Major marketing Challenges marketing final group 6.pptx

Marketing Presentation

1. Major Marketing Challenges In Pharmaceutical Industry GROUP MEMBERS: HANIA ZULFIQAR (04) SYEDAH MAHIN SHAH (26) SHIFA YOUSAF (28) FIZZA RUBAB (47) ZILL E HUMA (54)

2. Bringing the digital mindset Standing apart from competition Managing customer relationships is difficult in the digital environment Morale of the sales force is down Pharma marketers lack practical digital skills Meeting industry rules and regulations Moving from multichannel to omnichannel customer management Pharma marketers need to invest in content marketing Agility in making decisions Need for successful patient engagement strategies CONTENTS:

3. 1. Bringing the Digital Mindset COVID 19

4. Fight has become even more competitive in the digital domain. Technology has shortened our attention span. Many failed in making a positive impact on their customers. The doctors became overwhelmed with all the digital choices. CHALLENGE: “make strategic choices of the available digital tools and channels to create more meaningful interactions with their customers” 2. Standing apart from the competition

5. Doctors are not too keen on physically meeting the reps in their clinics for a pretty long time. 3. Managing customer relationships CHALLENGE: “Creating digital experiences that matter and that would help strengthen their customer relationships instead of weakening them.”

6. Everything that the sales function was responsible for is no more applicable The face of the rep is kind of changing.   Interacting and conducting meetings with doctors virtually will surely require different skill-sets. 4. The morale of the sales force is down

7. Introduction: Pharma marketers lack practical digital marketing skills, struggling to understand and implement new marketing jargon, metrics, marketing mix, and channels. 5. Pharma marketers lack practical digital skills

8. Impact:

9. Solutions:

10. While courses and certifications can provide a foundation, practical experience and in-depth study are crucial for pharma marketers to develop the digital skills needed to succeed in today's advanced marketing landscape. Keypoint :

11. Industry Regulations and Ethics: Being one of the most highly-regulated industries, pharma will always have to maintain the highest ethical standards in all its communications. 6. Meeting industry rules and regulations

12. Obstacles:

13. Embracing Opportunities in Digital Marketing:

14. 7. Pharma Needs to Move from Multichannel to Omnichannel Customer Engagement

15. Customers expect cohesive experience across online and offline channels They expect content to be highly personalized to their specialty. Pharma must adapt to changing customer behaviors and preference Measuring and analyzing performance to optimize customer experience

16. A Strategic Approach for Pharma Marketers Create valuable content for customers Understand customer needs at every step Plan a content strategy Make content visible on search engines Use storytelling to connect with customers Provide interesting content regularly 8. Pharma marketers need to invest in Content Marketing

17. Agility in making decisions refers to the ability to make swift, flexible, and adaptive decisions in response to changing circumstances, while maintaining a customer-centric and compliant approach. Challenge: Slow approval processes Missed opportunities 9. Agility in making decisions

18. Solutions:

19. Developing effective patient engagement strategies to improve health outcomes, ensuring patient adherence to treatment, and providing support programs to manage conditions remotely during the COVID-19 pandemic 10. Need for successful patient engagement strategies:

20. Solutions:

21. https://www.pharmadigicoach.com/pharmaceutical-marketing-challenges/ References:

22. Thank You! :P

23. Any Questions? :3