Marketing plan templates- 2024- annually

Marketing plan

1. MARKETING PLAN

2. PESTLE ANALYSIS- POLITICAL After President Al Sisi won the last Egyptian presidential Election Egypt is encounter intense balance- of-payment pressures in 2024 and into 2025. An IMF program secured in late 2022 has stalled amid political reluctance to let the exchange rate more closely reflect market dynamics. the risk of a foreign payments crisis will force policy onto an orthodox footing beginning in 2024, unlocking foreign investment through a privatization program. Egypt should also be able to utilize its geopolitical leverage in the region to attract multilateral finance and possibly secure guarantees for international debt issues. High inflation, tight credit conditions, and a move to austerity will constrain economic growth in 2024-25, but the rate should accelerate once the adjustment phase passes. After Ethiopia rejected the negotiation with Egypt about the El Nahda Dam , it then made a deal with Somalia to take part of their land and control the Bab al-Mandab Strait, which made the percentage to go to war with them a must, so we will consistently follow up on the update for this point. The war in Gaza and the last for Netanyahu about The desire to regain control of the Philadelphia axis will make Egypt think to push the military forces to go to our Egyptian borders and maybe force the Israeli forces too. Cabinet: Approval of requests to allocate some plots of land to a number of companies under the US dollar sales system from outside the country. Red Sea attacks threaten global trade and push for higher inflation. To restrict borrowing operations to purchase the 23.5% and 27% certificates, the Central Bank of Egypt obligated banks that the return rate on guaranteed loans should not be less than 24%, starting today, Mo nday 8/1/2024 (last update) Egyptian government will establish a company for export real estate for outside company.

3. PESTLE ANALYSIS- ECONOMICAL Inflation eased to a four-month low of 35.9% in October (September: 37.9%). Similarly, core inflation waned to a nine-month low of 38.1% (September: 39.7%). In the calendar year (CY) 2024, headline inflation will average below CY 2023’s level, although it will still be more than double the upper bound of the Central Bank of Egypt (CBE)’s 5.0–9.0% target band. Stopping transactions in foreign currencies when using direct debit cards this decision has many crises for many companies in Egypt and reflects on many activities and industries in Egypt. Red Sea attacks threaten global trade and push for higher inflation.

4. PESTLE ANALYSIS- Social The unemployment rate in Egypt rose to 7.1% of the total labor force in the third quarter of 2023, an increase of 0.1% compared to the previous quarter. The labor force recorded 29.69 million workers during the third quarter of this year. The unemployment rate among males reached 4.8% of the total labor force, while it was 17.2 % among females. Egypt Stock Exchange indices also benefited during the year from many government moves, including the government offering program. In the first nine months of this year, the number of new investors on the Egyptian Stock Exchange increased to 313.2 thousand investors (311 thousand individual investors and 2.6 thousand institutional investors), compared to 131.2 thousand investors during the same period last year. From the beginning of 2022 until July 2023, 9 new companies were registered.

5. PESTLE ANALYSIS- Technological The tasks of all human resources include six or even thousands of resumes, then nominating a number of them, for personality alternatives, then hiring the best for free, and the subsequent tasks related to the employee, such as training, benefits, affairs management, etc., as it is estimated what the human resources manager receives in a company. Large, up to more than 500 daily inquiries in the governorates, related to leave policy, medical insurance, previous details, evaluation, resultant results, and so on. Various countries of the world are racing to rely on fifth-generation technologies to be able to keep pace with Metaverse technologies, work to improve the technological infrastructure to keep pace with future technology, and pump more investments to improve the technological infrastructure, as it s market value is expected to reach 5 trillion dollars by 2030 , which confirms the importance of Investing in Metaverse.

6. PESTLE ANALYSIS- Legal On May 16, 2023, the Supreme Council for Investment approved 22 positive decisions across various sectors and economic domains. Leading these decisions was the approval of a project to expand the issuance of the golden license, not limited to companies establishing strategic or national projects, and allowing it to be granted to companies established before the implementation of the 2017 Investment Law. The Cabinet Information Center is a thoughtful project that includes the strategic directions of the Egyptian economy during the first phase ( 2024-2030) Brussels includes 8 strategic directions and aligns with expert opinions in a number of key areas targeting ambitious national goals for the 2030 horizon.

7. PESTLE ANALYSIS- Environmental Egypt is a developing country with serious water issues. The problem is becoming more prominent with the climatic change. While climate change has been caused primarily by developed countries, developing countries, including Egypt, are experiencing the worst consequences of the unsustainable development practices of industrialized states, including desertification, and salinization of viable agricultural land as a result of rising sea levels.

8. SWOT ANALYSIS S W O T Internally Externally Strength Weakness Opportunities Threats Financial Position Competitive Pricing One-stop shop for all HR Services Team Oriented Quality Driven in Outsourcing services Experienced Management Team Investing in our team member L&D Brand Awareness Quality Driven in RPO services Know-How for the Online Service Team Building and Engagement Operational Process Efficiencies External Communications Growth rate Slowly Market Power & Prestige Increase profitability. Partnerships . Achieves sustainable growth in the competitive HR services industry. Potential Threat from AI. Competition. EG. Economic Crisis.

9. Market Analysis-Research The Global human resources outsourcing (HRO) Market size was valued At USD 34960.0 Million in 2021 and is expected to Expand at AGR (Annual Growth Rate) of 4.89% during the Forecast period, Reaching USD 46554.0 Million At 2027. (Global) Egypt’s multi-billion offshoring market, pegged at USD 2-2.5 b, is competent to deliver an entire spectrum of services across 100+ countries and wide vertical coverage. (telecom Ministry Report.) Egypt’s offshoring industry houses investors from across the globe, with >60% players headquartered Europe or North America Key offshoring industry metrics for Egypt (2020) (telecom ministry report). N. Business unit No. Competitors 1 Online Recruiting platform 10 2 Offline recruitment 21 3 Outsourcing-Manpower 6 4 Outsourcing-payroll 14 5 Outsourcing-personnel 1 2 6 Human resources consultation 16 7 Global service 4 8 TRAINING 10

10. Marketing Objectives For the year 2024, the primary objective for outsourcy is to enhance the Brand image and proof online existence, to keep the leading position in the crowded market in Egypt. It could be broken down into the following Objectives. Increase Brand Awareness Increase website traffic Increase Growth Rate Market Power &Prestige

11. Measure KPI’s We will use this sheet to measure with daily basis the average of the number of visits and number of closing deals to make our cycle more active and dynamic with collaborate with sales team and will share with us.

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