MARKETING 201 TO 300 MCQS FOR UGC NET TN SET TRB TNPSC

MARKETING MANAGEMENT MCQS FOR COMPETITIVE EXAM

1. MARKETING MANAGMENT
(PART -3)
201.Traditionalobjectivemarketing
hadbeento
a)Satisfytheneedofthe
consumers
b)Makethegoodsavailableat
theplaceswheretheyarewanted
c)Sellmorenumberofgoods
d)Construction ofgood
marketingchannel
Answer:a)Satisfytheneedofthe
consumers
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2. 202.There was no
mediumofexchangein
a) Management
orientation
b) Consumer
orientation
c) Marketing
orientation
d)Bartersystem
Answer:
d) Barter system
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3. 203.“Market includes
bothplaceandregionin
whichbuyersandsellers
areinfreecompetition
withoneanother.”This
definitionisgivenby
a)ClarkandClark
b)Mitchell
c)Chapman
d)Pyle
Answer:
d) Pyle
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4. 204.Physicaldeliveryof
takesplaceimmediately
in
a)Spotmarket
b)Futuremarket
c)Bullionmarket
d)Regulatedmarket
Answer:
a) Spot market
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5. 205.Theessenceof
marketingis
a)Exchange
b)Production
c)Selling
d)Financing
Answer:
a) Exchange
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6. 206.“Marketingisconcerned
withthepeopleandthe
activitiesinvolvedintheflowof
goodsandservicesfromthe
producertotheconsumer.”
Thisdefinitionisgivenby
a)Hansen
b)Converse
c)American Marketing
Association
d)Cundiff
Answer: c) American
Marketing Association
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7. 207.Marketing
a)Increases national
incomeandemployment
opportunities
b)Increases living
standardofpeople
c)Connectstheproducers
andconsumers
d)Allofthese
Answer:
d)Allofthese
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8. 208.Thesearevisiblein
finalproducts.
a)Rawmaterials
b)Accessories
c)Componentparts
d)Fabricatedmaterials
Answer:
c) Component parts
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9. 209.Modernmarketing
beginswithconsumers
andendswith
a)Profit
b)Sales
c)Consumers
d)Production
Answer:
c) Consumers
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10. 210.Termsofcreditisa
partof_____mix.
a)Product
b)Price
c)Promotion
d)Distribution
Answer:
b) Price
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11. 211.Theinitialstageof
marketingis
a)Productionorientation
b)Marketingorientation
c)Consumerorientation
d)Bartersystem
Answer:
d) Barter system
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12. 212.Thisisstageof
marketing where
producers caredlittle
aboutthecustomers.
a)Managementorientation
b)Consumerorientation
c)Marketingorientation
d)Productionorientation
Answer:
d)Productionorientation
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13. 213.“Thetermmarket
refersnottoaplace,butto
a commodity or
commodities andbuyers
andsellerswhoareindirect
competition with one
another.”.Thisdefinitionis
givenby
a)ClarkandClark
b)Pyle
c)Chapman
d)Mitchell
Answer:
c) Chapman
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14. 214.Theseareorganised
,controlledandregulated
bystatutorymeasures.
a)Familymarket
b)Nationalmarket
c)Regulatedmarket
d)Perfectmarket
Answer:
c) Regulated market
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15. 215. The aim of marketing
is
a)To make sale
b)To produce goods
c)To finance the concern
d)To understand the
competitor
Answer: a) To make sale
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16. 216.Marketingincludes
thosebusinessactivities
whichareinvolvedinthe
flowofgoodsandservices
from production to
consumption.” This
definitionisgivenby
a)Hansen
b)Converse
c)Mitchell
d)Kotler
Answer:
b) Converse
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17. 217.Thisutilityiscreated
bymarketing.
a)Time
b)Possession
c)Formandplace
d)Allofthese
Answer:
d) All of these
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18. 218.Industrialgoodsare
soldto
a)Consumers
b)Retailers
c)Wholesalers
d)Manufacturers
Answer:
c) Wholesalers
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19. 219.Thisapproachdeals
withtheproblem of
demandandsupply.
a)Institutionalapproach
b)Societalapproach
c)Legalapproach
d)Economicapproach
Answer:
d) Economic approach
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20. 220.Thisisdeveloped
to satisfy the
anticipatedneedsofthe
identifiedmarket.
