Mahindra Rise : PPT on Corporate Social Responsibilty

Employee Social Options Programs: An Initiative under Mahindra Rise for Good CSR Mission
A Case Study PPT on CSR

1. Employee Social Options Program : ESOP An Initiative under Mahindra Rise for Good CSR Mission By Shreya and Saraswati

2. ABOUT MAHINDRA A US $19 billion federation of companies. One of India’s top 10 business houses More than 2, 00,000 employees in over 100 countries across the globe. A socially and environmentally responsible group with a leading presence in each sector in which it is present. Has diversified presence in automobiles , automotive components, financial services, IT, retail, real estate, hospitality, logistics, clean energy and more .

3. Rise For Good A call to action ; to do good

4. ‘By making every aspect of our business sustainable, we reaffirm our commitment to a better world. From our employees, to the communities which we are a part of, we want to conduct our business consciously and responsibly. In everything we do, we ensure that we Rise to do good.’ OBJECTIVE

5. Key Areas - Education , Health and Environment. Rise for Good also entails running the business with integrity, responsibility and transparency, caring for the well-being of the planet and striving for the welfare of the employees, customers and the community. Some of the major social projects of the Mahindra Group are: Nanhi kali, Mahindra Pride schools, scholarships to deserving students, Esops, Hariyali, Lifeline Express, Swachh Bharat Swachh Vidyalaya

6. Employee Social Options A Mahindra way of enabling communities to RISE.

7. How It Started? On October 6th, 2005 , on the 60th anniversary of Mahindra and Mahindra. The company took upon this opportunity to acknowledge employees with similar to its own social responsibility outlook  to give back to the society as a team value. Thus, ESOP was coined as a term for programs that would enable employees to participate in the exercise of giving back to society.

8. ESOP: An Introduction A platform offering employees across Mahindra Group of Companies located throughout the country, a set of social work volunteering options. These options are created by the employees themselves exclusively. Options are created in form of the needs of underprivileged communities in and around their areas of operation. To fund these employee initiatives, each Sector of the Mahindra Group donates 50 % of its CSR budget.

9. ESOP Architecture The CSR Council comprising of senior managers & business leaders was formed to provide strategic guidance to CSR initiatives and the ESOPS programme. ( President (Group HR, After-Market & Corporate Services) & Member of the Group Executive Board CEOs , COOs, Senior Vice Presidents and Senior Executives from M&M and Group Companies.) The Group CSR Department primarily handles the implementation of the Employee Social Options (ESOPs) program at the Mahindra Group. (ESOPS Leader (Head of Office/plant) ESOPS Champion (Department Heads) ESOPS Implementation Committee ESOPS Volunteer ) The employees are expected to serve up to 2 days towards ESOP in a financial year.

10. s HOW IT WORKS? Start Here Brainstorm ideas on Education , Health, Environment Prioritize based on needs on resources and feasibility Prepare annual activity plan Carry out the activity Follow plan Publicize & excite employees Divide task amongst volunteers Document each activity within 48 hours Move on to next activity as per plan

11. Array of Activities The array of activities that employees volunteer towards range from blood donations camps, tree plantation drives to holistic village development initiatives.     Rural Infrastructure Development   Health and Sanitation Women Empowerment Environment Protection

12. What Keeps Them Motivated? Besides self inclination towards social responsibility, the extrinsic motivation are various awards given to the employees after identifying the best ESOP along with exceptional track records. The team also recognizes contribution of each ESOPS volunteer by distributing certificates and merchandises. The ESOPS team site makes available an online database of all the ESOPS activities done by every location in the Mahindra Group. This encourages them to achieve more, by keeping them accessible for all. To encourage champions in volunteering, motivate more employees to volunteer, and drive a positive change in society through the joy of giving, ESOP annual award are given to the volunteers.

13. ESOPS IN ENVIRONMENT Green Guardians: A team of 70 volunteers collected more than 15,500 POP made Ganesha idols and immersed them in an eco friendly manner. Suryodaya: Provided solar power to nine hamlets which benefitted 259 households. Project Hariyali: Around 2.3 million trees were planted this year.

14. ESOPS IN COMMUNITIES Jaldoot: 22 employees dedicated 88 man-hours and supplied drinking water to 6,500 people. Street Smart: 120 employees participated in the road safety awareness event. Swachchmeva Jayate: Constructed more than 500 toilets primarily for girls in government school. Samantar: An HIV prevention and rehabilitation programme in Nasik district.

15. ESOPS IN EDUCATION Gyandeep: Volunteers supported schools for infrastructure development , material distribution, and conducting extra-curricular activities. Hunnar : live working models from written-off materials were donated to ITI, Chiplun to facilitate skill enhancement of the student there.

16. ESOPS IN HEALTH Jeevandaan: Volunteers donated blood for thalasemic patient. Navdrushti: A total of 685 patients were examined, 536 spectacles were distributed, and 17 patients underwent surgery. Sehat: Camps and rallies were conducted to raise awareness on side effects of tobacco consumption .

17. THANKS !