Marketing Audit Checklist: A Complete Guide for Entrepreneurs & Business Owners

Stop wasting money on marketing that doesn’t work. This Marketing Audit Checklist is more than a checklist—it’s a roadmap to save millions, uncover hidden growth opportunities, and transform your business strategy forever. This powerful checklist shows you exactly where the leaks are and how to fix them

Read the full guide here: https://bizzacquire.com/

1. MARKETING
AUDIT
CHECKLIST
Stop wasting money on marketing
that doesn’t work. This Marketing
Audit Checklist is more than a
checklist, it’s a ROAD-MAP to save
millions, uncover hidden growth
opportunities, and transform your
business strategy forever. This
powerful checklist shows you
exactly where the leaks are and how
to fix them.
BIZZACQUIRE’S

2. checklistchecklist
DIGITAL STRATEGY
www.bizzacquire.com
Questions
Current
Score
(0-5)
Business
Impact
Urgency
(H/M/L)
The organization has a clearly articulated
and documented digital strategy that is
aligned with overarching business
objectives and endorsed by senior
leadership.
Strategic
Alignment
High
The marketing roadmap demonstrates a
digital-first orientation, with emphasis on
online channels, platforms, and
performance-driven campaigns.
Market
Positioning
Medium
Are critical digital capabilities (ads,
analytics, automation) addressed in
planning?
Operational
Readiness
High
There is strong cross-functional alignment
between digital strategy and the
operations, sales, and customer success
departments.
Organization
al Synergy
Medium
The company has established SMART
digital objectives (Specific, Measurable,
Achievable, Relevant, Time-bound) that are
regularly reviewed and optimized.
Goal Clarity High
A dedicated digital budget is allocated and
segmented by key growth leversmedia
spend, tech stack, content production, and
experimentation.
Financial
Planning
Medium
The business is proactive in identifying and
mitigating legal, regulatory, and ethical
risks related to data usage, privacy
compliance (e.g., GDPR/CCPA), and
communications.
Compliance
& Risk
Management
High

3. checklistchecklist
DIGITAL STRATEGY
www.bizzacquire.com
Questions
Current
Score
(0-5)
Business
Impact
Urgency
(H/M/L)
Strategic decisions are informed by
customer intelligence, buyer persona
development, and customer journey
mapping to ensure market-fit and message
alignment.
Customer
Centricity
High
Internal teams possess, or are acquiring,
relevant certifications and expertise in
modern digital tools and platforms
Skill
Development
Medium
Key performance indicators (KPIs) and/or
OKRs are defined, aligned to business goals,
and monitored through a formal reporting
cadence.
Performance
Management
High
Innovation-readiness is part of the digital
roadmap, with consideration given to
adoption of AI, automation, voice search,
personalization, and emerging tech.
Innovation
Capacity
Medium
The organization has conducted a digital
maturity assessment to benchmark current
capabilities and identify areas of strategic
investment.
Strategic
Planning
Medium
The digital strategy is omni-
channelensuring cohesion across owned,
earned, and paid channels including
website, content, email, CRM, and
advertising ecosystems.
Channel
Integration
High
Strategic decisions are informed by
customer intelligence, buyer persona
development, and customer journey
mapping to ensure market-fit and message
alignment.
Customer
Centricity
High

4. checklistchecklist
CONVERSION
www.bizzacquire.com
Questions
Current
Score
(0-5)
Business
Impact
Urgency
(H/M/L)
Can customers place an order or submit an
inquiry directly from your website or
landing page?
Lead
Generation
High
Is your website getting leads or sales
regularly and do you know your average
conversion rate (e.g., 1% or more)?
Revenue High
Can customers complete their full journey
online from product selection to payment
and confirmation?
Sales Funnel
Efficiency
High
Is the checkout process or lead form simple,
fast, and mobile-friendly (ideally 3 steps or
less)?
User
Experience
High
Are you tracking how many people
complete key actions like filling out forms,
calling, or making payments?
Conversion
Tracking
Medium
Do you know at which step visitors drop off
(e.g., product page, form, payment)?
Funnel
Optimization
High
Are you using tools like Hotjar, Lucky
Orange, or session replay to understand
visitor behavior?
Behavior
Analysis
High

