Market Selection

The important steps in a market selection process involves setting up an international marketing objective, outlining parameters of selection, preliminary screening, short-listing of markets, evaluation and selection. Market selection is done on firm-related factors and market-related factors.

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1. pnapter 5

2. pCO cctives

3. Introduction
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4. in Selection Process

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5. Determinants Of Market

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6. ane related Factors

7. een Factors |

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8. EL Scecttic Factors

10. pi preluation Matrix

12. een Matrix

13. vero: Profile

14. toe of Market Profile |

17. vero: Segment Selection