Making data personal, local, engaging and relevant

Glyn Thomas
Presentation from Impact Space Amsterdam 2024
For more info see https://www.impact-space.org/

1. Making data personal,
local, engaging & relevant
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Glyn Thomas, April 2024

2. Stories vs data/facts
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3. Stories vs data/facts
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“You can’t disprove a feeling, and you can’t argue against an emotion with
numbers. You have to weave the facts into a different and more appealing story
than your rivals” - Nicky Hawkins
“Don’t rely on just logic and reason to make your points. Decisions are more often
made by emotion, and an effective narrative can touch your audience in ways the
numbers alone never will.” - Brent Dykes
“Your audience should see a picture, feel the conflict, and become more involved
with the story — they’re not receptacles for a series of facts.” - Jennifer Aaker

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Über 2000 Menschen würden
dadurch ihre Heimat verlieren. Die
chinesische Polizei ging mit
Elektroschockern und
Schlagstöcken gegen friedliche
Demonstrant*innen vor und nahm
rund 1.000 Menschen in
Gewahrsam.

6. Using data to tell a story
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Action for Children

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Care and Support Alliance

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Care and Support Alliance

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Refugee Action

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£8815
£1280

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Daisy chaining 2.0

23. Engaging, local,
personal and relevant
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24. “Numbers have an important
story to tell. They rely on you to
give them a clear and convincing
voice.” - Stephen Few
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Thank you!
Glyn Thomas
[email protected]