5. checklistchecklist
CONVERSION
www.bizzacquire.com
Questions
Current
Score
(0-5)
Business
Impact
Urgency
(H/M/L)
Are your call-to-actions (like “Buy Now”,
“Book a Call”, “Submit”) clear and visible on
important pages?
CTA
Effectiveness
High
Are customer trust elements like reviews,
testimonials, return policies, or security
badges shown near the point of decision?
Trust Building Medium
If a visitor doesn’t complete the action, do
you have follow-up systems in place (like
abandoned cart emails or retargeting ads)?
Lead
Nurturing
High
Are you using A/B testing or split testing to
improve conversion rate over time?
Continuous
Improvement
Medium
After someone converts, do they land on a
proper thank-you or confirmation page
with next steps or upsells?
Post-
Conversion
Experience
Medium
For ecommerce: Are all payment methods
(Card, Bkash, Nagad, COD) working
smoothly and securely?
Payment
Processing
High
Do you track and analyze conversion
performance monthly and make
improvements accordingly?
Performance
Monitoring
High

6. checklistchecklist
WEBIZZEBSITE UX/UI &
BRANDING
www.bizzacquire.com
Questions
Current
Score
(0-5)
Business
Impact
Urgency
(H/M/L)
Does the website have a professional and
modern design that reflects the brand’s
identity and target audience?
Brand
Perception
Medium
Is the layout clean, intuitive, and easy to
navigate across all device sizes (desktop,
mobile, tablet)?
User
Experience
High
Are branding elements such as logo, brand
colors, typography, and tone consistent
across all pages?
Brand
Consistency
Medium
Are branding elements such as logo, brand
colors, typography, and tone consistent
across all pages?
Continuous
Improvement
Medium
After someone converts, do they land on a
proper thank-you or confirmation page
with next steps or upsells?
Accessibility High
Do pages load within 2.5 seconds or less on
average, contributing to smooth user
experience?
Performance High
Is the overall user interface (UI) accessible,
clean, and free from unnecessary visual
clutter or distractions?
UX Quality Medium

7. checklistchecklist
WEBIZZEBSITE UX/UI &
BRANDING
www.bizzacquire.com
Questions
Current
Score
(0-5)
Business
Impact
Urgency
(H/M/L)
Does the site follow current UX best
practices (sticky headers, visible navigation,
scannable layout)?
UX Best
Practices
Medium
Is the site’s design accessible to users with
disabilities (contrast ratios, font size, alt tags,
etc.)?
Accessibility
Compliance
Medium
Are branding elements such as logo, brand
colors, typography, and tone consistent
across all pages?
Navigation
Efficiency
Medium
Is there consistency in layout, button styles,
and font usage across the entire site
including landing pages, blogs, and
product/service pages?
Visual
Consistency
Medium
Is there a clear visual hierarchy that guides
visitors to the most important information
or next step?
User Guidance Medium
Are branded visuals (images, icons,
banners) used purposefully and not just as
decoration?
Visual
Relevance
Medium
Does the website include a favicon, meta
image, and branded error pages (like
custom 404)?
Brand
Professionalis
m
Low
Has the website been tested across
multiple browsers and devices to ensure
design stability?
Cross-Platform
Reliability
Medium

