Marketing information system

Presentation on MkIS.

1. Marketing Information System (Functional MIS) Shiv kumar Bca 5 th sem. 1822562

2. Information Flow Information flows all round the world just as the blood flows in living beings . For the company , this information should be collected and take strategic decisions related to market according to it. Every firm must organize and distribute a continuous flow of information . Marketing decision makers use this data to solve various marketing related problems .

3. What is marketing information system ( M K is ) ? According to Philip Kotler : Marketing information system is a planned system of collecting, processing , storing & propagate data in form of information needed to carry out the marketing and management functions . In other words : MkIS is continuing & interacting structure of people , equipment & procedure to gather, sort , analyse ,evaluate & distribute needed , timely & accurate information to marketing decision makers improve their marketing planning, implementation , and control . MkIS is a subset of Management Information System.

4. Components of marketing information system

5. Marketing Research Process

6. Marketing information system Block Diagram

7. Features of a good Marketing Information System Continuous System : Permanent and continuous system of collecting information. Basic Objective : To provide the right information at the right time to the right people to help them take right decisions. Computer-Based System : Uses computer, so is up-to-date and accurate. Future-Oriented : Provides information for solving future problems. Used by all levels : Used by all three levels of management. Sources : Collects information from both internal and external sources. Collects Marketing Information : Information about consumer competition , marketing environment, etc. Helps in Decision-Making : Supplies up-to-date and accurate information that helps take quick and right decisions

8. Importance of Marketing Information System

9. Benefited organizations : PepsiCo Google Walmart Microsoft Bajaj and a lot more..

10. Conclusion Marketing information system is an important factor in a growing business today with increased competition and environmental changes affecting the consumer world. It is the marketing information system that makes or unmakes any organization in the perspective of marketing strategy . Thus MkIS serves best to its purpose and therefore turns organization profitable . Hence, Marketing information system is correctly called as life blood of marketing .

11. Thank You!