a)Productplanning
b)Relationship
marketing
c)Marketingmix
d)Productmix
Answer:
c)Marketingmix
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21. 221. In primitive stage of
marketing human beings
were
a) Food gatherers
b) Hunters and
nomads
c) Civilized
d) Both a) and b)
Answer:
d) Both a) and b)
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22. 222. Selling became
dominant factor in
a)Management orientation
b)Consumer orientation
c)Sales orientation
d)Barter system
Answer:
c) Sales orientation
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23. 223. “Market, for most
commodities, may be thought
of not as a geographical
meeting place but as getting
together of buyers and sellers
in person , by mail, telephone,
telegraph or any other means
of communications.” This
definition is given by
a)Pyle
b)Chapman
c)Mitchell
d)Clark and Clark
Answer:
c) Mitchell
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24. 224. Here money is
borrowed and lent.
a)Spot market
b)Future market
c)Money market
d)Capital market
Answer:
c) Money market
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25. 225. Marketing is a social
and managerial process.
This is the view of
a)Stanton
b)Kotler
c)Pyle
d)Clark and Clark
Answer:
b) Kotler
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26. 226. “Marketing is an
economic process by which
goods and services are
exchanged and their values
determined in terms of money
prices.” This definition is
given by
a)Hansen
b)Converse
c)Mitchell
d)Duddyand Reizan
Answer:
d) Duddy and ReizanHARINI ACADEMY -9442387771

27. 227. These are basic
functions of businesses.
a)Marketing and
innovation
b)Management and
planning
c)Production and
controlling
d)Planning and controlling
Answer:
a) Marketing and
innovation
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28. 228. Cars, refrigerator
and high grade shoes
are example of
a)Shopping goods
b)Speciality goods
c)Convenience goods
d)Industrial goods
Answer:
b) Speciality goods
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29. 229. This approach focuses
on transfer of ownership.
a)Societal approach
b)System approach
c)Legal approach
d)Economic approach
Answer:
c) Legal approach
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30. 230. Public welfare is the
key in
a)Relationship marketing
b)Social marketing
c)Remarketing
d)Demarketing
Answer:
b) Social marketing
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31. 231.Thecreationof
modernmarketingsystem
wasdueto
a)Consumersatisfaction
b)Development of
marketingdepartment
c)Industrialrevolution
d)Largescaleproduction
Answer:
c)Industrialrevolution
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32. 232.Competitionbecame
stiffin
a)Bartersystem
b)Salesorientation
c)Managementorientation
d)Marketingorientation
Answer:
d) Marketing
orientation
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33. 233.“Amarketisacentre
aboutwhichoranareain
whichtheforcesleadingto
exchangeoftitletoa
particularproductoperate
andtowardswhich the
actualgoodstendtotravel.”
Thisdefinitionisgivenby
a)Pyle
b)Chapman
c)Mitchell
d)ClarkandClark
Answer: d) Clark and Clark
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34. 234.Thisisanessential
conditionofanimperfect
market.
a)Lackofcommunication
b)Largenumberofbuyers
andsellers
c)Perfectknowledge of
market
d)Priceuniformity
Answer: a) Lack of
communication
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35. 235.Marketingisatotal
system ofinteracting
businessactivities.This
istheviewof
a)Chapmanb)Pyle
c)Stantond)Mitchell
Answer:
c)Stanton
https://jodkb.on-
app.in/app/home?orgCode=jodkb&referrer=utm_
source=copy-link&utm_medium=tutor-app-
referral
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36. 236.“Marketingisthe
businessprocessbywhich
productsarematched
withmarketandthrough
which transfers of
ownershipareeffected.”
