Marcelle Liebenberg Portfolio (2023-2024).pdf

My portfolio (2023-2024).

1. Portfolio
Marcelle Liebenberg 2023-2024

2. NUMUTI
I collaborated to generate energized photography, appetite appeal videos and
lifestyle content, focused on the product's unique qualities.
PROJECT

3. Refreshment in a can. This was fun as I experimented with multiple ways to
portray the energy and refreshment in Numuti.

4. A particularly challenging medium, generating appetite appeal videos through the
use of green screens and lazy susans.
3 Videos to showcase the different flavors.

5. a Fun production that took place over 1 and a half days. 3 Ads that showcased
the different applications of the drink.

6. SOUTHERN
OIL
Southern Oil is an umbrella company with brands such as B-well, African Gold,
Nuts About Cooking, and Platos.
PROJECT

7. I create food content, predominantly food images, and recipe videos for the
majority of Southern Oil’s brands.

8. In the past I have created some interesting content for Platos.

9. Nuts About Cooking, requires a more Pinterest look.

10. Bwell “Pass The Mayo” campaign.

11. One of omy more succesful food commercials.

12. a Collaboration with the designers to launch the B-well dip range.

13. Cooking with Mel Jones, a series of comedic cooking videos to push B-well’s
canola range.

14. Cooking with Chef Tiaan, a series of cooking videos for back to school.

15. African Gold farm to table advert.

16. Southern Oil canola short documentary.

17. REUSEFY
Reusable cups for events and festivals.
PROJECT

18. Reusefy required a variety of pieces to generate awareness of their mission and
goal, while being fun and modern.

19. I split the content into two main pillars. One that focused on events, showcasing
customers enjoying the event using the cups.
The other uses motion graphics to create explainers, directly marketed to event-
holders.

20. “How to reusefy” event holder video.

21. Additionally, I created educational content to create awareness of circular
economy.

22. WAVES
Waves/DNA is a head-wear retailer.
PROJECT

23. Waves/DNA summer catalog.

24. Waves Lifestyle Advert

25. Some motion graphic reels to push some products and store locations.

26. AFRICAN
SCHOOL
OF
COFFEE
a New non profit aimed to empowering Africans through the lens of coffee.
PROJECT

27. ASC required a clean and slightly warm look.

28. ASC doner video.

29. WETU
Wetu is an online itinerary builder for business owners in the travel industry.
PROJECT

30. I was fortunate to join Wetu in Durban at the African Travel Indaba.

31. OTHER
PROJECT

32. Friends sons 1st Birthday

33. Family Friends 60th

34. Michael Goldsmid’s passion project.

35. Disect part 1: Framer Angus on regenerative farming.

36. Disect Part 2. Framer Nicole on Organic Farming.

37. Disect part 3. Chef Rudi on food waste.

38. One More Time Stop Motion

39. Some content that I made for my brand Bree.

40. My stopmotions for Scream Soup.