “maggi” it always reminds anyone of the noodles.
VARIOUS PRODUCTS It introduced various types of noodles:- Atta noodles Cuppa mania Soupy noodles Tomato flavor Maggi pazzta Curry maggi Chatpata maggi
TAG LINES Taste bhi… health bhi… Mummy bhuk lagi hai… bas 2 minute… In last 20 years we have just asked “2 minutes” of your time… 2 minute mein khushiyan… Even a kid can relate to these tag lines and associate to “maggi” “2 minute” tag line has left a deep impact as by this it only clicks the mind as “maggi”.
ADVERTISMENT It always has interesting adv.'s which attracted kids and the latest ad has M r. Amitabh Bachhan which has even attracted all the age groups. It also started “ meri maggi” for sharing the emotional quotient of the consumers where they can share there personal experiences with “maggi”.
Noodling as a child EXPERMENTING AS A TEEN
Maggi in hostel
Maggi in House I am fed up of your everyday tasteless food. You don’t even know how to make food tasty. I work the whole day and still you don’t give me any recognition. If you are so good at making food, make your own food Fine, Just give me the maggi packets and I will make it myself. Atleast it is easy to cook and good to eat!!