Market Demands for Fruits and ways of marketing a product.pptx

notes for lecture

1. Market Demand for Fruits 1

2. 1. Buyers select fruits and other products of good quality, usually based on size, shape, and appearance. 2

3. 2. Good quality fruits have the same appearance, size, stage of maturity, state of freshness, and shape. 3

4. 3. Fruits should be in their freshest state when being sold. They can command higher prices. 4

5. 4. Pack fruits properly in good containers to maintain their freshness and to avoid cuts, bruises, and blemishes. 5

6. 5. Price your products based on the current price on the market. Going with the current price makes your product competitive. 6

7. Ways of Marketing a Product 7

8. 1. Retail - this refers to the sale of goods in small quantities directly to the consumer. 8

9. 2. Wholesale- this is the sale of goods in a relatively large quantity to be retailed by others. 9

10. 3. Consignment basis -this is an agreement to supply goods for a definite price and at a specific time. 10

11. Announcement of products to the public. Direct selling to the marketplace. Selling through cooperatives. 11