Mahfuz-Bhaffffffffffffffffffffi.pptx.pdf

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7. BRAND CATEGORIES
Benson & Hedges
Since its launced in 1997, Benson &
Hedges has dominetd the premium
segment & set
John Player Gold Leaf, Pall Mall & Capstan
Launced in 1980 , John player Gold Leaf is
one of the highest selling brands of our
company, enjoying large market share in
the Aspirational Premium segment. Pall
Mall was the groups first Global Drive
Brand to be launced in Bangladesh in
2006.

8. Conventional training prsecrived training the transfer pre-determined skills-
from the outside ,usually for an external purpose.
Experimental training- development of people as individuals- from the inside,
usually for an internal pupose.

9. Social Training
General Training
Refresher Training
Technical Training
Management
Training
Safety Training
Types of
training

10. Development
Development is any attempt to improve current or future
management performance by imparting knowledge, changing
attitudes, or increasing skills.
Employee Development Method
Job Rotation : It involves moving a trainee from department to department to broaden
their understanding of all parts of the business and test their abilities.
Coaching :
Approach The trainee works directly with a senior manager or with the
person they are to replace.