8. checklistchecklist
PAID MEDIA &
PERFORMANCE MARKETING
www.bizzacquire.com
Questions
Current
Score
(0-5)
Business
Impact
Urgency
(H/M/L)
Are you actively running paid campaigns on
relevant platforms (Facebook/Meta, Google
Ads, YouTube, LinkedIn, TikTok)?
Lead
Generation
High
Are your campaigns structured properly
clear naming, ad groups/ad sets, and
audience segmentation?
Campaign
Management
Medium
Do you use different campaign types
(conversion, lead gen, remarketing, traffic,
video views) based on business goals?
Strategic
Targeting
Medium
Is your pixel (Meta) or conversion tracking
(Google Ads) correctly installed and tested
for key events (leads, purchases)?
Tracking
Accuracy
High
Do you track key performance metrics like
ROAS, CPL, CPA, CTR, and conversion rate?
Performance
Monitoring
High
Are your audiences segmented and tested
(cold, warm, lookalike, remarketing)?
Audience
Targeting
Medium
Are your ad creatives (images, videos,
headlines, copy) tested regularly for
performance?
Creative
Optimization
Medium
Is there a clear funnel strategy: Top
(awareness), Middle (engagement),
Bottom (conversion) campaigns?
Funnel
Management
Medium

9. checklistchecklistPAID MEDIA &
PERFORMANCE MARKETING
www.bizzacquire.com
Questions
Current
Score
(0-5)
Business Impact
Urgency
(H/M/L)
Is there a clear funnel strategy: Top
(awareness), Middle (engagement), Bottom
(conversion) campaigns?
Funnel Management Medium
Are you running remarketing or retargeting
ads to re-engage visitors who didn’t
convert?
Lead Recovery High
Do you regularly A/B test creatives,
audiences, and bidding strategies to
improve results?
Continuous
Optimization
Medium
Are budget allocations based on
performance data scaling winners and
pausing underperformers?
Budget Efficiency Medium
Are budget allocations based on
performance data scaling winners and
pausing underperformers?
Budget Efficiency High
Are you using landing pages that match the
ad’s intent and messaging for higher
conversion rates?
Conversion Optimization High
Is ad spend aligned with business objectives
and seasonal trends (e.g., Eid, Christmas,
back-to-school)?
Strategic Spend Medium
Are you leveraging platform-specific best
practices (Responsive Search Ads,
Advantage+ campaigns, etc.)?
Platform Utilization Medium

10. checklistchecklistORGANIC MARKETING (SEO,
SOCIAL MEDIA, EMAIL)
www.bizzacquire.com
Questions
Current
Score
(0-5)
Business Impact
Urgency
(H/M/L)
Are your website’s core SEO elements in
place optimized title tags, meta descriptions,
header tags, and image alt text?
SEO Effectiveness High
Have you done proper keyword research to
target terms your audience is actively
searching for?
SEO Strategy High
Are individual pages optimized for specific
keywords (on-page SEO best practices)?
Page Relevance Medium
Is your site technically healthy (no crawl
errors, broken links, duplicate content,
mobile-friendly)?
Site Health Medium
Are you using schema markup, an updated
XML sitemap, and SEO-friendly URLs?
Technical SEO Medium
Do you have a backlink strategy (earned links
from relevant, high-authority websites)?
Conversion Optimization High
Are your pages indexed properly and
showing in Google Search Console with no
major issues?
Indexing Accuracy Medium
Are you leveraging platform-specific best
practices (Responsive Search Ads,
Advantage+ campaigns, etc.)?
Platform Utilization Medium

11. checklistchecklistORGANIC MARKETING (SEO,
SOCIAL MEDIA, EMAIL)
www.bizzacquire.com
Questions
Current
Score
(0-5)
Business Impact
Urgency
(H/M/L)
Are you active on social platforms relevant to
your audience (Facebook, Instagram,
LinkedIn, YouTube, TikTok)
Social Presence High
Are your profile bios, visuals, and branding
consistent across platforms?
Brand Consistency High
Are you posting valuable, engaging content
consistently (at least 3–4x per week)?
Content Frequency Medium
Do you use a mix of content formats images,
videos, stories, carousels, etc.?
Content Variety Medium
Are you getting real engagement (likes,
comments, shares) from your target
audience?
Engagement Quality Medium
Are you leveraging community features like
Facebook Groups, Reels, Stories, LinkedIn
posts, etc.?
Community Building High
Are you tracking social performance metrics
(reach, engagement rate, follower growth)?
Performance Tracking Medium
Do you have a clean, segmented email list (by
behavior, interests, or customer type)?
Email Targeting Medium

