Market Segmentation levels

Presentation 1/5

1. What are the different levels of Market Segmentation?
Identifying Market Segment and Targets

2. Levels of Market Segmentation
“According to the needs and wants different buyers Market
Segmentation can be done in four different Segments.
’’
2.Segment Marketing
1.Mass Marketing
4.Micro Marketing
3.Niche Marketing

3. Mass Marketing
This Includes
Mass
“Producing the same product for all the customers”
Prodution
Distribution
Promotion

4. Example of Mass Marketing.
Levi Strauss & Co.

5. “Recognizing buyers on the basis of their
Needs,Behaviour, Perception, Age,
Income and other relevant factors”
Segment Marketing

6. Example of Segment Marketing
Royce Rolls
( Particularly For High income Customers)

7. Niche Marketing
“Niche Marketing refers to Competing within a Narrowly defined
Market Segment with a Specialized Offering”

8. Example of Niche-Marketing
Chegg.com
( Educational Website)

9. Micro Marketing
“A marketing strategy in which advertising efforts are focused
on a small group of highly- targeted consumers”

10. 3 Key Principles of Micro-Marketing
1. Consider the relationships
2. Include relevant channels
3. Know your supply chain

11. Time My Task
(Expert Cleaning Service in Mumbai)
Example of Micro-Marketing.