market leader presentation on shopping behavior.pptx
11232027stneuedu
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19 slides
Jun 29, 2024
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About This Presentation
Presentation about shopping behavior of Gen Z and Gen Y.
Size: 5.77 MB
Language: en
Added: Jun 29, 2024
Slides: 19 pages
Slide Content
Shopping Behavior of Z Generation & Millenials THE TALK SHOW Starred THE MARKET MASTERMINDS
INTRODUCTION Ta Nguyen Quoc Lam HOST Nguyen Tran Minh A sociologist studies on shopping behavior of Z Generation Hoang Thi Tuyen A company that sells products targeted Millenials Do Tu Chinh Le Huong Ly A sociologist studies on shopping habits of Millenials A company that sells product targeted Gen Z
What do Gen - Z and Millenials mean ? Gen Z noun UK /ˌ dʒen ˈzed/, US /ˌ dʒen ˈziː/ the group of people who were born in 1996 and 2012 Millenials noun UK / mɪˈlen.i.əl /, US / mɪˈlen.i.əl / The group of people who were born between around 1981 and 1996
Millenials shopping behavior Have you ever wondered how Gen X and Gen Y do their shopping ?
Concerns
Shopping channels
Brand Loyalty
Paying habits
How do you do your shopping? Z Generation shopping habits
Concerns
Shopping channels Mercury is the closest planet to the Sun and the smallest one in the Solar System—it’s only a bit larger than the Moon
Social Media
Brand Loyalty
Useful tips you may want to know How to Target the right customers
Basic Differences between Gen Z and Millenials The most obvious differences …