Marketing meaning, definition, scope

Marketing

1. Marketing Meaning, Definition, Scope

2. Marketing is an organisational function and a set of processes for creating, communicating, and delivering value to customers and for managing customer relationships in ways that benefit the organisation and its stakeholders

3. Marketing = ? Marketing is the process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods, services to create exchanges that satisfy individual and organizational goals … American Marketing Association

4. Social & Managerial Definition of Marketing Social Definition- Marketing is a societal process by which individuals and groups obtain what they need and want through creating, offering, and freely exchanging products and services of value with others.

5. Managerial Definition- Marketing is primarily concerned with the problem of profitably disposing what is produced. Marketing is an art of selling products. Marketing is the performance of business activities that direct the flow of goods and services from the producer to the consumer. Marketing is the economic process by which goods and services are exchanged between the maker and the user, and their values determined in terms of money prices. Marketing is the delivery of a standard of living to society.

6. Marketing Management Marketing management is the art and science of choosing target markets and getting, keeping, and growing customers through creating, delivering, and communicating superior customer value.

7. 8 Simple Marketing System Industry (a collection of sellers) Market (a collection of Buyers) Goods/services Money Communication Information

8. Marketing = ? Marketing is the sum of all activities that take you to a sales outlet. After that sales takes over. Marketing is all about creating a pull, sales is all about push. Marketing is all about managing the four P’s – product price place promotion

9. Neil H. Borden -- “The Concept of the Marketing Mix.”-- The term marketing mix. James Culliton -- 1948 the role of the marketing manager as a " mixer  of ingredients“. E. Jerome McCarthy proposed a four Ps classification in 1960. 'Physical evidence', elements within the store -- the store front, the uniforms employees wear, signboards, etc. 'People', the employees of the organization with whom customers come into contact. 'Process‘ the processes and systems within the organization that affects its marketing process.

10. 11 The 4 Ps & 4Cs Product Price Place Promotion Customer Solution Customer Cost Convenience Communication Marketing Mix

11. Scope – What do we market Goods Services Events Experiences Personalities Place Organizations Properties Information Ideas and concepts