Marketing-Plan-Presentation-in-Blue-and-Yellow-Gradient-Style.pdf

Marketing plan for business

1. Persuasive
Writing and
Argumentative
Writing‌ ‌

2. Persuasive Writing‌ Appeals to emotions (feelings).‌
Uses opinions, personal beliefs,
and emotional language.‌
Goal: Make the audience agree
with you or take action.‌

3. Steps:‌ 1. State your opinion and
introduce your argument.‌
2. Give reasons for your opinion.‌
3. Support with examples.‌
4. Restate your opinion and
suggest a solution.‌

4. Argumentative‌ ‌
Writing‌ Appeals to logic and evidence.
Uses facts, statistics, research,
and reasoning.‌
Goal: Prove a point and convince
the audience with strong
evidence.‌

5. Steps:‌ 1. Make a claim.‌
2. Support your claim with
reasons/evidence.‌
3. Acknowledge the counterclaim
(opposite side).‌
4. Refute (disprove) the counterclaim.‌
5. Conclude with a strong statement.‌

6. Students should always do their best in
school because their parents work hard
and sacrifice for their education.
Parents may even give up their own
needs just to provide for their children’s
studies. As students, you must value
this love and sacrifice by excelling in
school and making them proud‌ Persuasive Writing
Example‌

7. Many students ignore the importance
of doing well in school. Psychologists
explain that students’ performance can
be influenced by peers and social
environment. However, research shows
that students who focus on their
studies are more likely to succeed in
finding good jobs in the future.
Therefore, parents’ financial sacrifices
for education should not be wasted‌ Argumentative
Writing Example‌

8. Persuasion = emotion + opinion.‌
Argumentation = logic +
evidence.‌ Summary‌