Marketing information system

Marketing information system
Management information system
Information technology

1. SUBJECT – MARKETING MANAGEMENT DEPARTMENT OF MBA PRESENTED BY SUDIPTA KUMAR PATRA ROLL NO 16 PRESENTATION SUPERVISOR MR ZAHIR HUSSAIN MARKETING INFORMATION SYSTEM MPC AUTONOMOUS COLLEGE BARIPADA

2. INTRODUCTION CHARACTERISTICS COMPONENTS PROCESS IMPORTANCE CONCLUSION CONTENTS

3. MARKETING INFORMATION SYSTEM A set of procedures and methods for the regular and planned collection, analysis and presentation of information in making marketing decisions. It refers to use of technology for the arrangement of the relevant data related to the market , sales, promotion, price, competition and allocation of goods and services.

4. CHARACTERISTICS An ongoing process Acts as a databank Future oriented Computer based method Consistent information Supports decision making Easy accessibility Applicable at all level of management

5. 1.AN ONGOING PROCESS The collection of data for different product and services must be operated continuously.

6. 2.ACTS AS A DATABANK Due to large number of data are available and it helps in decision making by the manager.

7. 3.FUTURE ORIENTED It is both preventive as well as curative process in marketing.

8. 4.COMPUTER BASED METHOD All the information is gathered, analyzed and communicated through a computer device.

9. 5.CONSISTENT INFORMATION Right information for the right people at the right time at any cost.

10. 6.SUPPORTS DECISION MAKING It can be certainly used for instantaneous decision making as it provides an accurate marketing database.

11. 7.EASY ACCESSIBILITY The information can be easily viewed and utilized through a computer system.

12. 8. APPLICABLE AT ALL LEVEL OF MANAGEMENT Every manager uses the marketing information system to decide marketing strategies , plans, policies and procedures prepared at all managerial level.

13. COMPONENT There are 3 major component of marketing information system. Internal marketing information system Marketing intelligence Marketing research

14. 1.INTERNAL MARKETING INFORMATION SYSTEM It is secured through accounting system Data on sales, inventories, cost, cashflow, account receivable and payable.

15. 2.MARKETING INTELLIGENCE External marketing information in the form of marketing intelligence system . It keeps marketing executive well informed about the current marketing environment changing condition in the market.

16. 3.MARKETING RESEARCH Marketing research offers special information on request, when marketing executives encounter typical marketing problems. It is primarily concerned with the investigation , analysis and measurement of the market demand.

17. PROCESS

18. IMPORTANCE Information primarily geared to assist marketing decision making process like strategies decisions, control decisions and operational decisions . It helps an organization update itself with the current and future competition. It helps in diversification and expansion of strategic plans because marketing managers are engrossed in finding solutions to ever increasing operational problems.

19. CONCLUSION Marketing information system is an important factor in a growing business today with increased competition and environmental changes affecting the consumer world . Marketing information system very aptly called as life blood of marketing.