Managerial communication '''''''' ppt.pptx

Argumentation

1. 1997: Launch of BM 2016: Shaadi.com acquired Frivil . BM doesn’t enter the market. 2023 Post contemplation: Bharat Matrimony decides to enter the dating market Decides against acquiring an existing player The product is expected to launch in 2 months May offer strong verification service. Timeline of events in the article Article

2. HER LOOP Feminism + LPG reforms 2004: Orkut (Social Media) 2001 Dil Chahta Hai 1995 DDLJ 2013- to present Casual online dating is on the rise in India 2016 Shadi.com takes over Frivil . BM doesn’t make any move A growing segment of customers in India is looking for serious dating. Nov’ 2023: BM decides to enter the dating market Luv.com

3. From HER to ACT : BOOTSTRAP 1 Feminism 2004: Orkut (Social Media) 2001 Dil Chahta Hai 1995 DDLJ 2013- to present Casual online dating is on the rise in India 2016 Shadi.com takes over Frivil . BM doesn’t make any move A growing segment of customers in India is looking for serious dating. Nov’ 2023: BM decides to enter the dating market Luv.com COVID

4. MODUS TOLLENS IF dating is casual , THEN BM will not enter dating market. BM decides to enter dating market, dating is not casual! https://indianexpress.com/article/lifestyle/feelings/indians-serious-committed-relationship-pandemic-survey-dating-romance-dating-app-7512822/

5. HER LOOP Feminism Orkut (Social Media) 2001 Dil Chahta Hai 1995 DDLJ Casual dating is on the rise in India 2016 Shadi.com takes over Frivil . BM doesn’t make any move A segment of customers in India is looking for serious dating. BM decides to enter the dating market Luv.com

6. From HER to ACT : BOOTSTRAP 2 Feminism Orkut (Social Media) 2001 Dil Chahta Hai 1995 DDLJ Casual dating is on the rise in India; 2016 Shadi.com takes over Frivil . BM doesn’t make any move A segment of customers in India is looking for serious dating. BM decides to enter the dating market Luv.com Puttaswamy

7. MODUS POLLENS IF Data Protection Regime is not enforced in India, THEN entering new markets will not be difficult for digital companies. Data Protection Regime is not enforced in India, BM enters dating market. https://www.itgovernanceusa.com/blog/80-of-organizations-wont-be-ready-for-the-gdpr https://www.india-briefing.com/news/india-dpdp-act-to-be-enacted-after-2024-general-elections-32269.html/#:~:text=The%20DPDP%20Bill%20was%20first,not%20been%20brought%20into%20force.

8. Act code: predicting futures Data Protection Regime is a reality in all geographies Concept of Data Fiduciary as per the DPDP Act 2023 Data Legal Compliance costs will rise Better to enter new/adjacent markets now! Need for Skilled intersectional expertise (Law/Technology/Policy) across industries

9. sem code: predicting futures (for iim-calcutta ) Credibility Semantics: Knowledge Capital would be in high demand (Expertise) Future-ready businesses would be well-regarded (Goodwill) Benefit Semantics: What was “Best Industry Practice” would be a New Normal (courtesy: Deus ex Machina and thus benefits are Tangible)

10. Recommendations for iim calcutta LDPs on Techno-Legal Compliance Tailor made training programs Initiate Inter-disciplinary elective courses on this domain Investment in Capacity Building

11. Symbolic code: plot coupons Macguffin : Dating apps are Anti-Indian Culture & would erode traditional user base. Red herring : Shaadi.com acquires Frivil 2016 Chekhov Gun: Verification feature Deus Ex Machina : COVID-19 pandemic, Puttaswamy judgement & the DPR (in India)

12. THANK YOU 

13. Future Prediction (MP: If there is Demand that you can meet with some augmentation, tap it) MP: If there is a lack of capacity, build it IIM Calcutta should : Start an LDP on Techno-Legal Compliance Tailor made training program for companies Initiate Inter-disciplinary elective courses on this domain Companies should : Invest in capacity building on these lines

14. Narrative Codes HER : Luv.Com ACT : Get ready for data regulation SEM : Deffered Capital SYM : CG,MG etc REF:Decline of Marriages in India

15. Luv.Com Feminism Orkut (Social Media) 2001 Dil Chahta Hai 1995 DDLJ Casual dating is on the rise in India 2016 Shadi.com takes over Frivil BM ventures dating to offer meaningful relationship possibilities Puttaswamy Covid TITLE: HER LOOP

16. Bharat Matrimony doesn’t want to start a dating app A dating app would dilute the brand image Shift in culture Bharat Matrimony decides to enter the dating market Bharat Matrimony decides against acquiring an existing player Bharat Matrimony decides to have a strong verification system. The product is expected to launch in 2 months Timeline of events in the article