Thisdefinitionisgivenby
a)Stanton
b)Cundiff
c)Still
d)Pyle
Answer:
b) Cundiff
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37. 237.Thisisthelast
processofmarketing.
a)Merchandising
b)Selling
c)Controlling
d) Product planning
Answer:
b) Selling
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38. 238. These are
intangible.
a)Services
b)Rawmaterials
c)Accessories
d)Fabricatedmaterials
Answer:
a)Services
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39. 239.Marketing,inmodern
times,means
a)Learningfromcustomers
b)Listeningtocustomers
c)Transforming the
organisation around
customers
d) All of these
Answer:
d) All of these
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40. 240.Servicesarepartof
______mix.
a)Product
b)Price
c)Promotion
d)Distribution
Answer:
a) Product
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41. 241.Handoperationswere
replacedby
a)Machines
b)Jointstockcompanies
c)Partnershipfirmsandsole
tradingconcern
d)Newinventions
Answer:
a) Machines
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42. 242. Consumers’
satisfactionwitnessedin
a)Productionorientation
b)Marketingorientation
c)Managementorientation
d)Consumerorientation
Answer:
d) Consumer
orientation
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43. 243.Exchanges are
confinedwithinafamily.
Thisiscalled
a)Localmarket
b)Nationalmarket
c)Familymarket
d)Futuremarket
Answer:
c) Family market
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44. 244.Thedealingand
settlementtakesplaceon
differentdatesin
a)Spotmarket
b)Futuremarket
c)Regulatedmarket
d)Nationalmarket
Answer:
b) Future market
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45. 245.Theultimateaimof
micromarketingis
a)Productionofgoodsand
services
b)Establishmentofmarketing
channel
c)Ensuringsmoothflowof
goodsandservices
d)Satisfactionofhumanneeds
andwants
Answer:
d) Satisfaction of human
needs and wants
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46. 246.Marketingisa
____term.
a)Short
b)Comprehensive
c)Narrow
d)Botha)andb)
Answer:
b) Comprehensive
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47. 247.Sellingrevolves
aroundtheneedsand
interestsofthe
a)Consumers
b)Sellers
c)Managers
d)Allofthese
Answer:
b)Sellers
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48. 248.Thisapproach
focusesonproduct
a)Functionalapproach
b)Managementapproach
c)Productapproach
d)Serviceapproach
Answer:
c) Product approach
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49. 249. This is mother of
modern marketing.
a)Economics
b)Commerce
c)Accountancy
d)Statistics
Answer:
a) Economics
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50. 250.Personalsellingisapartof
_____mix.
a)Price
b)Product
c)Promotion
d) Distribution
Answer:
c) Promotion
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51. 251.Inpreindustrial
period,thedifficultiesof
bartersystem were
removed bycommon
mediumofexchangelike
a)Cows,sheepandpigs
b)Slaves
c)Shell
d)Allofthese
Answer:
d)Allofthese
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52. 252.Marketing function
assumedamanagerialrole
tocoordinateallinteracting
businessactivitiesin
a)Productionorientation
b)Marketingorientation
c)Salesorientation
d)Managementorientation
Answer:
d) Management
orientation
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53. 253.Buyersandsellers
belongtolocalareain
a)Nationalmarket
b)Localmarket
c)Spotmarket
d)Forwardmarket
Answer:
b) Local market
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54. 254. This is an
internationalmarket.
a)Nationalmarket
b)Bullionmarket
c)Foreignexchangemarket
d) Perfect market
Answer:
c) Foreign exchange
market
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55. 255.Marketingbegins
with
a)Product
b)Rawmaterial
c)Consumer
d)Advertising
Answer:
c)Consumer
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56. 256.“Marketingisthetotal
systemofbusinessactivities
designedtoplan,price,
promote and distribute
want-satisfyinggoodsand
servicestopresentand
potentialcustomers.”This
definitionisgivenby
a)Kotler
b)Stanton
c)Pyle
d)Cundiff
Answer:
b) Stanton
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57. 257.Marketingrevolves
aroundtheneedsand
interestsofthe
a)Sellers
b)Marketer
c)Buyers
d)Retailers
Answer:
c) Buyers
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58. 258.Thisapproach
focusesonwholesalers,
retailers,importersand
exporters.
a)Institutionalapproach
b)Functionalapproach
c)Commodityapproach
d)Systemapproach
Answer:
a)Institutionalapproach
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59. 259.Thiscreatesamutually
beneficial relationship
betweenthecompanyand
thecustomers.
a)Relationshipmarketing
b)Maintenancemarketing
c)Socialmarketing
d)Demarketing
Answer:
a)Relationshipmarketing
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60. 260.Inventorycontrolis
apartof______mix.