12. checklistchecklistORGANIC MARKETING (SEO,
SOCIAL MEDIA, EMAIL)
www.bizzacquire.com
Questions
Current
Score
(0-5)
Business Impact
Urgency
(H/M/L)
Are you consistently sending value-driven
emails newsletters, offers, educational
content?
Email Marketing High
Are your email subject lines and content
optimized for open rates and clicks?
Email Optimization High
Do you have automation flows welcome
sequences, abandoned cart emails,
postpurchase follow-ups?
Marketing Automation Medium
Are your open rates, CTRs, unsubscribe rates,
and bounce rates tracked and benchmarked?
Email Metrics Medium
Is your email system (Mailchimp, Klaviyo,
HubSpot) integrated with your CRM or
website?
System Integration Medium
Are your emails responsive and look good on
mobile devices?
Mobile Compatibility High

13. checklistchecklistCONTENT STRATEGY
www.bizzacquire.com
Questions
Current
Score
(0-5)
Business Impact
Urgency
(H/M/L)
Do you have a documented content strategy
or editorial plan that supports your marketing
and business goals?
Strategic Planning High
Have you identified your content pillars or
themes (e.g., tips, product education,
customer success stories)?
Content Focus High
Do you create different types of content
based on the buyer journey awareness,
consideration, decision stages?
Buyer Journey Alignment Medium
Are you regularly producing content such as
blogs, videos, guides, infographics, or
podcasts?
Buyer Journey Alignment Medium
Do you have a consistent publishing schedule
(e.g., weekly blog, monthly newsletter, social
calendar)?
Content Production Medium
Do you have a backlink strategy (earned links
from relevant, high-authority websites)?
Content Consistency High
Is your content original, brand-aligned, and
valuable not just copy-pasted or generic?
Content Quality Medium
Are you repurposing content across formats
and platforms (blog → video → email →
carousel)?
Content Efficiency Medium

14. checklistchecklistCONTENT STRATEGY
www.bizzacquire.com
Questions
Current
Score
(0-5)
Business Impact
Urgency
(H/M/L)
Are there clear calls to action (CTAs) in your
content that guide users to the next step
(subscribe, buy, book)?
Conversion Guidance High
Do you optimize your content for both
humans and search engines (readability,
keywords, formatting)?
SEO & Readability High
Do you use tools (Google Docs, Notion,
Trello, Airtable) to plan and track content
production?
Project Management Medium
Are visuals (photos, icons, graphics) aligned
with your brand and designed for
engagement?
Visual Branding Medium
Do you have a content feedback loop
tracking which content performs well and
adjusting based on that data?
Performance Tracking Medium

15. checklistchecklist
ANALYTICS AND
REPORTING
www.bizzacquire.com
Questions
Current
Score
(0-5)
Business Impact
Urgency
(H/M/L)
Is Google Analytics 4 (GA4) properly
installed and receiving data from your
website or app?
Data Accuracy High
Are key conversion events (purchases, form
submissions, bookings, downloads) tracked
and defined as goals or events in GA4?
Conversion
Tracking
High
Is Google Tag Manager (GTM) set up to
manage scripts, tags, and pixels in an
organized and scalable way?
Tag Management Medium
Are traffic sources, landing pages, user
behavior, and device performance regularly
reviewed?
Performance
Analysis
Medium
Are UTM parameters consistently used in
campaigns to accurately track performance
by channel and campaign name?
Campaign Tracking Medium
Are dashboards or custom reports set up
(GA4, Looker Studio, etc.) for easy
performance monitoring?
Reporting Efficiency Medium
Are all major platforms integrated with
analytics Facebook Pixel, Google Ads, CRM?
Data Integration Medium

