Marketing plan of chocolate

A new product development and it’s marketing strategy with marketing mix market analysis.

1. Marketing plan of Cocobee Chocolate BGMEA University of Fashion & Technology Presentation on A Nervio brand’s product Presented By: Group 6 Id: 201-033-801( Gulshan Ara Lia) Id: 201-098-801( Sumaya Khandaker Rahmee ) Id: 201-117-801( Mst . Sabiha Sultana ) Id: 201-268-801( Jasmin Sultana Jacy ) Id: 201-279-801( Nafisa Anjum Oishi ) Id: 201-294-801( Mst . Shamima Akter )

2. Chocolates are Loved by the people of each and every age group Chocolate is the other name of happiness A alliance Between bitterness and sweetness A bittersweet journey continues.....

3. Market Mapping The local chocolate market is dominated by  Pran -RFL Group, Cocola Food Products Limited, Olympic Industries ltd, Elson Foods . Nearly 60 percent of the Tk2,000-crore chocolate and candy market in Bangladesh is dominated by foreign brands, according to industry insiders.  So when it comes to market mapping of chocolate industry a big percentage of it gets covered up by the international brands like Cadbury ,KitKat, Amul , snickers, Ferrero Rocher etc. International market Local market

4. Some of the Competitors of this market are: Cadbury Cadbury twirl Dairy milk Dairy milk silk Crunchie Finger Cocola Dairy milk Wafers & more KitKat KitKat Original KitKat Chunky KitKat White KitKat dark KitKat caramel KitKat duo Product variations Snickers Snickers Almond Snickers Dark Snickers Crunchy Snickers Hazelnut

5. Pricing of different chocolate brand : 3 Finger 27.5gm 40tk 4 Finger 36.5gm 75tk 20gm – 45tk 60gm – 130tk 200gm – 380tk 360 gm – 950tk 14gm – 20tk 50gm – 100tk 15 gm 10 tk Milk chocolate

6. Cadbury's marketing mix is a powerful combination Of product price place and promotion that has helped the company to build a strong brand identity and maintain its position as a leader in the global chocolate industry. Attractive packaging Product for all age group U nique and successful marketing campaigns: Wide range of product

7. Kitkat promoted itself quite uniquely. Here are the creative marketing and advertising strategies of Kitkat that made it dominate the chocolate industry. Consistent Tagline: Since 1958 the tagline ' Have a break Have a KitKat ' has never been changed. It is catchy and easy to remember. Aggressive Social Media Marketing: The brand constantly interacts with people on social media. They  run a lot of campaigns on Facebook . Collaboration with Google: In 2013, KitKat collaborated with Google.And collaborating with them ensured great sales. Unique Flavours Wide range of product

8. One of the most successful ad campaigns in memory is Snickers’ “You’re Not You When You’re Hungry”. While the top selling candy bar in the world, before the campaign Snickers sales were lagging the category and they were losing market share. You’re Not You When You’re Hungry  has to be one of the most successful TV campaigns of the 21st century.

9. Segmentation We have segmented our chocolate market into some categories Dark chocolate has gained popularity in recent years due to its potential health benefits and unique taste, and its appeal is not limited to a specific age group or gender. Here are some possible target market segments for dark chocolate in Bangladesh . Our team is working with Dark chocolate So this segmentation is totally based on Dark chocolate market

10. Our Target market Our intension was to introduce a chocolate for health conscious people. And dark chocolate is a bucket of goodness and with the touch of Honey its like a perfect Union. Health conscious consumers Young and adult consumers Quality conscious consumers Urban consumers

11. Honey Vanilla Nuts Cocobee dark chocolate by Nervio Our Product

12. Product details: Brand: Nervio Chocolate name: Cocobee Specification: Dark Chocolate Product: Cocobee Noir Chocolate Cocobee Noir Roasted almond AVAILABLE IN 40 g, 100g and 150g INGREDIENTS: Honey, Roasted almond, cocoa mass, cocoa butter, emulsifier (SOYA lecithin), Flavourings. PRODUCT INFORMATION Cocobee dark chocolates are made from 100% sustainably sourced cocoa beans and Honey for that classic dark chocolate goodness. It is made of natural and organic ingredients there is no added sugar which gives health assurance. It is good for everyone no harmful ingredients Tagline: Show your affection through chocolatey goodness

13. Uniqueness of our product Honey is ideal for dark chocolate flavor pairings, as it balances bitter notes, making the confection sweeter with a hint of tartness. CocoaBee released a new Dark Chocolate Whole Almonds bar earlier this year with 73% cocoa. Sweetened only with honey, there is no refined sugar or artificial sweeteners or additives in this chocolate bar. Benefits of honey dark chocolate Honey dark chocolate combines the sweetness of honey with the richness of dark chocolate, creating a delicious treat that offers a range of potential benefits. Here are some advantages of consuming honey dark chocolate: Antioxidant properties Cardiovascular health Mood enhancement Energy boost Nutrient content Cough relief

14. Pricing We have kept the pricing as - Without nut 40 gm 90 tk 100 gm 220 tk 150 gm 320 tk The reasons for this pricing are- Dark chocolate typically contains high grade coco a which increase the production price. Pure Honey is added which is comparatively pricey then sugar. The quality and sourcing of these ingredients affect the production cost The Added nuts were of premium quality. The process of making dark chocolate is more involved and time-consuming than that of milk or white chocolate. This lead to higher production costs, which reflected in the price. High-quality packaging and presentation also increase the price. Overall these were the factors that have influenced our pricing. With nuts 40 gm 100 tk 100 gm 2 30 tk 150 gm 3 30 tk

15. Online Distribution Offline Distribution Other distribution channel E-commerce Websites Online Stores Food Delivery Apps Physical Stores Cafe & restaurant Super shops Festival & Events Gift Shops Fundraising events Wholesale distribution Corporate Gifting Collaborations with hostels and Airlines Our product Distribution plan:

16. Marketing strategy of our products We Are focusing Mainly on these Three ways for our product promotion . Social media marketing Billboard Tv advertisement We are Super active on social media and keep interacting with people through it. We have Plan to run some campaigns related to health consciousness. Our website You can Check out our website also And online order is available here....

17. Social media marketing Marketing on Twitter Marketing on Instagram Marketing on Facebook As we have told earlier about our activeness on social media. We have Facebook page, Instagram handle, Twitter account. By these we try to interact with people.