MARKETING MANAGEMENT WITH STP ANALYSIS IN DETAIL

marketing management project with contains STP ANALYSIS OF A PRODUCT WITH CASE STUDIES ATTCHAED

1. STP ANALYSIS
▪BY –VISHU PRATAP CHOPRA
▪AMAN ARORA
▪KESHAV GUPTA
▪TUSHAR JOSHI
▪YASH GARG

2. TABLE OF
CONTENTS
1. SEGMENTATION
2.TARGETING
3.POSITIONING
4.DESCRIPTION AND ANALYSIS
OF EACH STEP
5.REFERENCES

3. OVERVIEW OF
SEGMENTATION
.Stronger marketing
messages
. Targeted digital
advertising
.Developing
effective marketing
strategies
. Better response
rates and lower
acquisition cost
. Attracting right
customers

4. MARKET SEGMENTATION
▪Geographic Psychographic
▪1.Country 1.Personality
▪2.Nation 2.Lifestyle
▪3.City 3.SocialClass
▪Demographic Behavioural
▪1.Age 1.Attitude
▪2.Gender 2.Loyalty
▪3.Education 3.User Status

5. SHARE A COKE
CAMPAIGN
▪Brand image that resonates with all ages, cultures, and backgrounds
▪Comprehensive branding, widespread distribution, creative advertising,
and innovative customer engagement tactics
▪500 distinct products
▪Evolving pricing strategy
▪Global yet local approach, adapting to local tastes and cultures

6. OVERVIEW OF TARGETING
CONNECTING
DIRECTLY WITH
SPECIFIC AUDIENCE
HIGHER RETURN ON
AD SPEND
ATTRACT QUALITY
LEADS
MAKING BRAND
STAND OUT
IMPROVE
COMMUNICATION

7. METHODS OF TARGETING
AUDIENCE
TARGETING
RE-TARGETING CROSS DEVICE
TARGETING
CONTEXTUAL
TARGETING
BEHAVIOURAL
TARGETING

8. NIKE TARGETING
STRATEGY
▪Men, women, and kids
▪Sports enthusiasts
▪High-income groups
▪Personality

9. OVERVIEW OF POSITIONING
CREATE A POSITIVE
INFLUENCE IN THE
MINDS OF CUSTOMER
HELPS IN CREATING A
BRAND
MORE PROFITS CUSTOMER LOYALTY

10. OVERVIEW OF POSITIONING
CREATE A POSITIVE
INFLUENCE IN THE
MINDS OF CUSTOMER
HELPS IN CREATING A
BRAND
MORE PROFITS CUSTOMER LOYALTY

11. TYPES OF
POSITIONING
STRATEGIES
▪Product characteristics
▪Pricing
▪Use of application
▪Product process
▪Product class
▪Cultural symbols
▪Competitors

12. MAGGI POSITIONING
▪Product Strategy: Maggi caters to
diverse consumer preferences.
▪Price Strategy: It follows a pocket-
friendly pricing strategy.
▪Place and Distribution Strategy:
Maggi has a vast distribution network
reaching over 2,000 towns and cities in
India.
▪Promotion Strategy: Maggi uses
various marketing and advertising
techniques.
▪Digital Marketing Strategy: Maggi
also employs digital marketing strategies.