Market Segmentation And Positioning Of ZARA & Zudio.pptx

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1. Market Segmentation And Positioning Of ZARA & Zudio -YASH SHARMA

2. Market Segmentation of Zara Undifferentiated market segmentation is the main type of Zara segmentation. Zara's target market is broad-based as they produce clothing for all ages. Zara deliberately ignores the differences inherent in different segments. Zara focuses on all types of segmentation.

3. Positioning of Zara Zara adopts an ultramodern approach in its clothing development and marketing. Zara's positioning strategy is geared towards establishing itself as the number one global brand for the latest fashion trends. It is estimated that Zara develops more than 450 million clothing products annually. Zara understands the fashion needs of its main target market group and provides quality, affordable clothing at the right time to meet demand.

4. Market Segmentation Of Zudio Zudio operates in the value fashion segment, offering affordable clothing options to a broader customer base. Zudio focuses on providing affordable fashion options while ensuring decent quality and contemporary styles . Zudio mainly focuses on Demographic and Psychographic segmentation.

5. Positioning Of Zudio Indian Customers love affordable products. Zudio's business model is focused on providing affordable and trendy fashion products to consumers in India. Zudio's efficient supply chain and low-cost marketing strategies such as influencer marketing and word of mouth maintain profitability.

6. COMPARISION Zara Affordable price. Cater to Mass by offering entry price point items. Operates in Low margin Model. Zudio It’s above the mid-range brand in India . Prices are higher than Zudio. Zara is basically a lifestyle format.

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