Marketing management process

MAID BY RAHUL SHANBHAG

1. Welcome

2. Marketing Management Process Analysing Marketing Opportunities Research and Selecting Target Markets Designing Marketing Strategies Planning Marketing Programmes Organising,Implementing and Controlling Marketing effort Setting Marketing Objectives

3. Step 1: Setting Marketing Objectives →The process of marketing management starts with the activity of setting objectives.The organisational mission provides the priorities for scanning the environment and finding out the opportunities.

4. Step 2: Analysing Marketing Opportunities: →This involves analysis of opportunities in the light of company strengths and weakness - both internal and external.The task may be to analyse long-run opportunities or short - run opportunities or even medium term. →This helps the companies to know the needs and wants of their customers,their locations,buying and social practices and so on.

5. Step 3: Researching and Selecting Target Markets → The select target market company needs to know how to measure and attractiveness of any given market. This requires estimating the market’s overall size and growth and profitability. → The modern marketing divided into major segments, evaluate them, selecting and targeting those market segments that the company can best serve. → Company must know techniques for measuring market potential and forecasting future demand .

6. Step 4: Designing marketing strategies → The marketing strategy spells out the game plan for attaining the business’s objectives or product/ market objective. → Marketing strategy defines the broad principles by which the business unit expects to achieves its marketing objectives in the target marketing . → It consists of basic decisions on total marketing expenditure , marketing mix , and marketing locations .

7. Step 5: Planning Marketing Programmes → It is not enough to formulate only the board of strategies by which the business expects to achieve its marketing objective but also plan the supporting marketing mix programmes. → Decisions have to be taken regarding the features , packaging, branding ,servicing policies , etc .,of the product

8. Step 6 : Organising , implementing and controlling marketing efforts: →The final stage in the marketing management process is organizing the marketing resources and implanting and controlling the marketing plan. →Marketing organization is typically headed by marketing Vice President →The company is requires to design a marketing organization that will be able to degenerate the marketing plan up to work, i.e., implementing its effort.

9. THANK YOU