Market Assessment support in marketing management

Market Assessment support in marketing management

1. Retail Market Assessment

2. You are required, within your study groups, to complete a retail market sector analysis of one of the following retail sectors and make a formal presentation to you colleagues. Group Assessment

3. Economic Trends The Total Market Recent History Number Of Companies Employment Regional Variations In The Marketplace Distribution How Robust Is The Market? Legislation Key Trade Associations Contents

4. The Marketplace Market Leaders Strengths Weaknesses Opportunities Threats Buying Behaviour Current Issues Forecasts Contents