16. checklistchecklist
ANALYTICS AND
REPORTING
www.bizzacquire.com
Questions
Current
Score
(0-5)
Business Impact
Urgency
(H/M/L)
Do you track both micro-conversions (clicks,
video views) and macro-conversions (sales,
leads)?
Conversion
Granularity
Medium
Is attribution modeling (first click, last click,
data-driven) understood and used to
evaluate marketing performance?
Attribution
Accuracy
Medium
Are analytics reviewed weekly or monthly
and used to adjust campaigns, content, or
budget allocation?
Performance
Optimization
High
Do key decision-makers have access to
reports with insights, not just raw data?
Decision Support Medium
Is your analytics setup
GDPR/CCPAcompliant, with cookie banners
and privacy policies in place (if relevant)?
Compliance High

17. checklistchecklist
CUSTOMER EXPERIENCE
& SUPPORT
www.bizzacquire.com
Questions
Current
Score
(0-5)
Business Impact
Urgency
(H/M/L)
Can customers easily reach you from your
website via phone, WhatsApp, email, or live
chat without searching too hard?
Customer
Accessibility
High
Do you respond to customer messages
(inbox, comments, DMs) promptly and
consistently during working hours?
Responsiveness High
Is there a live chat or chatbot available on
your website or app to support real-time
queries?
Real-Time Support Medium
Are you using a proper CRM system to track
leads, conversations, and customer lifecycle
stages?
Customer
Relationship Mgmt
Medium
Do you collect and showcase customer
feedback or reviews on your website,
Google, Facebook, or marketplaces?
Social Proof Medium
Are there systems in place to request
reviews automatically after purchase,
service, or delivery?
Review Generation Medium
Do you respond to both positive and
negative reviews professionally, within a
reasonable timeframe?
Reputation
Management
Medium

18. checklistchecklist
CUSTOMER EXPERIENCE
& SUPPORT
www.bizzacquire.com
Questions
Current
Score
(0-5)
Business Impact
Urgency
(H/M/L)
Does your website/app include a helpful
FAQ or knowledge base that answers
common questions?
Self-Service Medium
Is there an automated system (email or
SMS) to confirm orders, send updates, or
remind about appointments?
Communication
Automation
Medium
Is customer support integrated across
channels so you can see the same user’s
activity via website, email, chat, and social?
Omnichannel
Support
Medium
Do you measure customer satisfaction
through ratings, NPS, or post-service
surveys?
Satisfaction
Measurement
High
Are complaints or support requests logged,
tracked, and resolved within defined SLAs?
Service Level
Management
Medium
Do you have a feedback loop using
complaints, cancellations, or refund
requests to improve service?
Continuous
Improvement
Medium
Are customer insights used to improve
products, services, UX, or communication?
CustomerCentric
Innovation
Medium
Does your customer experience reflect your
brand values fast, helpful, polite, reliable?
Brand Experience High

19. checklistchecklist
TECHNOLOGY, MOBILITY
& SCALABILITY
www.bizzacquire.com
Questions
Current
Score
(0-5)
Business Impact
Urgency
(H/M/L)
Are backups regularly taken and stored
securely (automatic or by hosting
Data Security High
Does your system support international
scalability multi-language, currency
support, geo-targeting?
Growth Readiness Medium
Are performance monitoring tools
(PageSpeed Insights, GTmetrix, Cloudflare)
regularly used for maintenance?
Ongoing
Optimization
Medium
Is your hosting reliable, secure, and able to
handle traffic spikes (especially during
campaigns)?
Hosting Stability High
Is your website/app optimized for
accessibility (contrast, alt text, keyboard
navigation) for wider audiences?
Accessibility
Compliance
Medium
Are SaaS tools used across departments
(marketing, sales, support) to improve
collaboration and efficiency?
Team Productivity Medium
Is your tech documentation (logins, tools,
stack map) centralized and accessible to
your team?
Knowledge
Management
Medium
Can your digital systems handle business
growth without downtime, speed drops, or
customer frustration?
Scalability High High

