Marketing Plan of Coffee Street est. 2023

Coffee Shop Marketing Plan

1. Marketing Plan
COFFEE STREET
est. 2023
By Group 3 in MKT 002
08.24.2023

2. MISSION
VISION
OBJECTIVES
PRODUCT
SERVICES
08.24.2023
COMPANYCOMPANY
PROFILEPROFILE

3. SWOT ANALYSIS
STRENGTH
WEAKNESSES
OPPORTUNITIES
THREATS
4 P'S
PRODUCT
PRICE
PLACE
PROMOTION

4. 08.24.2023
SEGMENTATION AND
TARGET MARKET
Demographic
Psychographic
Geographic
Behavioral

5. MARKETING STRATEGY
Increase Brand Awareness
Boost Customer Engagement
Sustainable Practices
Promotions
Local Community
Involvement
Customer Feedback

6. COMPETITIVE
ANALYSIS
Competitive Advantage
Library
Environmentally
Friendly
High Quality in
Low Price
08.24.2023

7. MARKETING GOALS
Attracting new customers
Increasing social media
followers
Growing monthly and
yearly revenue
Garnering press mentions
or articles

8. End of
Presentation
Thank You