Management of Communication -1 PPT .pptx

bagaimana memanage komunikasi yang baik dalam kehidupan bermasyarakat

1. COMMUNICATION AND EXTENSION FOR COMMUNITY Mei, 2024

2. Communication Communication is interchange of thoughts, opinions or information by speech, writing or signs - Robert Anderson- Communication is the transmission and reception of ideas, feeling and attitude verbal and nonverbal that produce a response

3. Communication Effective communication is to share meaning and understanding between the person sending the message and the person receiving the message 7C’s of Effective Communication Benefit of Effective Communication Communication Barrier Physical Barrier Cultural Barrier Language Barrier Semantic Barrier Socio-psychological Barrier Interpersonal Barrier Gender Barrier

4. Andragogy Extension for Community Extension is the process of teaching rural people how to live better by learning ways to improve their farm, home and community institutions Functions of extension education Cone of experience as modified by Sheal (1989) Classification of extension methods

5. Andragogy Extension Methods Subject matter Educational level of the audience For illiterates – Personal visits. For educated -Written materials. Teaching objective For less than 30 - Lecture, Group discussion. For more than 30 - Mass methods. To bring awareness - Mass methods. To change attitude - Group discussion To impart skill - Demonstration. To prove value of a recommended practice - Result demonstration To teach a new skill, or an old one in an improved way - Method demonstration. To disseminate simple technology - News article. To teach a complex technology -Face-to-face contact with audio visual aids . Size of the audience Few staff members - Group and mass contact methods. Large number of staff - Individual contact methods. Availability of media For creating awareness and reinforcement of ideas - Television, radio, News paper . Extension organization's credibility New organization, yet to gain confidence of people  Result demonstration. Well established organization with proven success- Circular letter. Time of dissemination's credibility Emergency for individual  Phone call. Emergency for a group of people, or a large number of people  Radio, television, public address system. Size of extension staff

6. Strategy: Andragogy

7. Strategy: Andragogy

8. Extension Program Planning E xtension plan is an outline of extension activities so arranged as to enable efficient execution of the program as a whole, or in part . Principles of extension program planning B ased on an analysis of the past experiences, present situation and future needs. clear and significant objectives which could satisfy important needs of the people F ix up priority on the basis of available resources and time C learly indicate the availability and utilization of resources H ave a general agreement at various levels I nvolve people at the local level H ave definite plan of work P rovide for evaluation of results and reconsideration of the programme P rovide for equitable distribution of benefits amongst the members of the community Steps of program planning Extension program planning is an educational tool for helping people to identify their own problems and make timely & judicious decisions

9. Monitoring means to observe and check the progress of a project over time gathering information on project inputs, outputs, impact, effort and complementary activities that are critical to achieving the objectives Monitoring and Evaluation Characteristic of Monitoring and Evaluation Monitoring Step involves in Monitoring Collecting data (facts, observation and measurement) and documenting them Analyzing and drawing conclusions (interpretation) Making recommendations (judgment) and taking corrective action Evaluation Evaluation involves checking the effectiveness of the tools and methods used in an extension program to bring about change in a community or organization Steps in the evaluation process Find out more about the background of the target clients Analyze the extension teaching methods Drawing up an action plan Determine sample sizes and collect data Arrange and edit the collected data Interpretation the facts Plan how to use the findings to improve the program or make decisions Validity Reliability Relevance Sensitivity Specificity Timeliness cost effectiveness

10. Thanks