marketing interface with other functional areas.pptx

Marketing Management

1. MARKETING INTERFACE WITH OTHER FUNCTIONAL AREAS

2. Marketing and Finance Budgeting:  Marketing providing sales projections to support financial planning.  Pricing strategies:  Marketing collaborating on pricing decisions to balance profitability with market competitiveness.  Cost analysis:  Evaluating the cost of marketing campaigns to ensure ROI. 

3. Marketing and Human Resources Talent acquisition:  Marketing supporting recruitment strategies to attract qualified marketing professionals.  Employee training:  Providing marketing knowledge to cross-functional teams.  Customer service training:  Ensuring customer-centric approach across all departments. 

4. Marketing and Operations: Production planning:  Marketing providing demand forecasts to operations to optimize production schedules.  Quality control:  Marketing feedback on customer quality concerns informing production adjustments.  Inventory management:  Coordinating inventory levels to meet market demand. 

5. Marketing and R&D Product development:  Marketing providing market research insights to guide product innovation.  Feature prioritization:  Identifying key customer needs to direct R&D focus.  Technology adoption:  Assessing market readiness for new technologies. 

6. GLOBAL FIRM Operates in more than one country Gains R&D, financial advantage, production advantage, marketing advantage.

7. Market Entry Strategies Exporting Joint Ventures Direct Investment