Marketing Management Packaging.pptx

Packaging

1. Marketing Management- Packaging By Irfaan Meera . E Assistant Professor Dept of Business Administration

2. What is Packaging?? 2

3. Packaging- Definition 3 The  Packaging  refers to all those activities related to designing, evaluating and producing the container for a product. Simply, the box-like container, wherein the product is stored to protect it from any physical damage and at the same time attracting the customer through its appeal is called as packaging.

4. Levels of packaging 4 Primary Secondary Tertiary

5. Three levels of packaging 5 Primary Packaging is the layer of packaging that is closest to the product. An example is a bottle of soda. The bottle serves as a container for the liquid; has a promotional value in the form of a label or attractive design; and probably has a barcode to facilitate a smooth purchase.

6. Three levels of packaging 6 Secondary Packaging is the layer outside the primary packaging. Its main use is to protect, display or transport the product within its primary packaging. An example is the plastic crate containing 6 bottles of soda.

7. Three levels of packaging 7 Tertiary Packaging is a layer of packaging normally not visible to the consumer. It’s used for transporting products in bulk. An example is the industrial shipping container that holds the crate that holds your bottle of soda.

8. Functions of packaging 8 1) Protection Package protects the products. Package prevents breakage, contamination, pilferage, chemical change, insect attack etc

9. Functions of packaging 9 2 ) Containment or agglomeration Small objects are typically grouped together in one package for reasons of efficiency. For example, a single box of 1000 pencils requires less physical handling than 1000 single pencils.

10. Functions of packaging 10 3) Product attractiveness   The size and shape of the package, its colour , printed matter o it etc., must make the package attractive to look at. The psychological feeling is that a good package contains good quality product in it.

11. Functions of packaging 11  4) Product Identification Package differentiates similar products. Packaging and labeling are inseparable and are closely related to branding. Buyers depend on the package label in understanding the product in the package.

12. Functions of packaging 12  5) Convenience Packages can have features that add convenience in distribution, handling, stacking, display, sale, opening, reclosing, use, dispensing, reuse, recycling, and ease of disposal. Packages which can be easily handled, opened, moved etc is appreciably favored by customers.

13. Functions of packaging 13  6) Effective Sales too A good package stimulates sales. A designed and attractive package invites customers.

14. THANK YOU 14