Marketing blind spots: Are you leaking money (and customers)?

This month’s learning slot
Jag will be hosting this month's learning slot on Marketing blind spots: Are you leaking money (and customers)?

Where should you be placing your time and money when it comes to marketing? After all, you want to see some kind of return on your investment, and you want it as quickly as possible.

Well, after 17 years of working with businesses of all sizes, our director, Jag, is going to be talking about some of the most common marketing blindspots that he’s spotted and helped businesses with.

You’ll learn about:

💡The most common marketing blind spots we’ve seen over the years, and trust us, some of them are easy to fix

💡What you can do to overcome these blindspots

💡A framework to identify where these blindspots are in your marketing

1. Marketing blind spots:
Are you leaking money
(and customers)?

2. of SMEs have no
marketing plan
measure the profitability
of their customers
set clear objectives when using
specialist marketing services
67%
41%
27%
Did you know?
Source: Marketing Week

3. Who wants results from their marketing?

4. Sorry, marketing isn’t
an emergency service

5. It’s a series of activities done consistently
over time that makes it work

6. Social media
Networking
Email
Lead The sale!
Marketing
PPC
SEO

7. Tracking
1
Blind spot no:

8. Social media
Networking
Email
Lead The sale!
Marketing
PPC
SEO

9. Social media
Networking
Email
Lead The sale!
Marketing
PPC
SEO

10. No of quotes Conversion rateNo of leads

11. No of quotes Conversion rateNo of leads
20 18 50%

12. Existing
clients
2
Blind spot no:

13. You have a 60-70% success rate when
selling to an existing customer
5-20% to a new customer
Vs
Source: marketmetrics.com

14. They already know you
You already have a relationship
They already trust you
Existing clients

15. Email marketing

16. SMART
Goals
3
Blind spot no:

17. Specific
Measurable
Achievable
Realistic
Timed
S
M
A
R
T

18. Business
symbiosis
4
Blind spot no:

19. Marketing
HRSales
Operations Finance

20. Reviews5
Blind spot no:

22. Who’s the
hero here?6
Blind spot no:

23. You
Your client

24. Channels7
Blind spot no:

25. Don’t rely on one marketing channel!

26. SOLAR 7

27. 2
3
N/A
6
5
2
5 8
5
8
SOLAR 7

28. Any questions?
www.xpandmarketing.co.uk