Market Research Business Plan-1 (1).pptx

arunmishra47 37 views 22 slides Jul 19, 2024
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About This Presentation

Our goal is to establish a leading market research firm, Demapro, specializing in providing comprehensive, actionable insights to businesses across various industries. Our services will include market analysis, consumer insights, competitive intelligence, brand research, product development research...


Slide Content

Ma R ket e s e a r c h

About….

Market Research Industry and Working Overview Key drivers of market research demand: Speed:  Researchers need results fast, and with faster results, one sees more evidence-based decision making. Cost:  Costs have always been an issue. Taking decisions based on accurate research studies help eliminate unnecessary costs. Quality:  Quality is particularly important in market research when the current offering is not good enough. Introduction The market research industry has grown steadily over the last five years. But innovations could rapidly increase potential revenue in the research industry in the future. What should companies in this industry expect in the years to come? Here are a few market research stats and trends. Here, we’ll take a look at key market research stats and trends from a variety of new reports covering the market research industry. Read on to gain a quick overview of the industry’s performance and important new trends to watch. Companies that provide market research services help their clients gather and interpret information about individuals or organizations, with the insights (market size, competition, market need, consumer behavior, etc ) leveraged to shape strategies and marketing/sales activities. To arrive at their findings and infer insights, market researchers use a range of both  qualitative techniques  such as in-depth interviews, focus groups, and ethnography, as well as  quantitative techniques  such as customer surveys, analysis of secondary data and statistical/analytical methods.

Market Size

Global Industry and Customer size The graph above indicates that the market research industry is vast globally as the demand is going to increase day to day. It indicates that 44% of the market research companies are in US followed by 13% in UK,7% in Germany,5% in china,5% in France and 26% in others including India. Sources are common and India has scope to boom in this industry because of cheap labor cost and potential minds. India is known for genius brain world-wide and hence is attracted by many buyers because they will get the accuracy with less cost. The graph above signifies the revenue collected globally, hence we can assume that North America is high in demand with 45% of share followed by Europe with 35%,Asia pacific with 15% and Africa, Middle East, Latin America with 1% each. Hence, we conclude that North America and Europe are the target market, where we will be able to get our prospect customer.

Scope-Why??

Why Market Research Industry? Market research is now essential for every industry starting from a pin to plane. Every start-up and new businesses wants to know about the industry, the competitors, the customer expectation, change in trend and future growth and hence they required report of a segment to start with. Students abroad are also our prospective client because they need reports to solve case studies and to understand a target market for their project. The marketing of this industry is to be done using digital platform, as we have more customer abroad than in India. Our website is going to become our marketplace, where people will come and buy our product . One report can be sold to different multiple customer with small modification. With small investment the caliber of market research industry is to give high return in short duration. We can able to act as both publisher and reseller entity and hence will cater all type of customer. Revenue Forecasts to 2020 The U.S. industry for business intelligence, market research, and opinion polling will reach $31 billion by 2020. For complete benchmarking of the industry and its top companies, see a  report published by Plunkett Research in February 201 6

Market Leaders

List of Market Leaders

Industry-Products

Industry to cater Advance Interior Material Agriculture Industry Automotive Bio-technology Electronics and Semiconductor Energy and resources Food and Beverages Textiles Life science Medical Devices Pharmaceuticals Health Care Technology and Media Communication Services Material and Chemical Renewable Chemicals Market Research cater almost all industry . Future prospect and demand 2019 onwards

Sample Product(Reports)(Industry Wise) Advance Interior Material- Genomics In Cancer Care Market Analysis By Product (Instruments, Consumables, Services) Agriculture Industry- Acephate : Global Product Intelligence (2015-2020) Automotive -Latin America, Middle East and Africa Automotive Tubeless Tire Market Bio-technolog y-Carcinoembryonic Antigen (CEA) Market Analysis by Application Electronics and Semiconductor- Latin America, Middle East and Africa Solid State Drive (SSD) Market Energy and resources -LNG Industry Outlook in Europe to 2020 Food and Beverage s-Latin America, Middle East and Africa Breakfast Cereal Market Textiles- Waterproof Breathable Textiles (WBT) Market Analysis By Textile Life science -Latin America, Middle East and Africa Dental Chair Market Medical Devices -Latin America, Middle East and Africa Sinus Dilation Devices Market Pharmaceuticals -Autism – Pipeline Review Health Care -North America Dental Chair Market Technology and Media -Europe Affective Computing Market Communication Services -Mobile Virtual Network Operator (MVNO) Market Analysis And Segment Forecasts Material and Chemical -Global Synthetic Rope Market by Material Type (Polypropylene, Polyester, Nylon, Polyethylene, and Specialty Fibers) Renewable Chemicals - Isostearic Acid Market Analysis By Application (Personal Care, Chemical Esters, Lubricant & Greases)

Product-Rate

Industry Type and Rate Analysis Reseller Concept: Buying from Publisher Selling to Customer Publisher Concept: WE Study of Market Trends and Demand . Reports Preparation Selling to Customer Rate analysis Single User Enterprise User 4500$ Per Report 5500$ Per Report WE

Cost-Model

Cost Analysis-A **Excludes Legal Associated Infrastructure Cost:

Cost Analysis-B Associated Head-count Cost: Associated Promotional Cost: Total Cost Associated = Infra Cost+ headcount Cost +Promotional Cost=442400+1800000+600000 = 28,42,400

Revenue Model

Process Chart/Revenue Chart Phase-1(The Beginning) Phase-2(Let’s Promote)

Process Chart/Revenue Chart Phase-3 (We have started Earning)

Stake Holders Analysis

Thank You