a)Price
b)Product
c)Promotion
d)Distribution
Answer:
d)Distribution
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61. 261.Homeproductions
werereplacedby
a)Marketingsystem
b)Factorysystem
c)Traditionalmarketing
d)Botha)andc)
Answer:
b) Factory system
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62. 262.Goodswereexchanged
againstgoodsin
a)Productionorientation
b)Salesorientation
c)Managementorientation
d)Noneofthese
Answer:
d) None of these
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63. 263.Buyersandsellersof
goodsevolveonworldlevel
in
a)Nationalmarket
b)Internationalmarket
c)Commoditymarket
d)Bullionmarket
Answer:
b) International market
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64. 264.Thisisafree
market.
a)Regulatedmarket
b)Spotmarket
c)Unregulatedmarket
d)Worldmarket
Answer:
c)Unregulatedmarket
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65. 265.Creating,promotingand
deliveringgoodsandservicesto
consumersandbusinessesis
thetaskof
a)Marketing
b)Management
c)Productiondepartment
d) Personnel department
Answer:
a) Marketing
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66. 266.Marketingis the
creationanddeliveryof
standardofliving.Thisisthe
viewof
a)Kotlerb)Stanton
c)Pyled)Cundiff
Answer:
b)Stanton
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app.in/app/home?orgCode=jodkb&re
ferrer=utm_source=copy-
link&utm_medium=tutor-app-referral
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67. 267.Sellingisapartof
a)Management
b)Marketing
c)Merchandising
d)Productplanning
Answer:
b)Marketing
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68. 268.Thisapproachfocuses
onfunctionsofmarketing.
a)Managementapproach
b)Functionalapproach
c)Institutionalapproach
d)Legalapproach
Answer:
b)Functionalapproach
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69. 269.Marketingconceptis
influencedby
a)Populationgrowth
b)Technologicaldevelopment
c)Disposableincome
d)Allofthese
Answer:
d) All of these
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70. 270.Theelementsoffour
p’sare
a)Interrelated
b)Complementary
c)Mutually supporting
ingredients
d)Allofthese
Answer:
d) All of these
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71. 271. Appearance of
specialisationdeveloped
theideaof
a)Selling
b)Marketing
c)Management
d) Division of labour
Answer:
b) Marketing
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72. 272.Thesellingactivity
becamedominantfactorin
a)Bartersystem
b)Consumerorientation
c)Productionorientation
d)Noneofthese
Answer:
d)Noneofthese
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73. 273.Onemarketdealsin
onecommodityonly.This
iscalled
a)Commoditymarket
b)Produce exchange
market
c)Bullionmarket
d)Spotmarket
Answer:
b) Produce exchange
market
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74. 274.Thismarketdealsin
durablegoods.
a)Wholesalemarket
b)Longperiodmarket
c)Primarymarket
d) Secondary market
Answer:
b) Long period market
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75. 275.Servicesincludes
theworkof
a)Airlinesandcarrental
firms
b)Hotels
c)Bankers,lawyersand
engineers
d)Allofthese
Answer:
d) All of these
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76. 276.Marketingcanbe
termedas
a)Art
b)Science
c)Cocktailscience
d)Doctrine
Answer:
c)Cocktail science
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77. 277.Thisisconcernedwith
physicalmovement of
goods.
a)Distribution
b)Selling
c)Productplanning
d)Merchandising
Answer:
a)Distribution
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78. 278.Thisapproachfocuses
ontheroleofdecision
making.
a)Institutionalapproach
b)Functionalapproach
c)Managementapproach
d)Legalapproach
Answer:
c) Management approach
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79. 279.Marketingconcept
isinfluencedby
a)Changing social
behaviour
b)Increasedcompetition
c)Surplusincome
d)Allofthese
Answer: d) All of these
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80. 280.“Thepassivefirmis
doomed;theadaptive
firmmaysurviveand
innovativefirmshould
succeed.”Thisistheview
of
a)Stanton
b)Kotler
c)PeterDrucker
d)Fayol
Answer:
b) Kotler
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81. 281.Inoldendays,the
surplus goods were
exchangedintermsof
a)Commodities
b)Metal
c)Gold
d)Silver
Answer:
a) Commodities
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82. 282. Consumer
satisfactionwitnessedin
a)Bartersystem
b)Marketingorientation
c)Salesorientation
d)Noneofthese
Answer:
d) None of these
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83. 283.Thismarketdeals
withthepurchaseorsale
ofgoldandsilver
a)Produce exchange
market
b)Bullionmarket
c)Manufactured goods
market
d)Commoditymarket
Answer:
b) Bullion market
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84. 284.Thedealingstakeplace
between wholesalers or
betweenwholesalersand
retailersin
a)Primarymarket
b)Secondarymarket
c)Terminalmarket
d) Short period market
Answer:
b) Secondary market
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85. 285.Caneventsbemarketed?
