Marketing cloud Salesforce | Marketing cloud Einstein | QR Solutions

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1. MARKETING
CLOUD
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2. Marketing Cloud is a CRM platform of Salesforce that is specifically designed
and curated with multiple marketing tools for remote marketers to manage
their marketing strategies effectively. Salesforce Marketing Cloud is a unique
cloud-based marketing platform for crafting marketing automation strategies
for end-to-end personalized customer experience.
INTRODUCTION

3. WHAT IS THE TECHNOLOGY POWERING THE MARKETING CLOUD
The retail industry moves from B2C to a Me2B, which forms the base model for
Marketing Cloud. In B2C, the retailer serves the customer with products, who only
respond to it.
WHAT IS THE TIMELINE OF MARKETING CLOUD
It all started in 2000 with Exact Target’s formation as the marketing automation and
analytics software provider. It operated with the primary principle of providing proper
messages to the right people at the right time.

4. WHAT ARE THE KEY FEATURES OF
MARKETING CLOUD
Q
To create and engage in a two-way conversation with current and potential
customers
To collect, connect and analyze all known and unknown customer details
with a 360-degree view of the target market
To measure, optimize and report the products’ market performance and
services across multiple channels
To provide extended support for Salesforce Einstein AI

5. WHAT ARE THE PLATFORMS IN THE MARKETING CLOUD
Jurney Builder helping to remodel campaigns delivers personalized experience in all the
phases of the customers’ journey across multiple marketing channels
Personalization Builder with tools like predictive analysis and modeling helps marketers to
understand consumer preferences to personalize strategies
Interaction Studio being the new-age analytics platform, is critical for the success of
campaigns by tracking, capturing, and visualizing customers’ data in real-time

6. With so many features, platforms, and products, there are various benefits that Marketing
Cloud has to unlock the mystery behind digital success. It designs and implements a
cohesive customers experience in multiple channels with a personalized 360-degree view.
It helps to reach, interact, and build close relationships with customers using multiple
pathways to make them loyal for boosting sales.
CONCLUTION

7. THANK
YOU
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