20. checklistchecklist
BRAND CONSISTENCY
& POSITIONING
www.bizzacquire.com
Questions
Current
Score
(0-5)
Business Impact
Urgency
(H/M/L)
Do your logo, brand colors, and
typography remain consistent across
website, social media, ads, email, and
documents?
Brand Consistency High
Is your brand tone of voice (formal,
casual, witty, empowering) used
consistently across all written and spoken
content?
Brand Identity High
Do your product or service offerings
clearly align with your brand promise
and positioning statement?
Brand Clarity Medium
Does your website homepage clearly
communicate what you do, for whom,
and why it matters within 5 seconds?
Messaging Clarity High
Are your brand values and story reflected
in your content, visuals, and customer
interactions?
Brand Storytelling Medium
Do you use consistent imagery style
(photography, illustration, icons) across
your digital assets?
Visual Identity Medium
Is your tagline or value proposition used
across channels and does it emotionally
connect with your audience?
Brand Positioning Medium

21. checklistchecklist
BRAND CONSISTENCY
& POSITIONING
www.bizzacquire.com
Questions
Current
Score
(0-5)
Business Impact
Urgency
(H/M/L)
Does your messaging clearly differentiate
you from competitors in terms of benefits,
not just features?
Competitive
Differentiation
Medium
Are your social media bios, headers, and
highlights aligned with your overall brand
narrative?
Social Consistency Medium
Do employees or team members reflect
your brand values in communication and
customer interactions?
Internal
Alignment
Medium
Is there a documented brand guideline or
brand book shared with team members or
partners?
Brand
Governance
Medium
Are your offers, visuals, and communication
aligned during campaigns, launches, or
seasonal events?
Campaign
Cohesion
Medium

22. checklistchecklist
MESSAGING & COPY
AUDIT
www.bizzacquire.com
Questions
Current
Score
(0-5)
Business Impact
Urgency
(H/M/L)
Do your website headlines clearly explain
what you offer, who it's for, and why it
matters above the fold?
Clarity &
Engagement
High
Are your product or service descriptions
benefit-driven (not just features), helping
users understand real value?
Value
Communication
High
Do you have a strong, clear, and
actionoriented call-to-action (CTA) on every
key page?
Conversion
Impact
High
Is the copy free of jargon, buzzwords, or
confusing terms that could alienate the
target audience?
Readability Medium
Is your tone of voice consistent with your
brand identity (friendly, expert, bold,
premium)?
Brand Voice Medium
Do headlines and subheadings guide the
user logically through your content or
landing page flow?
Content Structure Medium
Are your key selling points or USPs clearly
and repeatedly communicated throughout
your site and campaigns?
Messaging
Consistency
Medium

23. checklistchecklist
MESSAGING & COPY
AUDIT
www.bizzacquire.com
Questions
Current
Score
(0-5)
Business Impact
Urgency
(H/M/L)
Do your email subject lines, openers, and
CTAs follow best practices for engagement
and click-through?
Email
Performance
Medium
Are error messages, form labels, and
microcopy (buttons, tooltips) written in a
human and helpful tone?
UX Copy Medium
Is your copy optimized for search (includes
keywords naturally without compromising
readability)?
SEO Copy Medium
Does your ad copy highlight emotional and
logical triggers that align with customer
pain points and aspirations?
Ad Effectiveness Medium
Have you A/B tested different variations of
key copy (headlines, CTAs, email subject
lines) for performance improvement?
Copy
Optimization
Medium