a)Yes
b)No
c)Cannotsay
d)Onlyfeweventscanbe
marketed
Answer:
a)Yes
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86. 286.Thepurposeof
businessistocreate
customer.Thisistheview
of
a)Kotler
b)BarkerandAnshen
c)PeterF.Drucker
d)Stanton
Answer:
c) Peter F. Drucker
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87. 287.Thesearedaily
necessitiesoflife.
a)Specialitygoods
b)Shoppinggoods
c)Conveniencegoods
d)Services
Answer:
c) Convenience goods
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88. 288.This approach
focusesoninterrelations
and interconnections
amongthefunctionsof
marketing.
a)Legalapproach
b)Managementapproach
c)Systemapproach
d)Economicapproach
Answer:
a) Legal approach
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89. 289.Thisisveryessential
for implementing
marketingconcept.
a)Innovation
b)Management
c)Controlling
d)Motivation
Answer:
a) Innovation
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90. 290.Marketingprocess
involves
a)Concentration
b)Dispersion
c)Equalisation
d) All of these
Answer:
d) All of these
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91. 291.Inthestageof
backward economy,
humanbeingwere
a)Selfsufficient
b)Reliantonothers
c)Hunters
d)Botha)andc)
Answer:
a)Selfsufficient
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92. 292.The marketing
functionassumed a
managerial role to
coordinateallinteracting
businessactivitiesin
a)Salesorientation
b)Productionorientation
c)Consumerorientation
d) None of these
Answer:
d) None of these
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93. 293.Thisisanessential
conditionofperfectmarket.
a)Goodscanbemovedfrom
oneplacetoanotherplaced
withoutrestrictions
b)Pricesarenotuniform
c)Lackofcommunication
d)Productsaresimilarbut
notidentical
Answer: a) Goods can be
moved from one place to
another placed without
restrictions
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94. 294.Whenafarmersellshis
producetowholesalersor
consumers,thatiscalledas
a)Terminalmarket
b)Primarymarket
c)Shortperiodmarket
d)Localmarket
Answer:
b)Primarymarket
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95. 295.Can ideas be
marketed?
a)Yes
b)No
c)Cannotsay
d)Brilliantideascanbe
marketed
Answer:
a) Yes
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96. 296.“Theendofallthe
marketing activitiesis
thesatisfactionofhuman
wants.”Thisistheviewof
a)BarkerandAnshen
b)Hansen
c)Stanton
d)Cundiff
Answer:
a) Barker and Anshen
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97. 297.Goodslikejewellery
andfurniturearecalled
a)Shoppinggoods
b)Conveniencegoods
c)Specialitygoods
d)Componentparts
Answer:
a) Shopping goods
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98. 298.Thisapproachfocuses
onecologicalfactors.
a)Legalapproach
b)Managementapproach
c)Societalapproach
d)Systemapproach
Answer:
c) Societal approach
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99. 299.In_______marketer
isprimarilyactinginthe
interestsofthetarget
society.
a)Demarketing
b)Socialmarketing
c)Remarketing
d) Meta marketing
Answer:
b) Social marketing
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100. 300.Collectionofproducts
iscalled
a)Concentration
b)Dispersion
c)Buying
d)Equalisation
Answer:
a)Concentration
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101. Prepared by
Dr.R. Sivaraj
M.Com., M.A., M.Phil., B.Ed., P.G.D.E.L.T.,
P.G.D.PM&IR., D.L.L &AL., UGC-NET., TN-SET., P.hD.
About Author
More than 25 years of teaching experience
Has created more than 50,000 MCQs
Authored the book ‘Objective Commerce for
TNPGTRB’ –Sura Publication, Chennai
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