Marketing in global environment - Basics

Marketing in global environment - Basics

1. Marketing in Global Environment

2. What is Global marketing /international marketing? Global marketing  is defined as the process of adjusting the  marketing  strategies of your company to adapt to the conditions of other countries. ... If a business chooses not to extend internationally, it can face domestic competition from international companies that are extending their international presence.

3. According to  Philip Kotler global marketing  is a social and managerial process by which individuals and groups obtain what they need and want through creating, offering and exchanging products of value with others.

4. Challenges in Global marketing 1.   Tariff Barriers 2. Administrative Policies 3. Considerable Diversities 4. Political Instability or Environment 5. Place Constraints (Diverse Geography ) 6. Variations in Exchange Rates 7. Norms and Ethics Challenges 8. Terrorism and Racism 9. Other Difficulties

5. Other obstacles in international markets a. Changing ecological environment and global warming b. Difference in weathers and natural climates c. Inappropriate or inadequate role of international agencies supporting and regulating international trades ADVERTISEMENTS: d. Natural and man-made calamities e. Difference in currencies, weights, standards, measures, and marketing methods f. Protectionist approach of some countries g. Economic crisis across the globe.