MARKETING MIX.pptx JKKKKJKLKKKKKKKKKHHGFFDSAWERTYUIOPLMNBVCCXXXXXC

MARKETING MIX

1. MARKETING MIX

2. CONSUMERS REQUIRE THE RIGHT PRODUCT. THE RIGHT PRICE IS ALSO IMPORTANT. PROMOTION MUST BE EFFECTIVE TOO. THE PRODUCT MUST BE MADE AVAILABLE AT THE RIGHT TIME IN THE RIGHT PLACE. THE PRODUCT, THE PRICE, THE PROMOTION AND THE PLACE MUST BE MIXED IN SUCH A WAY AS TO SUIT TO TARGET MARKET. THIS MIX IS KNOWN AS MARKETING MIX. IT IS THE MIXTURE OF ALL MAJOR ACTIVITIES IN THE COMPANY.

3. ELEMENTS OF MARKETING MIX

4. DEFINITION OF MARKETING MIX

5. Now the 4Ps are renamed and reworded to provide a customer focus. The new system or approach is known as SIVA Model (Solution, Information, Value and Access). This model provides a customer focus. This was proposed by Chekitan Dev and Don Schultz.

6. ELEMENTS OF MARKETING MIX

7. EXTENDED P’S(NEW ELEMENTS OF MARKETING MIX) 1.Packaging :Packaging is the art, science and technology of preparing goods for transport, sale and exchange. A well designed pack is invaluable in building brand loyalty with the customer. It is very critical element of the marketing mix. Packaging must be such that a customer is impressed at the very moment he or she sees the product. 

8. Utility or Importance of Marketing Mix It helps in understanding the important tasks of marketing. It is an important tool of marketing programme. It promotes better utilisation of limited resources. It facilitates meeting the requirements of different types of customers. It provides customer satisfaction It helps in goal achievement It helps establish relationship with customers It helps develop new products It creates the competitive strength