24. checklistchecklist
COMPETITOR
BENCHMARKING
www.bizzacquire.com
Questions
Current
Score
(0-5)
Business Impact
Urgency
(H/M/L)
Have you identified your top 3–5 direct
digital competitors (similar
products/services, audience)?
Market Awareness High
Have you reviewed their websites to
compare UX, copy, CTAs, and design
quality?
Competitive
Analysis
Medium
Are you aware of their pricing or service
model (subscription, bundles, free trials,
premium tiers)?
Pricing Strategy Medium
Have you analyzed their social media
activity (frequency, engagement, content
type, sentiment)?
Social Intelligence Medium
Are you tracking their search visibility
keywords, backlink quality, SEO structure?
SEO
Benchmarking
Medium
Have you reviewed their paid media Meta
and Google Ads (using Facebook Ad Library
or SEMrush)?
Paid Media Insight Medium
Do you know how they position themselves
differently tone, brand values, emotional
appeal?
Positioning Medium

25. checklistchecklist
COMPETITOR
BENCHMARKING
www.bizzacquire.com
Questions
Current
Score
(0-5)
Business Impact
Urgency
(H/M/L)
Have you read their reviews and ratings to
identify customer pain points or praise to
learn from?
Customer Insights Medium
Are you tracking their content strategy
blogs, lead magnets, video series, influencer
collaborations?
Content
Benchmarking
Medium
Do you have benchmarks for their site
speed, traffic volume, engagement metrics
using SimilarWeb, BuiltWith, GTmetrix?
Technical
Benchmark
Medium
Have you mapped competitor gaps or
weaknesses you can exploit via messaging,
pricing, UX, or features?
Opportunity
Discovery
Medium
Are you tracking these competitors
consistently (monthly/quarterly) to adapt
strategy as needed?
Ongoing
Monitoring
Medium

26. checklistchecklist
CUSTOMER JOURNEY
MAPPING
www.bizzacquire.com
Questions
Current
Score
(0-5)
Business Impact
Urgency
(H/M/L)
Have you clearly defined each stage of your
customer journey Awareness,
Consideration, Purchase, Retention,
Advocacy?
Customer
Experience
High
Do you have a visual or documented map
showing the customer journey stages and
associated touchpoints (ads, website,
emails, etc.)?
Process Clarity High
Are there relevant assets at each stage blog
posts or reels for awareness, landing pages
for consideration, offers for action?
Content
Effectiveness
Medium
Is your website or funnel structure
optimized to guide users from initial
interest to conversion (without confusion or
dead ends)?
Conversion
Optimization
High
Do you use behavioral data (scroll depth,
bounce rate, clicks, sessions) to identify
friction points in the journey?
UX Improvement Medium
Are follow-up emails, retargeting ads, or
SMS reminders in place to re-engage
visitors who dropped off mid-funnel?
Lead Nurturing High
Do you personalize content or offers based
on where the customer is in their journey
(first-time vs repeat visitor)?
Personalization Medium

27. checklistchecklist
CUSTOMER JOURNEY
MAPPING
www.bizzacquire.com
Questions
Current
Score
(0-5)
Business Impact
Urgency
(H/M/L)
Are onboarding flows, post-purchase
emails, or loyalty content in place to
improve retention and upsell
opportunities?
Customer
Retention
High
Do you track the customer journey across
channels (ad click → landing page →
WhatsApp → purchase → review)?
Cross-channel
Integration
High
Are support, feedback, and educational
content included in the post-purchase
experience to turn customers into
advocates?
Customer
Advocacy
Medium
Have you documented customer emotions,
pain points, and goals at each stage of the
journey?
Insight-Driven
Strategy
Medium
Do internal teams (marketing, sales,
support) align their actions and
communication to fit into the mapped
journey stages?
Cross-Functional
Alignment
High

28. checklistchecklist
Questions
Current
Score
(0-5)
Business
Impact
Urgency
(H/M/L)
CONVERSION
The Marketing Audit Checklist is just the start. Now let Bizzacquire’s expert team
dig deeper, analyze your business, and deliver a personalized, results-driven
audit showing where to grow and save.
Visit: bizzacquire.comANISUR RAHMAN ANIK CEO, Bizzacquire Limited
www.bizzacquire.com