Marketing ppt

Marketing

2. BACKGROUND
The term "marketing" is derived from the
word "market," which refers to a group of
sellers and buyers that co-operate to
exchange goods and services. The modern
concept of marketing evolved during and
after the industrial revolution in the 19th and
20th centuries.

3. DEFINITION OF MARKETING
The American Marketing Association:
“The process of planning and executing
the conception, pricing, promotion and
distribution of ideas, goods, and services
to create exchanges that satisfy
individual and organizational objectives.”

4. The Chartered Institute of Marketing:
“The management process responsible for
identifying, anticipating and satisfying
customer requirements profitably."

5. Philip Kotler
“Satisfying needs and wants through an
exchange process”

6. Importance of Marketing
•Marketing Promotes
Product Awareness
to the Public

7. •Marketing
Helps Boost
Product Sales
Importance of Marketing

8. Importance of Marketing
•Marketing Builds
Company
Reputation

9. Types of Marketing
•Online Marketing

10. •Offline Marketing

11. •Word of Mouth Marketing

12. ANY
QUERIES…..?

13. Thank you..
BY :
Santhosh