marketing management presentation for bachelor of commerce students.pdf

Good

1. GREEN MARKETING
(MAKETING
MANAGEMENT)
SUBMITTED BY-DANISH AKHTAR
B.COM(HONS) 4
TH
SEMESTER
SUBMITTED TO -: LIDAGEORGE

2. WHAT IS GREEN MARKETING
•Green marketing refers to the process of producing and selling product based on the
environmental benefits and they are eco friendly in nature.
•Green marketing is also known as environmental marketing and ecological
marketing.

3. FEATURES OF GREEN MARKETING
•Green marketing helps to produce eco friendly product
•Green products focus on wastage minimization and proper resource planning.
•Green marketing helps in sustainability of environmental.
•Green marketing also contributing for reduction of various green houses gas in the
environment.

4. GREEN PRODUCTS -:
•Products which are recycliblereusable and biodegradable in nature
•Product with natural ingredients
•Products containing recycle contains non toxic chemical
•Product content under approved chemical
•Product that do not harm or pollute the environment
•Product that will not be tested on animals

5. WHY GREEN MARKETING?
•Satisfy human needs
•Opportunity for growth
•Social responsibility
•Government pressure
•Comparative pressure
•Cost deduction

6. GREEN MARKETING MIX
•Product-: aapproducer should offer ecological products which not harm the
environment but should protect it.
•Price -: price for such products are little higher as compared to other product
•Place-: A adistribution logistic is a crucial important main focus is on logical packaging.
Products should be marketo local as well as national market.
•Promotion -: a communication with the market suit put stress on environmental
aspects and promotion of the product should also be done in a greener way.

7. EXAMPLES-:
•Leads free pain from kansainerolac-: Kansai nerolachas work on removing
hazardous heavy metal from their pants
•Wipro green machines-: Wipro Infotechwas India’s first company to launch
environment friendly computer peripherals.phas launch a new range of desktops and
laptops called wipgreenware. Thus reducing e-waste in the environment.
•Tata group of companies-: Tata motors limited has developed their showroom by
using green item and element in its design it shows eco friendly atmosphere attract
people towards itself.

8. •IDEA-“use mobile save paper “-: Idea cellular is on a mission to paint the city green
and also to spread awareness about the green incentives”usemobile, save paper! Idea has
transform Mumbai bus Centre into green cover with portrait plant and tendril climber to
convey the green messageclimberto convey the green message

9. CONCLUSION
•Marketing is a very wider turn and a vast concept to understand. Green marketing is a
part of the marketing which is very important from the social, economical and ethical
point of us it has motive of spreading awareness among people about environmental
issue. This is helping to maintain the environment clean and green by producing eco
friendly product.